Chapter Seventy-Four: Distribution Strategy

GTA 6 is out of contention for this November slot, which is undoubtedly very good news for Sin City.

What affects the sales of a game is not only the quality of the game itself, the scale of publicity, the distribution channel, the IP value of the game itself, the content theme, and the game lineup released at the same time, all of which have a great impact on the sales of a game.

The console game market, especially the 3A masterpieces, generally follows the rules of quality, because the number of games at this level is not large, although the difficulty of development is high, but the water is relatively shallow.

Although the aroma of wine is also afraid of deep alleys, but in this field, as long as the wine is fragrant enough, the sales volume will basically not be bad. The word-of-mouth spread in the game circle is still very fast, even if the early publicity investment of a good game is insufficient, but there are many examples of relying on the player's word-of-mouth to make a strong comeback in the later stage.

With the development and popularity of live streaming platforms, the spread of game word-of-mouth is faster and more intuitive than before. Almost every year, you can see a few games that are driven by live broadcasts, and the publicity effect is much better than ordinary advertising.

The quality of the game is good enough, and it will basically not be buried, but this does not mean that publicity is not important, otherwise there will be no situation where the publicity and development costs of the game are now open.

Now the future Oasis of "Sin City", the progress in the distribution is not bad, because of the relationship between E3, "Sin City" is still more favored by retailers, in the Western market, where the retail channel is very important, it is very important to be favored by retailers, a larger distribution scale, better counter location, the impact on sales is huge.

After the exit of GTA 6, Sin City is the most favored game by retailers at this time of year, although there are other companies that release games, but in the eyes of retailers, the potential is far less than that of Sin City.

If GTA6 is also released in this time period, the seat that originally belonged to Sin City will probably be taken away by GTA6, and if retailers were given a choice, Sin City and GTA6, they would almost certainly choose the latter.

In the future, Oasis has also invested a lot of money in publicity and distribution this time, although it cannot be compared with the hundreds of millions of publicity costs of "GTA", but at least there is no need to rely on tap water for publicity, and advertising depends on websites or social media.

This time for the release of "Sin City", the future Oasis did not choose to distribute as an agent, although there are countless publishers interested in "Sin City", and the conditions are also very good, but in the future, Oasis still chose to publish it by itself and accumulate experience in game publishing.

Probably thanks to the relationship between E3, now Future Oasis is no longer a nobody, it is like an upstart in the game industry, quite a future giant. Therefore, in terms of distribution, the future Oasis did not encounter too many difficulties, and the negotiations with retailers were not too difficult.

This time, Sin City will be released simultaneously on all platforms, with the PC version only available digitally, while the console version has a physical version of the game.

Future Oasis released a collector's edition of Sin City this time, which is also the first time that Future Oasis has released a collector's edition, and the previous games were only digital versions of the game, and there were no peripherals. Now that the future oasis is no longer what it used to be, it has followed the trend and released a collector's edition of the game.

Collector's Edition games, the key is the peripheral products that come with the game. This Collector's Edition of Future Oasis includes a commemorative original painting of the game, which can be redeemed for in-game limited edition costumes, spray paint, and an exclusive badge for the Oasis Forum.

The Collector's Edition is also available on all platforms, and the PC version of the Collector's Edition will give a game redemption code to redeem for the electronic version of the game.

Future Oasis was originally going to learn BLZ's Collector's Edition strategy, and a Collector's Edition contains all the content of the family bucket of its own game, such as bringing skin items that can be redeemed for "Three Kingdoms". However, this idea was later dismissed, and the Collector's Edition only included Sin City.

The Oasis community and the Oasis platform will continue to be one of the key points of Oasis operations in the future, and as the popularity of Sin City increases, the popularity of the Oasis community has also rebounded compared to before, and as the release of Sin City approaches, the popularity is also increasing.

Sin City will continue to run on the Oasis platform, and in the future, Oasis will be responsible for all servers in Sin City's online mode, including providing online services for console games.

Future Oasis refers to some of the experience of its predecessors, this time the console version of "Sin City", players also need to register an account on the Oasis platform at the same time, and link their account on the console with the account of the Oasis platform to use the game's online functions.

In the past, many game developers have adopted this approach, which may be a little more troublesome for players, but it is very necessary for companies that are determined to develop their own platforms.

By the way, MS has also invested a lot of money in the future oasis this time, with the release of "Sin City" approaching, MS and Future Oasis have reached a cooperation agreement, MS will release the "Sin City" theme livery limited edition console at the same time when "Sin City" is released.

Now MS's new console has only been on sale for more than a year, and there are not many consoles with limited edition liveries, and this limited edition is on sale, and MS is very optimistic about the sales of the limited edition.

At least this limited edition console, the sales in the domestic market will not be bad.

On PC, Future Oasis is once again working with the Steam platform, and players can also purchase Sin City on the Steam platform this time, but again, players still need to apply for an account on the Oasis platform to link, because all the online services of the game are provided by Future Oasis.

It can be said that the future Oasis has done a lot of preparation for the release of Sin City

With the release of Sin City, the Oasis platform will usher in the largest wave of new users in history, and it also means that after the release of Sin City, the Oasis platform will face the most severe server pressure.

Sin City's server optimization and debugging, stress testing has been going on for a long time, and the staff is working overtime to ensure that the server does not have problems.

Multiplayer is at the heart of the game, and in the future, Oasis doesn't want to see the player experience compromised by the servers.

When the time came to September and another summer vacation was over, players found that Future Oasis had quietly opened the pre-order for Sin City.

With just over a month to go, this highly anticipated masterpiece is coming.