Chapter 688: Banks and Newspapers

Du Jinning opened the recital and looked at it.

It turned out that this was a new Cantonese Guan Le and a memo written back, reporting the local situation to the emperor and asking some questions.

Seeing that Du Jinning finished reading the recital, Zhao Yu asked, "What do you think of this matter?" ”

Guan Lehe wrote in the recital that after the liberalization of the road, the commercial activities of the whole province immediately flourished. But their worst fears did not materialize.

At the beginning, everyone was worried that after the road guidance was released, because of the huge profits of the merchants, those farmers would put down their farming tools and start doing business, leaving the farmland barren.

However, the facts show that although some farmers have also started to do business, they are more likely to make a few more straw hats and other handicrafts to sell during the slack time, and will not let the farmland be barren. As a result of the activity of small traders, the peasants sold their grain and handicrafts to the small traders, and no longer allowed the big merchants to use the few sales channels to cut prices, and their lives were much better than before.

"Congratulations to the emperor, the first step was successful." Du Jinning said hello to Zhao Yu.

Zhao Yu was naturally very happy.

"What about the question in the song?" Zhao Yu asked again.

The turnover of people and the prosperity of business naturally bring with them a lot of new problems. For example, the law and order is not as good as before, and there are many large and small cases at once; There also seems to be an upward trend in prices.

"In troubled times, heavy codes are used, so public security must be severely cracked down, and those who are caught will be severely punished. After the punishment, those who are ready to move will die down. The price rise should be temporary, which is when people take their private silver to the market to circulate, resulting in too much money in circulation, and prices will fluctuate to a certain extent. However, as long as the government does a good job of control, the price increase should not be very large. ”

However, since silver and copper coins were not easy to carry, the silver bills of the bankers would inevitably replace silver in the market. Once the money bank is greedy for profits, the stored silver and silver bills are not formal, it will inevitably cause panic in the market, and that is the real price rise. Therefore, Weichen suggested that the court should open an official money bank, uniformly print silver tickets to replace the circulation of silver and copper coins, and strictly control the proportion of silver tickets and stored silver. Through the official bank, the court can control and regulate prices at a macro level. In addition, we will use some means of micro-regulation and control to stabilize prices. In this way, there will be no significant inflation. Du Jinning suggested.

Thinking that he might not have the opportunity to talk to Zhao Yu in the future, Du Jinning no longer hid it, and told Zhao Yu about some of the economic concepts and methods he knew and understood, and Zhao Yu's eyes lit up when he heard it.

When he got the fold, he was also thinking of a way. In terms of public security, he treats it the same as Du Jinning, that is, severe punishment. But he didn't have much to do about how to curb the rise in prices. Several ministers were summoned to discuss, and no good ideas seemed to be forthcoming.

After all, the Great Song Dynasty has always been a self-sufficient small-scale peasant economy, except for some fluctuations in famine years, prices are very stable the rest of the time. Everyone really has little experience in how to curb prices, and if you look through the classics, you can't find a similar situation to learn from.

But he didn't want Du Jinning to give him many solutions at once, and also instilled many ideas in him, as if opening a new door for him. There are some things he still can't understand, but this doesn't prevent him from feeling that Du Jinning is very powerful.

Originally, as the emperor, Zhao Yu was also accustomed to doing everything after careful consideration, and he did not regret the decision if he made it.

But at this moment, he couldn't help but leave Du Jinning behind: "Otherwise, you should stay in Beijing, don't go to other places." You're going to study the rice seeds, and I'm going to find a way to get you some fields. The royal family also has a large sacrificial field, which should be enough for you to toss. ”

"Well, Your Majesty, commercial prosperity is built on food abundance. Food is scarce, the foundation is unstable, and there is nothing to talk about. Du Jinning said, "As for whether it is in Runzhou or in the capital, Weichen has discussed this issue with the emperor. ”

Zhao Yu sighed: "Okay, let's go as planned." ”

He looked at Du Jinning: "If there is anything going on there, send someone to contact me in time." ”

It's ready to end the conversation.

Du Jinning still had something to say, so he hurriedly said: "Your Majesty, the ministers have something to do." ”

"Oh, what else?" Zhao Yu asked curiously.

"The minister wants to run a newspaper in the private sector, which is similar to the newspaper run by the court."

The Great Song Dynasty had an official newspaper, and the content published on it was political information such as the Ming Decree, the minister's chapter, and the major events of the Yiyi court.

In order to avoid misunderstanding by Zhao Yu, Du Jinning explained the content of the newspaper in detail: "This newspaper is mainly for ordinary people, and it publishes some academic articles, serialized scripts, street anecdotes, etc., and does not involve major affairs in the court. Of course, if the emperor wants to promote any policy and guide what direction of the wind, he can also order it to be published. For example, if Guangdong Province has succeeded in opening up the road, we can report it in the newspaper, arouse the interest of the people in Beijing, and then promote it and guide it appropriately. This makes it much easier to implement. ”

Zhao Yu was very interested when he heard this, asked a few more words, and finally said, "You can do it if you want to." ”

Anyway, in the capital, under his nose, if he felt that this matter was not good for the court and him, he could stop it immediately. And with Du Jinning's cleverness, he will definitely not do anything unfavorable to him and the court.

Du Jinning gave him a lot of good advice just now, and now he makes such a small request, wouldn't it seem that he is too stingy if he doesn't agree?

Moreover, he was also very curious about running a newspaper in the private sector, and wanted to know if the effect was really as good as Du Jinning said.

With Zhao Yu's permission, Du Jinning retired and left satisfied.

When she returned home, she called Zhuang Yuelai, told him about it, and told him in detail about the benefits of running a newspaper: "Not only can you make money, but you can also control the mouthpiece and guide public opinion ......."

For fear that Zhuang Yue would not understand this way of making money, she said: "For example, when a restaurant in Beijing opens, they can spend money to advertise in our newspaper; For example, if a scholar wants to promote his academic theory, he can also spend money to publish it on it. As long as we have a large circulation, this money is easy to make. So don't overprice each newspaper, just make a small margin. The main thing to make money is in advertising and other things. ”

"Ah, that's a good thing." Zhuang Yue has been with Du Jinning for a long time, and he accepts new ideas faster than ordinary people. After Du Jinning said this, he immediately realized the benefits of this newspaper.

"Don't worry, young master, I will definitely finish the newspaper."

"You don't have to do it yourself, find a shopkeeper to do it, you can control the overall situation." Du Jinning advised.

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