Chapter 4 Go on like this and take the jujube pill
Leaving the office, Li Ang returned to his seat, handed over the rest of the work to Xiao Wang, and after talking to Minister Song again, he left the company directly.
The place where Li Ang lives is not far from the company, and he does not need to take any transportation, which is only a fifteen-minute walk.
There are many Internet companies in the high-tech development zone, and there are tens of thousands of Internet-related employees, most of whom are commonly known as IT dogs, and can barely be called high-tech talents.
The district has a certain policy inclination for these high-tech enterprises, which not only has complete infrastructure, but also specially allocated two plots of land and built two public low-rent houses for the technical talents of some enterprises to live.
Both communities are not large, and the number of low-rent houses is limited, so it is certainly impossible to supply everyone.
Luckily, Tiansheng Electronic Entertainment Company happens to be on the list of key support enterprises in the district, and Tiansheng employees are qualified to rent these low-cost rental houses.
Leon is renting a youth apartment in one of the neighborhoods.
The apartment he rented was not big, with one bedroom, one living room and one bathroom, only 35 square meters. Although the house is small, it is completely enough for a single dog like Leon.
And the rent here is low, the company also has a housing subsidy, Li Ang only needs to pay 500 yuan of rent every month, plus the water and electricity grid fee, it is not more than 1000, in a big city like Pengcheng, such a living cost can be regarded as the bottom.
After a morning meeting, when Leon returned home, it was almost noon.
After taking a good shower and changing into a set of casual and loose clothes, he went downstairs and came to the snack street outside the east gate of the community.
Snack Street is located in the middle of several office buildings and two low-rent communities, and business has always been very good. What kind of mud county snacks, landlord ramen, red braised chicken rice...... The whole nine yards.
At the time of the meal, the streets were bustling, full of IT migrant workers or red, yellow and blue food delivery people who came to eat.
After eating a meal of boneless red stewed chicken and buying half a dozen canned beers at a nearby convenience store, Leon came to a small park at the back of the community.
The small park is built by the lake, the meandering water flows, the trees are dense, the grass is green, although it is not big, but the scenery is very beautiful, it is a rare place of rest here in the high-tech development zone.
Since the small park is very close to the two low-rent communities, Li Ang often comes here to take a run, exercise, and breathe fresh air.
Today is a weekday, there are not many people in the park, I found a bench to sit down in a remote corner by the lake, opened a beer, and Li Ang drank it while quietly thinking about the future direction.
It was true that he took back the resignation report, but it was not because he was moved by Director Liu's words that he gave up the idea of resigning. He just did this for the sake of Director Liu's good treatment of everyone on weekdays, and for the sake of sincerely talking to him for most of the day, he gave him a certain amount of respect. By Monday, Leon would still submit his resignation report again and officially resign.
To be honest, Li Ang also has a certain affection for Tiansheng Company. As soon as he graduated from university, he entered Tiansheng and has been working until now, and he has been working for five or six years. Although Tiansheng is just a typical game company that does domestic pit money online games, its treatment is first-class in the industry, with five insurances and one housing fund, various benefits, unspecified monthly bonuses, and generous year-end bonuses...... Everything is worth the head of a dead college student who has just graduated.
In addition to being occasionally bullied by the operation department and being more aggrieved, in terms of salary, Li Ang can't find anything wrong.
However, Leon decided to quit his job and work as an indie game producer to develop those niche, unlikable, and unpopular indie games.
Because he is tired of planning the same online games that pit money one by one, tired of racking his brains every day to design the system of pit money, tired of designing games again and again just to make more money, and tired of the impetuousness and drunkenness in the entire game industry now.
The systems in the game, the gameplay, were supposed to be born to make the game more fun, weren't they?
But this is not the case.
Now the entire game industry is developing rapidly, especially after the popularization of smartphones, the rise of mobile games, is even more prosperous. Coupled with the huge demographic dividend and vast development prospects of Huaguo, a large number of hot money has poured in, and the impetuousness in the industry has become more and more pervasive.
For example, Minister Zhou of the game operation department of Tiansheng Company, he was originally engaged in the marketing of health care products, but later the bubble of the health care product industry burst, the business plummeted, and a large number of small health care product factories closed down, and Minister Zhou went bankrupt and unemployed. After the house was taken away by the court, and his wife divorced him, he came to Pengcheng alone with his son.
After all, he was born in health care product marketing, with sharp thinking and eloquence, and by mistake, he entered Tiansheng Game Company, entered the game customer service department, and became an ordinary telephone customer service.
Customer service staff in the gaming industry are known to act as a trash can for players to vent their emotions. Only a small number of players can calmly explain their demands clearly, most of the players who call the customer service hotline are not very rational, the account password forgot to scold the customer service, was deceived by the scammer and scolded the customer service, was stolen and scolded the customer service, recharged the wrong customer service, the game could not log in and scolded the customer service, the game card scolded the customer service, and the wrong thing was bought and scolded the customer service......
In a sense, the experience of game customer service is much more tragic than that of game planning, after all, the person who scolds the planner can't find a channel, and can only scold in the forum, buckle group, and game, and customer service, often the moment the phone is connected, it is the beginning of being sprayed.
The game customer service itself has limited authority to operate the game and can only solve some minor problems. Except for those high-spending players who spend a lot of money and will get special treatment, other zero-consumption or low-spending players will only be worn out of patience in comfort, transfer, and formulaic responses, and finally give up. Their demands didn't even reach the technical department, and they were strangled in the cradle. After all, in the eyes of the boss, the technical department is so busy every day, and it is too late to spend updating games and developing games, where is the time to serve these "no economic value" players?
In this perennial scolded position, Minister Zhou has been in this position for more than a year, but it is different from other customer service employees who have passed by. He asks questions, buys books to read, communicates with players, and takes notes...... After seven or eight thick notes, he grew from a rookie who didn't know anything about the game industry to an "industry elite".
After another coincidence, he was favored by Director Liu and was transferred to the operation department.
In the operation department, he also works hard, he will build a good relationship with his colleagues, will go to the planning department, the technical department to communicate, will pat the leader's ass, will personally enter the game as a trust to promote consumption, will use a voice changer to change the voice of a woman to mix into the local tyrant guild, will patiently analyze the consumption psychology of these local tyrants...... One after another, successful and money-making plans, the activity plan was made by him, and was approved and implemented by the meeting, and finally succeeded.
In less than three years, he became the head of the game operations department. He has become the most powerful cadre under Director Liu, the hottest existence in the company, and all kinds of bonuses and rewards are even softer, and he also paid a down payment in a place like Pengcheng, bought a house, married a young and beautiful female college student, and went to the peak of his life.
Minister Zhou is naturally a very hard-working person, and his current achievements are entirely based on his own ability. Moreover, he is not only hard-working, but also very smart, determined, very strong in execution, and knows exactly what he wants.
To be honest, Li Ang also admires him very much. However, Leon did not want to be like him.
Because he could see that Minister Zhou didn't like games. Whether it is a computer game or a mobile game, for Minister Zhou, it is no different from the health care products he used to make, it is just a product that can make money.
He's thinking more about how to sell these products and sell more. Just as he used to rarely think about whether his health care products were effective or not, now he rarely thinks about how to make the game more fun, more attractive to players, and more appreciated by players.
In his opinion, a game is nothing more than a year and a half to two years of life, and he will only think about how to make those high-spending players spend more money and grab more profits for the company during this time. It will not think about how to extend the life of the game, how to retain those players with low consumption and zero consumption.
What should I do if a player is cheated away by a money campaign? What should I do if the server becomes a ghost server? What should I do if a player scolds the game?
He won't consider these problems.,If there are fewer people, the server will be merged.,Vacate the server and then open a new area.,There are always people who don't know the truth.,Or people who play the game for the first time come in to play.,When the time comes, you can still use those pit money activities when the server is open to make another wave.,Why not?
He thinks so, and the leaders above are similar, they see all the profits, the upward curves, and the increasing numbers on the performance reports.
After all, compared to a little interest in the bank or other high-risk projects, the investment risk in the game industry is small, the return is large, and the results are fast. As for whether the game itself lasts, who cares? Wouldn't it be nice to make a quick buck?
Therefore, the vast majority of bosses and investors would rather spend more than 100,000 or 200,000 yuan to invite those so-called "famous marketing masters" and "consumer psychology experts" to give lectures to employees, rather than invest money in server optimization. I'd rather spend hundreds, or even tens of millions, to buy a so-called "big IP" than invest much in the development of the game itself.
Anyway, the general framework of the money game is just like that, buy an IP, change the skin, and redo the artwork, it will be a brand new game, and it can be circled again. And with "game industry veterans" like Director Liu at the helm for them, and "industry elites" like Minister Zhou charging for them, what do bosses have to worry about?
And most employees are the same, as long as the salary is good and the salary is acceptable, then why not? For them, there is no essential difference between doing online games and other jobs, they are just a means of making a living.
Work is work, dreams are dreams, making a living is making a living, the vast majority of people are very clear, do pit money online games when they go to work, and you can also go home after work to play a new 3A masterpiece abroad, isn't it good?
After all, the current environment is like this, making online games with money can support your family, the risk is small, and the income is guaranteed by drought and flood. To do an independent game, the single-player game is too risky, and you can't make much money if you succeed, if you fail, you can only go bankrupt and eat dirt, why take this risk?
But Leon is different from these people, he loves games and loves them to the core.