Du Jinning spent another hour designing the entire layout of the newspaper.

She named the newspaper "Shengshi Minbao", which was a slap in the face to Zhao Yu in the air, indicating that under his rule, there would be a prosperous and prosperous era; The "Minbao" is relative to the "Di Bao", the latter is an official newspaper, and the former is a private newspaper, which can be regarded as a classification of the nature of the newspaper, so that it is not easy to arouse the disgust of Zhao Yu and the court officials.

Genuine headlines are naturally new trends in the court, which can publicize the new policies and new ideas promulgated by Zhao Xi, or interpret these policies and ideas, and can also report on the new policies or trends of the six ministries, such as last year's national output value, whether the grain harvest was bumper or not, where there is a famine, and so on.

In the following section, Du Jinning left it to the propagation of various ideas and doctrines. Ancient literati and scholars generally hoped to expound their views through articles, but even if they paid for books printed out of their own pockets, few people bought them, so it was difficult to make a big impact. This area gave literati and scholars a window to promote their ideas. As long as the newspaper sells well, those literati and scholars will be happy to pay more money to publish articles. This is an important part of the newspaper's revenue-generating space.

Of course, before no one spent money to publish the article, this piece was mainly to promote her and Lu Jiuyuan and others' mental articles. Seeing this kind of propaganda effect, I think those literati and scholars will definitely be moved. This can be regarded as her explanation to Lu Jiuyuan and the others.

After all, the three of them have been with her for so long, and she has not been able to develop and promote the study of mind as much as they wished, and now she has to withdraw and leave, and she will eventually lack them. The publication of their articles in the "Shengshimin Daily" to promote the idea of mind science can be regarded as a perfect explanation for them, and at the same time, Du Jinning also used this to establish his position in academic thought, which can be described as killing two birds with one stone.

Although my brother left the capital, the legend of my brother is still circulating in the capital.

In the second edition, a place was set aside to publish serialized scripts, and another place was dedicated to some folk anecdotes.

The rest of the place, all kinds of ads are inserted. Before no one spends money to buy advertising space, Du Jinning must first advertise his flower shops, bookstores, teahouses, gardens, and restaurants. Thinking about advertising the industry under his name, people still have to take the money to buy it, Du Jinning is happy in his heart.

This newspaper, due to the limitations of printing technology and papermaking technology, is not large, and this is the content at present.

In fact, there have been many things to do over the years, and in many ways, Du Jinning has no energy to take care of them. Otherwise, she can open a printing workshop by herself, and add lead to the firing of movable type molds, which can greatly increase the number of times the movable type molds are used, reduce the cost of movable type printing, and promote the progress of printing. But she has limited energy and can only focus on what matters most.

Now he can take the opportunity of printing newspapers to let Zhuang Yue set up this printing shop.

Du Jinning analyzed the content, purpose and precautions of each page for Zhuang Yue one by one, and said: "You go to find some people who are good at writing to be reporters for our newspaper, and each person is responsible for the content of one or two pages." ”

In addition, this newspaper publishes a page every ten days, and if it is too late, it will run a ten-day newspaper, and it will be possible to publish a page every fifteen days. Every time you settle down the content of the layout, send a copy to Master Qi for review, and then send someone to send me a copy. Anyway, Runzhou is only a day's journey from here, and it takes two days to go back and forth, and it does not delay the issuance of a ten-day issue. If Mr. Qi has reviewed it, it means that the emperor has reviewed it, this is to buy us an insurance, so that there will be no leaks. Once we've both decided on the content, you have to keep an eye on the print and don't let people take advantage of the loophole and print something reactionary or politically sensitive. ”

She stared at Zhuang Yue's eyes with a solemn expression: "Qin Shi Huang's book-burning pit Confucianism, you should know what the consequences of this kind of literary prison will be, you should also be able to imagine, it will be a loss of heads." So you have to keep an eye on this matter for yourself and be cautious, you know? ”

Zhuang Yue was stunned, and hurriedly promised: "Young master, don't worry, I will definitely keep an eye on it." ”

Du Jinning nodded: "Okay, you go and look for a candidate to be a reporter." For those officials who can't be officials or for other reasons, you can invite reporters to make the headlines; The ideological and academic part can be done by Mr. Shi Xiu; Of course, the serial script is written by our own script writer, and the rest is at your own convenience. ”

"I see."

Du Jinning said: "I will leave 2,000 taels of silver for you as start-up capital, if 2,000 taels is not enough, you don't have to give me the surplus of various industries next month, you can use it to run a newspaper and open a printing shop." Now we have more and more things to print, and the content of the newspaper is so sensitive that it is easy for people to do it, so we must grasp the printing part in our own hands. ”

As she spoke, she told Zhuang Yue about the method of adding lead when firing movable type, and asked Zhuang Yue to find someone to do the experiment.

"These technologies are the trump cards in our hands, and the people who do this must sign the death deed with the whole family and firmly control it in our own hands." She also advised, "Don't work hard to test it out, but make a wedding dress for people." As long as this printing technology is in our hands, others will want to learn from us to run a newspaper, and the printing speed will not go up, and it will not be able to compare with us. As long as there are competitors, you can shorten the time it takes to publish a newspaper, from a 10-day issue to a 5-day issue, or even less. ”

"Young master, don't worry, I will definitely control all aspects of this pass, and there will be no chaos." Zhuang Yue said solemnly.

Seeing that Du Jinning had no other instructions, he gave up his hand and immediately set about it.

He hoped that before the young master left Beijing, he would be able to complete the creation of the newspaper and the printing shop, so that the young master could rest assured, and he could rest assured.

He is a middle-aged man in his forties, with rich life experience, and has been a shopkeeper for so many years.

But now that the young master is leaving Beijing and throwing a big stall in Beijing to him, he is actually at a loss for what to do.

At this time, he realized that even though he was three times the age of the young master and thought that he was very capable, the young master would always be his backbone. Most of the achievements he has achieved are due to the young master's foresight. What he did could be replaced by others, but the young master's brilliant brain could not be replaced by anyone else.

At this moment, Zhuang Yue strengthened his determination to follow Du Jinning for the rest of his life.

Soon after Zhuang Yue left, Aoki came: "Young Master, Young Master Qi is here." ”