Zhang Dashan came to Xia Hai, not only to catch up with Xiao Luo, but more importantly, to share some work for Xiao Luo, after all, the Jiangcheng headquarters is as stable as Mount Tai, with him and without him, it is actually the same, but Xia Hai is different, this is the same as opening up a new territory, and it is indispensable to start a fierce battle with local competitors.

At the beginning of the month, Luofang officially appeared on the stage of Xia Hai!

Prior to this, the advertising campaign had already been overwhelming, and the promotional activities of various stores were also in full swing, all kinds of pastries catered to the taste of the Xia Hai people, the sweetness was slightly reduced, and the types were also developed by the genius designer Luo Qi, and there were dozens more than Sumir's.

But in addition to the boom that has just opened, only a handful of customers have entered the store to spend money in all the major stores of Luofang, on the other hand, Sumir, the customer flow is still the same, as if the addition of Luofang will not affect them at all.

【Luofang Xiahai Branch】

In the conference hall, Xiao Luo was dressed in a suit, sitting on the main seat, his right hand was rhythmically tapping on the desk, before that, he didn't quite believe that it would be such a result, you know, his Luofang was fully prepared before entering Xiahai, all kinds of research, publicity, store decoration, etc., it can be said that Luofang has changed many places to adapt to the market of Xiahai on the basis of the water and soil customs of Xiahai.

"Everyone, tell me what you think."

Xiao Luo said slowly, his ability alone is limited, and at this time, he must brainstorm, re-examine himself, and find the root cause.

In addition to Zhang Dashan, Li Zimeng, Luo Qi and others, there were also the senior executives of Luofang, the store manager, and the huge silver screen connected the senior management of Jiangcheng headquarters, so to speak, all the important cadres of the company participated in the meeting. Zhang Dashan's position had been consolidated, so Xiao Luo was not worried about what impact his presence on such an occasion would have on Zhang Dashan's authority.

"Mr. Xiao, I think it was the people of Xiahai who developed the habit of buying pastries in Sumir, and five years ago, a bakery chain called 'Feixue' broke in, and what happened to them was the same." A man stood up and offered his opinion.

Xiao Luo nodded: "In your opinion, how to solve it?" ”

"Habits are very difficult to change, and it will be a long process to change the habits of Xia Hai people, and we can't afford to consume them, so we have to change ourselves." The man said.

"Go on."

"According to my research, 80% of the customers belong to the elderly, the elderly pay more attention to health, health, if we launch a Chinese medicine health pastry, to play more can lower blood pressure, anticoagulant lipid effect, I believe it will drive our company's turnover."

Luo Qi immediately vetoed: "We are not doctors, and we don't know much about traditional Chinese medicine, how can we develop such a pastry!?" ”

"Minister Luo, that's just a marketing ploy, our pastries don't really need to have that effect, just make customers think it has such an effect." The man said.

"Isn't that a lie?"

Luo Qi frowned and looked at Xiao Luo, "Big boss, this is a bad move, it is absolutely not feasible, the company's reputation is supreme, once the reputation is damaged, it will be difficult to regain the recognition of customers." ”

Many people nodded, thinking that Luo Qi was right, even if you want to improve your performance, you can't be a liar.

Xiao Luo waved his hand, signaling everyone to be quiet, and then asked, "Do you have any other opinions?" ”

A female executive stood up: "I also personally did a survey, randomly selected ten stores, asked fifty customers, asked them why they chose Sumir instead of our Luofang, and their answers were very consistent, saying that Sumir is an old brand, they trust Sumir, and many of them have learned that the black-hearted merchants in Huaguo use the sponge inside the cigarette butt as meat floss, and in order to prolong the shelf life, a lot of preservatives will be added to the pastry." ”

"Don't they know that our Luofang is also an old brand?" Zhang Dashan Road.

"Mr. Zhang, we Luofang can be said to be an old brand in Jiangcheng, but looking at the whole country, there are still a few people who know our Luofang, although last year we made a lot of noise in Luofang, as long as the time passes, everyone will soon forget, for Xia Hai people, we are a bakery business who does not know the roots, just take our human nature, a familiar person will always make us more trusted than a stranger."

Hearing this, Zhang Dashan was dumbfounded, he was not arrogant enough that the whole country knew Luofang.

The female executive continued: "The way to increase turnover is to make Xia Hai people trust us in Luofang, and I think that we can make public the image of the pastries produced in the factory, and put them in the store 24 hours a day for customers to know, and all the processes are shown in front of customers, so that they can understand how our pastries are made, and of course, the images shown must be positive, such as hygiene." ”

As soon as this remark came out, everyone whispered about it, because the idea was too bold.

"Isn't this revealing our trade secrets, and the new products that we have worked so hard to develop, and the opponents can know how it was produced without much effort, which is a big loss for us." Li Zimeng put down the pen and raised her head to ask her own questions.

The woman Gao Guan: "There is indeed a risk in this regard, so the 24-hour video needs to remove the most critical part, most of the customers are not professional, they can't see that we have removed a certain link, they will only think that this is the whole process of pastry production." ”

Everyone nodded, thinking that this method would work.

"Mr. Xiao, Mr. Zhang, let me tell you my opinion."

Another male executive stood up, "Compared with Sumir, we Luofang belong to outsiders, in addition to adapting to the local water and soil customs, in fact, we do not have much advantage in price, as Minister Wang said just now, 80% of the customers are middle-aged and elderly, the consumption concept of middle-aged and elderly people is not very different from our young people, they will give priority to comparing prices, and will tend to lower prices, in their concept, pastries may be the same, since they are all the same, why not choose cheaper, It's a great way to save money. ”

"You mean we're going to lower the price a little bit?" Zhang Dashanhu asked.

The male executive nodded: "Yes, we shouldn't be thinking about making a profit at this stage, but we should be thinking about gaining a firm foothold in Xia Hai, and the goal is to recover the cost, as for the rest, we will talk about it when we have completely stabilized our foothold in Xia Hai." ”

"Fighting a price war may not win Sumir!"

Li Zimeng opened his mouth and said quietly, "Not to mention Sumir's own strong economic strength, its boss Su Li also has a very good friend, she is the president of Huayao Group, once a price war is set off, we have no power to fight back." ”

(End of chapter)