"In terms of the promotion and distribution ability of the film, after "The Grim Reaper", we can find that the current Hollywood utilization of the Internet is still relatively poor. ”

Charlotte said,

"But right now, the influence of the Internet is growing. This is precisely a breakthrough point that we can choose to - "

Speaking of which, Charlotte looked at Mr. Westwood and several of his men,

"Whether it is the normal publicity and secret momentum before the release of the movie, or the water army offensive after the release of the film to brush up the reputation and bring popularity, we must study it thoroughly, systematize and professionalize it. ”

Seeing a few people nodding thoughtfully, Charlotte continued,

"On top of that, we have to look at the data for the segments. ”

"To put it simply, it's about different types of movies, what are the differences in the online communities that are the focus of publicity, what are the differences in the target audience, what hobbies these target groups have, how to get their attention, and-"

Charlotte knocked on the table,

"What time period and where do these target moviegoers prefer to watch movies?"

"With this data, we can be more accurate in our campaigns and distributions – that is, we can do more with less. ”

"And this is something that needs to be concluded after obtaining a large amount of data and continuous analysis and research!"

Looking at the stunned looks of her subordinates, Charlotte smiled,

"That's what I said earlier about big data analytics – this is the case in the field of FMCG sales such as beverages, which is already being used, and now we are going to introduce this method to the film distribution field. ”

"That's a really good way to do it. ”

Mr. Westwood nodded,

"Actually, in the past, when Hollywood released movies, there were also claims that different types of films used different publicity and distribution plans - but these plans were often empirical and were trade secrets of major distribution companies, so-"

"That's it!"

Charlotte nodded,

"Our communications and distribution department was new and didn't have much experience in this area, so we had to rely on new big data analytics methods to get the data and formulas. And, didn't you find out?"

Charlotte said with a wicked smile,

"In the new millennium, with the development of the Internet and the growth of a new generation, the old film promotion programs and data models are failing, just as the old film critics are gradually losing their influence. ”

"This means that the times are changing, and we will be on the same starting line as those established publishing companies. This gave us the opportunity to overtake in the corners!"

Charlotte concluded,

"We want to gradually explore the past one genre film after another, like now, we have a certain experience in the distribution of horror films. ”

"And by the time we get to grips with the distribution data model for most genre films, at that point, our distribution capabilities will be among the best in Hollywood. ”

"For this reason, we should collect not only the data of our own films, but also the data of other films as much as possible - in big data analysis, it is very important to have enough accurate data......

Of course, even if Mr. Westwood and others are supportive, it will not be easy for Charlotte to make the newly formed distribution department of Spectre Studios complete the big data transformation.

First of all, it is not easy to establish a corresponding data collection network and cultivate talents who can analyze data.

Not to mention, how to use the analyzed data also needs to be studied.

Fortunately, after listening to Charlotte's words, Mr. Westwood was very interested in it.

This at least Charlotte doesn't have to worry about who will lead the distribution.

Not to mention, since the acquisition of Weta Studios in New Zealand, Charlotte has quietly introduced dream spells into the work of Ghost Party Studios -

Every day at noon, the employees of the Ghost Party Studio have more than an hour of mandatory nap time after lunch.

- In this regard, the official explanation of the Ghost Party Studio is for the health of the employees.

Considering that in Silicon Valley, also located in Los Angeles, Internet companies provide employees with free snacks and drinks and even overtime meals, and some even force employees to exercise every day, it doesn't seem too strange that Ghost Party Studios is forced to take a nap.

- For this reason, Charlotte was also elected "Hollywood Good Boss" in 2001-2002.

In fact, this forced nap is a process in which Charlotte extracts problems from the brains of the employees of the Ghost Party Studio through dreams.

You must know that teamwork, in addition to the individual ability of team members, the most important thing is communication and tacit understanding between each other.

In many cases, even if the team members are not very capable, it is not that they cannot find the problem, but they are unable to communicate and feedback the problem efficiently.

Of course, there are also times when they subconsciously find some problems, but for various reasons, they don't say it at all.

- Such cases are not uncommon.

Small teams often rely on long-term running-in and tacit understanding to solve these problems, so as to reach the level where everyone tacitly understands each other;

Large companies, on the other hand, tend to rely on the power of systems and processes.

But at the same time, it is often a major source of the "bigger the company, the less efficient" large company disease.

And the Ghost Party Studio solves this problem by Charlotte's dream spell -

When employees take a nap, all kinds of hidden problems in their hearts will unconsciously surface.

At this time, Charlotte's ghosts will collect these questions in their dreams and make statistics.

- In this way, even if the employees do not report in a timely manner or even do not report it, Charlotte and some of the senior management of the studio are well aware of many problems in the work.

In addition, when necessary, Charlotte can also subtly help some employees communicate with each other through dreams.

This makes the internal communication of the Ghost Party Studio very efficient-

Employees often only need a few words or even a look at each other to clearly convey their intentions;

And those high-level bosses are all "wise and powerful", often before the employees have mentioned it, they can give the employees timely help and work allocation.

- In this case, everyone in the Ghost Party Studio can use their abilities to the fullest without worrying about communication problems.

Even if the work intensity is very high, working in such an atmosphere can always be hearty.

There will be no powerlessness that teammates and bosses are stupid X's inexplicable, nor will there be the kind of irritability and helplessness that is always pointed out by others, but never knows what the use of what they are doing, or even simply feels that they are working in vain.

——Anyone who has participated in team work in the society should be able to understand how comfortable such a working atmosphere is......