Chapter 570: Chinese Medicine Drinks

The senior management of Luofang successively expressed their opinions and solutions, and finally quieted down, waiting for Xiao Luo to make a final decision.

Xiao Luo's hand tapping on the table stopped, stood up from his seat, and said affirmatively: "What everyone said just now is very reasonable, I have summed up three key words, habits, trust, and price, let's talk about the price first, what Minister Li said just now is very right, fight the price war, we Luofang will definitely lose,

Sumir's own economic strength is enough, coupled with the Huayao Group, our little assets are not enough at all, and the price war will not be a lose-lose situation, it will only be a lose-lose, so there is little point in lowering the price of the product. ”

The group nodded as they took notes.

"But ......"

Xiao Luo changed his words and said with a smile, "The price war is not necessarily lower than whom, but also higher than whom." ”

Whose price is higher than whom?

What is this theory? Could it be that we can raise the price and have more advantages and attract more customers?

The senior executives of Luofang present were all confused and did not understand the meaning.

Xiao Luo further explained: "Bread, pastries and the like are on par with Sumir, we need to launch a product with an absolute advantage, which comes to the keyword 'habit'. Can a bakery only sell bread and pastries? No, of course not, we can also sell others, such as the traditional Chinese medicine products mentioned by Minister Wang just now.

We have launched such a blood pressure-lowering, anti-coagulant Chinese medicine drink specifically for middle-aged and elderly people, so that this Chinese medicine drink has become our flagship product, and the main product promotes the sales of bread and pastries. ”

"Big boss, this idea is indeed okay, but we are baking, no one understands Chinese medicine, do we need to invite another doctor to join in?"

Luo Qi is the head of the R&D department, and the new products were originally generated in her department, and she doesn't know anything about traditional Chinese medicine, and it's still a drink, which is not her field of expertise.

"Even if we can develop such a traditional Chinese medicine drink, how can we promote it and convince the people of Xiahai that it has such an effect?" Li Zimeng is also questioning, in terms of company decision-making, since there is a doubt, it is not responsible for the company.

Xiao Luo smiled: "I personally led the research and development of traditional Chinese medicine drinks, as for the publicity and promotion ......" his eyes fell on Cang Jiamei, the head of the Propaganda Department, "Minister Cang, this task will be handed over to your department, Guo Taining, the president of the Municipal Women's Insurance Hospital, has some friendship with me, you go to him, he has a wide range of contacts in the medical field, if he is willing to help, it should not be difficult to find someone who can make an authoritative endorsement for our Luofang's traditional Chinese medicine drinks." ”

"Yes, Mr. Xiao!" Cang Jiamei nodded heavily.

"And the trust I just mentioned, Minister Choi said that there are 24-hour videos in each store, which should have a precedent for other companies, right?" Sholow set his sights on the second female executive to speak out.

The female executive said respectfully: "Yes, Mr. Xiao, when I attended a gathering of friends in a hotel, I saw them do this, and we can all see the situation in the kitchen in the box, which makes us very relieved about the dishes made in that hotel, and we will not have any worries, just take a plate of stir-fried crayfish, which is an attractive delicacy, but at the same time, crayfish are also very dirty, and eating unclean crayfish will make people sick,

This makes many people daunted by crayfish, and the hotel will clean the process of crayfish in front of us, in addition to rinsing with a strong water jet, they will also use a brush to scrub the abdomen, soak in vinegar and salt water to sterilize, and then remove the intestines and head of the internal organs, when these things are exposed in our eyes, when we can see clearly, we will completely rest assured to eat crayfish, there is no need to worry about diarrhea or something after eating. ”

"Okay, then do what you think, leave this matter to you with full authority, and dismiss the meeting!" Shaw Row.

……

……

The burden of developing traditional Chinese medicine drinks is on himself, Xiao Luo has not been idle for a while, and has been staying in the R&D department, Zhang Dashan is with him like a shadow.

"What is the situation of you, you also know about traditional Chinese medicine, and you can also develop health products that lower blood pressure and anticoagulants, we studied the same major when we were in college, right?" Zhang Dashan began to doubt life, they studied engineering management, and they didn't match Chinese medicine at all, but what Xiao Luo showed was so professional, as if he was really a master of Chinese medicine.

Xiao Luo didn't bother to talk to him, and continued to study several combinations of Chinese medicines, and heated them at high temperatures to extract their essences for fusion.

Luo Qi was also amazed: "Big boss, you know too many things, if I can marry a husband as good as you, I am willing to give birth to a lot of babies for him!" ”

She always felt that Xiao Luo knew everything, knew everything, and admired Xiao Luo from the bottom of her heart.

Xiao Luo just smiled at this, no words, the research and development of this kind of health care products is not a simple matter for him, the integration of traditional Chinese medicine, there are many aspects to consider, such as whether the medicinal properties will be rejected, whether the effect after the fusion is enhanced or weakened, or whether it will have a toxic effect on the human body, this has to be thoughtful, sloppy.

Five days later, the Chinese medicine drink was successfully developed!

More than a dozen volunteers were randomly selected, drank a cup every morning, and went to the hospital three days later for examination, blood lipids and blood pressure obviously returned to the range of normal values, high blood pressure lowered blood pressure, low blood pressure raised blood pressure, this is not a single regulation, but a comprehensive recovery.

In addition, the propaganda of the Propaganda Department is also very in place, Guo Taining recommended to Luofang is the president of Xiahai Hospital of Traditional Chinese Medicine as an endorsement, tested and certified by the Hospital of Traditional Chinese Medicine, and then issued a license by the State Food and Drug Administration, this traditional Chinese medicine drink has been the most authoritative notarization.

As soon as it was put on the counter, it was frantically snapped up by the citizens of Xiahai, and at the same time they bought this traditional Chinese medicine drink, they also bought a lot of bread and pastries by the way, which pulled up the daily turnover of Luofang, and so that the citizens had experienced the efficacy of this traditional Chinese medicine drink.

Xia Hai's baking market is so big, and if Luofang's turnover increases, Sumir's turnover will inevitably fall.

After half a month of sluggishness, where could Chai Zhiying, who was in charge of Su Mill, sit still, and ran to Xingyue Bay to report the situation to Su Li in a hurry, and at this time Su Li, Su Xiaobei and Luo Pingxiang were eating breakfast.

"Lili, something happened, something happened!"

Chai Zhiying belonged to the acute child, and shouted anxiously as soon as he entered the door, "I don't know which Chinese medicine master Luofang found to help develop a Chinese medicine drink, which can greatly improve the body of middle-aged and elderly people, just because of their product, all the customers who should belong to us have been pulled over, and in the past half a month, our Sumir has lost almost two million." ”

(End of chapter)