Because the movie itself is well-made, the subject matter is novel among horror films, and because it is backed by the big tree of Charlotte Booth, everyone is not surprised that "Death is Coming" will be a box office success.

However, it is somewhat unimaginable to succeed to this extent.

In fact, not only Philip Bierman, but also many Hollywood filmmakers, especially some veterans in publicity and distribution, have predicted that the North American box office of "Death is Coming" is mostly around $50 million.

- For a small and medium-budget horror movie, this is already quite a good result.

However, at present, it seems that everyone has lost their eyes -

The box office of more than $20 million in the first week is about to catch up with some low-cost commercial blockbusters - which means that the film has a chance to hit the 100 million mark at the North American box office.

Although after entering the new millennium, it is not as difficult as it was in the early nineties for the North American box office to break 100 million, but it is not something that can be done by just one person.

In particular, "The Grim Reaper" is still an R-rated horror film with a small budget.

"How the hell did Ghost Studios do that?"

Many people are pondering this question......

"This is the power of Internet marketing combined with market segmentation strategy and big data analysis!"

In the Ghost Party studio, also looking at the box office report of the first week of "The Grim Reaper", Mr. Westwood couldn't help but let out a sigh.

- Because Ghost Party Studios' North American film distribution network had just been formed and needed reliable people to keep an eye on, Charlotte transferred Mr. Westwood, who had previously worked in distribution at New Line.

As for the TV drama department he was in charge of, it was handed over to Lucian Rooke, the former deputy of Mr. Westwood.

Mr. Westwood had no problem with that.

- After becoming a ghost, he has a more open view of life.

For him, making a TV series may be fun, but movies are even more fun.

In particular, as a former filmmaker, he would prefer to work in film-related work if possible.

From this point of view, Charlotte's decision to transfer him to the newly formed film publicity department as a supervisor actually played into Westwood's hands.

In particular, Charlotte also proposed a series of relatively novel publicity and distribution strategies related to the Internet, which Mr. Westwood found interesting......

"To be precise, since the rise of the Internet industrial revolution in the nineties of the 20th century, Hollywood has noticed the impact of the Internet on movies. ”

Charlotte said at the time,

"When I suggested that Jodie Foster produce "Blair the Witch", I used the Internet to do viral propaganda, and it also achieved certain results. ”

"Since then, many Hollywood companies have used the Internet to promote their films to a certain extent. ”

"But for a long time, this kind of propaganda was not particularly targeted, and it was more conventional, like some propaganda on television. ”

"It wasn't until the past year or two that some companies promoted their campaigns, and they would choose specific websites or communities to promote according to the gathering of audiences on the Internet. ”

"And the main point of the promotion of our "Death is Coming" is also on the Internet-"

"Unlike those campaigns that are not targeted enough, the people we recruited before have studied the gathering of people on the Internet for a long time, and can choose the most suitable community to promote. ”

"Even, unlike other content that people can see at a glance that it is the promotion of the movie, we want people not to see that this is actually propaganda ......"

"Charlotte, even if she doesn't rely on spells, just these whimsical ideas and subtle observations, she is also a complete demon!"

Thinking about the publicity strategy of Charlotte's "Death is Coming", and then looking at the box office results of "Death is Coming" that exceeded expectations, Mr. Westwood couldn't help but be in a trance,

"This is probably what mortals and geniuses experience when they work together!"

However, Mr. Westwood didn't know that the "genius" Charlotte was not really talented, but just hung up-

Coming from the future, he directly took out the routines of advertorial publicity, community storytelling and viral marketing in chat groups.

——In this era when Internet propaganda is just starting, these wonderful routines from later generations that have been tempered thousands of times are naturally powerful.

- It's like injecting penicillin into ancient people who have never been exposed to modern industrial drugs, and the effect is very obvious.

Even, because the routines of these online propaganda proposed by Charlotte are too mature, many people have not noticed that this is actually a means of propaganda-

Many young people just see a lot of strange stories on the Internet about catastrophes and catastrophes, and they think it's funny.

And under the guidance of Charlotte's men, they even played games like story solitaire in some communities.

- In this case, the release of "The Grim Reaper", which is also about this theme, will naturally arouse their interest.

And this part of the people is also beyond the more traditional Hollywood publicity practitioners such as Philip Bierman, who do not know enough about the Internet, and the audience is expected.

- It was they who contributed to the box office of "The Grim Reaper" that exceeded expectations.

Of course, even filmmakers who are more familiar with the Internet in this era are not so easy to see through the routines played by Ghost Party Studios on the Internet.

After all, the gap created by the times is not so easy to cross.

In particular, after the release of "The Grim Reaper", Charlotte also organized a lot of "water armies" to review various influential film and television websites such as IMDB and Rotten Tomatoes.

- In 2002, it was also a relatively new way to play.

...... In short, with the help of a variety of more mature, more secretive, and more undisciplined network routines from later generations, Charlotte commanded the Ghost Party Studio, and unknowingly, it gave "The Grim Reaper" a pretty good audience reputation, and at the same time aroused the curiosity of many people with curiosity.

In this case, the success of "The Grim Reaper" in North America is inevitable.

And taking this movie as an opportunity, the film distribution network of the Ghost Party Studio has a successful case to prove, and it can be regarded as a preliminary foothold.

"Next, we have to determine the follow-up development strategy and policy of the Ghost Party Studio!"

At the working meeting inside the Ghost Party Studio, Charlotte got straight to the point,

"First of all, the distribution network—" ()

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