The flying carpet thing is really too stylish, and the super cake promised by Wang Yinan was immediately exchanged for more enthusiastic applause and cheers.

However, it's easy to look forward to the future, and it's easy to make some expired chicken soup, but it's not easy to really face a behemoth like Goliath.

Wang Yinan floated to the blackboard, spun around twice coquettishly, and then with a puff of smoke, he landed the flying carpet on the ground.

Clapping his hands, Wang Yinan said loudly, "Okay, the dream still has to be there, what if it really comes true",

"However, there is still a distance to be overcome between the ideal and the reality, so let's face the harsh reality first", Wang Yinan pointed to Chen Zihao and Qi Feng and the few people in charge they designated last time,

"Which of you will report on the task assigned at the last meeting?"

Qi Feng looked left and right, as if no one wanted to be this bird, "I'll come first", he raised his hand and said,

"Our colleagues in the product group, in the past two weeks, have carefully studied Vixen, objectively speaking, there are many advantages, very few disadvantages, and 90% of the shortcomings can not be regarded as real shortcomings, can only be said to be the Weixin development team in different product directions to make trade-offs."

"This is normal, if you were allowed to find a bunch of shortcomings in two weeks, then the goose factory should have killed all the people in the prestige team a long time ago", Wang Yinan said without surprise.

"If you have to talk about shortcomings, there are so few," Qi Feng said.

Wang Yinan was a little surprised, "You can really find a few shortcomings", he pointed to the blackboard, "Come, come and talk about it."

"First of all, the function of prestige is too powerful and too comprehensive, which can be said to be its advantage, but on the contrary, it is also the biggest disadvantage of prestige", Qi Feng walked up and wrote on the blackboard "too comprehensive" three big words,

"Dialectics is good", Wang Yinan nodded, "It's too much, it's true."

"In fact, prestige can be divided into two independent parts in terms of core functions," Qi Feng continued.

"The first part is the chat tool, which includes one-to-one text chat, voice chat and video chat, as well as group-based many-to-many text, voice and video chat."

"Of course, text chat includes the function of pictures, audio recordings and short videos."

"This should be the earliest and most core function of prestige," Wang Yinan said.

"I ask you a question by the way, have you noticed, in addition to prestige, the function of mobile phone Penguin is actually quite perfect",

"So, is there any obvious difference between the mobile phone penguin, which is also a chat tool, and prestige?" , Wang Yinan asked,

There was a low discussion in the conference room, and everyone rarely thought about this issue before Wang Yinan brought it up, "Mobile phone penguin users should be older", some people said, "On the contrary", Wang Yinan shook his head, "Middle school students, and even elementary school students prefer to use mobile phone penguins",

"There is no standard answer to this question, let's talk about my understanding", Wang Yinan wrote the word "anonymous" on the blackboard,

"The predecessor of the mobile phone penguin, that is, the penguin on the PC side, appeared in the wild era of the Internet, which was mysterious and unknown for the vast majority of people, and people were always full of fear of the unknown."

"Therefore, an important premise for the popularity of penguins on PC is anonymity, because anonymity provides the best security, isn't there a saying that doesn't say so", Wang Yinan said,

"On the Internet, you don't know if it's a person or a dog you're talking to",

"However, in the era of mobile Internet, Things Changed, the mobile Internet has penetrated deeply into our lives through mobile phones, and at the same time, it has lost its sense of mystery and people are no longer afraid."

"As a result, most of the need for anonymity has disappeared unconsciously, and you can look at your prestige, is the vast majority of contacts your acquaintances?" , Wang Yinan asked,

"Yes", "It seems to be", "At least I've seen it, or dealt with",

"If you look at your mobile phone penguin, are the vast majority of contacts strangers?" , Wang Yinan then asked,

"It seems to be true", "Most people are netizens", "basically invisible", "diving",

"Let me send a red envelope to blow it up", and someone really sent a red envelope, "Damn, it's all blown up, it's all invisible".

"In this way, it is easy to explain that middle school students or primary school students prefer to use mobile phone penguins, because such children do not have enough acquaintances in the real world, so they need to explore anonymous social relationships through the Internet, which is exactly the same as using PC penguins on the Internet in the wild era", Wang Yinan concluded.

"Why can Mo Mo get a little bit of leftover cold rice when his prestige is in full swing?" ，

"It's because he sees that prestige is acquaintance socialization, so he positions himself in stranger socialization and avoids the frontal battlefield, so as to successfully poach some users who want to develop anonymous social networking on their mobile phones," Wang Yinan said, "Of course, Momo also lost the opportunity to confront prestige head-on."

Wang Yinan wrote the words "acquaintance" and "stranger" on the blackboard, and put a question mark on it, "This is also one of the important choices we face next", he pointed to Qi Feng, "You go on."

"The second important part of prestige is the function of the circle of friends", Qi Feng wrote another word on the blackboard, "scarf",

"We can think of the circle of friends as a scarf between acquaintances," Qi Feng said.

"However, the very concept of a scarf among acquaintances is problematic",

Wang Yinan knocked on the blackboard, "It's very interesting, it's the first time I've heard this kind of statement, you can explain it in detail",

"We all know that the core of the scarf consists of two parts, one is attention and the other is communication," Qi Feng said.

"What is attention, attention is Diaosi's curiosity about celebrities, attention is the attention of ordinary people to topic characters, attention is the key path to content",

"In the era of traditional media, we are faced with information that has been selected by editors, that is to say, traditional media pays attention to people and events on our behalf, and we do not have the right and ability to actively focus."

"However, with a search engine is different, we can use a search engine to get what we want from the vast amount of information in the traditional media, and this is where the value of the search engine lies."

"Later, in the era of self-media represented by the old wave scarf and tomorrow's headlines, we can establish a direct connection with the object of concern, and we can see the every move of the object I am interested in to a certain extent, of course, it is the every move he wants me to know",

"In the past, because of the existence of the media, we paid attention to the people or things we were interested in through the media, so the media could get huge profits by selling a part of our attention, which was advertising."

"Now it's different, the self-media object can directly deliver information to his fans, which may be at the level of millions, so that the self-media object itself is a very valuable advertising carrier."

"The whole ecosystem of the scarf is built on attention and communication, and then uses advertising and the huge cash flow that comes with it to form a complete ecosystem."

Wang Yinan took the lead in applauding, "very incisive",

"Then why is it said that the scarf between acquaintances is a problematic concept", Wang Yinan asked,

"This involves a question of identity, that is, the problem of Wei signal," Qi Feng explained.

"We know that the identity of the circle of friends and the identity of prestige are completely unified",

"There are many benefits of this, and the biggest advantage is that once you log in, you can realize the function of chatting and sending/viewing the circle of friends at the same time."

"But I think it's precisely this that is the most fatal problem," Qi Feng said.

"For example, I am Rebus, I applied for a Rebus signal, of course, only acquaintances know my signal, if any cat or dog knows my signal, then every day my prestige will be drowned out by spam",

"But as a public figure, Rebus actually needs fans and needs attention, a large part of the circle of friends released by Rebus is actually hoping to see as many people as possible, and in the same way, as a fan of Rebus, I also want to see Rebus's dynamics",

"In fact, this problem has existed since the beginning of the penguin space, and the goose factory also engaged in the scarf, but in terms of product design, many concepts of the penguin scarf are in conflict with the penguin space, so the product design of the penguin scarf and the penguin space is very poor, and there are many contradictions."

"In order to solve this problem, Weixin put forward the concept of public account, in fact, in a sense, the official account is embedded in the concept of one-way attention in Weixin, that is, the scarf in the prestige, or the scarf in the acquaintance social," Qi Feng continued,

"I just said that every time I see the official account, it's always so awkward," Chen Zihao said on the side.

"Yes, this is essentially a completely different thing, forced together, you can try, send a message with the official account, or what is the result of a video",

"I think there's an automatic reply,

"It's awkward anyway",

"There is no way, Weixin is so successful that it is a very difficult decision to give up this platform even for the goose factory", Wang Yinan concluded.

"If you do it instead, how do you think the prestige circle of friends should be done", Wang Yinan asked Qi Feng,

"I haven't thought about it either, but if it's completely positioned at the level of acquaintance socialization, I think it's good to have a circle of friends with prestige now."

"Of course, there are a lot of things that can be improved",

"For example, messages can be extended to voice and short videos, so that acquaintances can interact with each other, and the concept of groups can be expanded, such as whether long-term groups can have their own circle of friends."

"For example, the group of students in the third class of high school can have their own circle of friends, so the discussion and interaction will be very lively."

"Also, now the circle of friends is completely in accordance with the time flow, can there be more ways to organize, for example, you can see which friends have newly updated the circle of friends at a glance, whether each friend can have their own timeline, etc.",

"Completely ignoring one-way? The need for fans to see what they're up to? Wang Yinan asked,

"It's very tangled, for example, Rebus's circle of friends, in addition to letting acquaintances interact, in fact, there is no harm in letting fans see it, but if you get an official account alone, the commercial flavor is too strong, and it's too unreal", Qi Feng replied,

"That's where our opportunity lies," Wang said.

"A great product must be popular because it hits the user's pain points",

"With the expansion of the user base and the expansion of the popular range, in order to meet the various needs of users, the product will become larger and more and more functions",

"Slowly, the product will become a garbage distribution center and become no longer great, until one day, even everyone forgets how it poked at the user's pain point in the first place",

"A new product that directly addresses the user's most direct and up-to-date pain points will become the next great product."

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