Chapter 14 The Best Marketing in the World

Dragon Tiger Culture Group, Interview Office.

The examiner is really a charming and touching young beauty!

The age seems to be about the same as Tang Xin!

It seems that it is another family business!!

Tang Xin smiled and asked first: "Hello! Please, can I check the defective fountain pen?! ”

The general manager smiled: "You are different!" Please feel free to check it out! ”

It took Tang Xin nearly an hour to roughly check the five thousand defective fountain pens.

The general manager is a beautiful woman, and she looks at him patiently while sipping tea.

Tang Xin was full of confidence and said: "Actually, most of these 5,000 defective fountain pens are just not sticky to the gall, and they can still be turned into products after repair!" Excuse me, how much is the processing price of each of these 5,000 defective fountain pens? ”

"4 corners and 8 points each." The general manager replied with a smile.

"Excuse me, what is the wholesale price of this fountain pen?!"

"Binary Pentagon"

"What about the retail price?"

"Five Dollars"

Tang Xin was confident and continued: "Actually, after these 5,000 defective fountain pens are repaired, they are more beautiful and practical than other brands of genuine fountain pens in the store, about three yuan!" As long as you pay attention to the method, why worry about not selling?! ”

"Please tell me your plan," the general manager, the beautiful woman, was interested.

"First of all, please help with the matching: 5,000 ballpoint pen refills, 5,000 ballpoint pens, 5,000 pencils, 5,000 knives, 5,000 compasses, 5,000 sets of rulers, 2 Walkman tape recorders, 2 learning game consoles"

The general manager said with a smile: "Just retail 5,000 defective fountain pens as required, which is enough for a headache!" Why do you have to increase the burden and add so many school supplies on the contrary?! ”

"I'm sorry! Please Haihan, I will put this question aside for the time being; Let's talk about my situation first, okay?! ”

"Good! Please speak! The general manager replied politely.

"Where we are, in town, I open a bookstore; In the vicinity of the bookstore, there are three primary and secondary schools, each with more than 1,000 students; Now that school has just started, these necessary school supplies must not have been purchased yet; If I write these necessary school supplies into the prize paper and attract them by winning the lottery 100%, plus the Walkman tape recorder that these primary and secondary school students particularly like, learning game consoles as the first "first, second, third and fourth" prizes; Moreover, each prize ticket only costs a dime; These more than 3,000 primary and secondary school students don't spend all their money on the lottery!! In this way, each student will definitely not have less than 10 prize papers, and maybe there will be young lads from outside the school to participate in the ......"

"Good plan! Did you meet the requirements?! The general manager beauty seemed to be talking to herself.

Tang Xin smiled and explained: "According to the wholesale price given to us by your company" Tang Xin looked at the desk and the wholesale price list of products: "Ballpoint pen refill 5 points/piece, ballpoint pen 1 corner/piece, pencil 8 points/piece, knife 8 points/handle, compass 2 corners/piece, set ruler 2 corners/set, plus defective fountain pens 4 corners 8 points/piece, as well as Walkman tape recorder 10 yuan/piece, learning game console 20 yuan/piece; And most stores, because after several sales to get it, the selling price is: refill 2 corners/piece, ballpoint pen 3 corners ~ 5 corners each, pencil 2 corners ~ 3 corners each, knife 2 corners ~ 3 corners each, compass 8 corners ~ 1 yuan each, set of rulers 8 corners ~ 1 yuan / set, pen 3 yuan ~ 5 yuan / piece, Walkman tape 30 yuan ~ 40 yuan / piece, learning game console 40 yuan ~ 50 yuan / piece; Winning primary and secondary school students will definitely calculate the prizes at the store price, such an algorithm, as long as they draw a few prize papers, there will be compasses, rulers, pens and other valuable prizes; What's more, they are fun, and they always think about the 30 to 50 yuan Walkman recorder and learn game consoles. In this way, as long as there is no fundamental problem with the prize and the quality is average, the primary and secondary school students will be happy to receive the award and return satisfied. In this way, it is believed that the prize tickets will be drawn in no more than seven days! Tang Xin casually picked up a pen on the desk, and calculated on a blank piece of paper as he spoke: "After the 35,004 prize papers are drawn, please calculate: after excluding the wholesale price of all supplies and the processing price of the pen, how much is left?!" 35,004 prize tickets, 5 jiao/zhang, a total of 17,502 yuan; The wholesale price and processing price of all supplies totaled 6,010 yuan; the remaining 11,492 yuan; If all are counted on 5,000 defective fountain pens, the average selling price of each defective fountain pen (the highest price) is: 11492 + 5000×0.48 = 13892 yuan, and then divided by 5000, which is equal to 2.77 yuan / piece. ——— may I ask you, does this meet the requirements?! ”

"Good! The first level has passed; Let's do the second level!! The general manager ordered his subordinates with satisfaction: "Help him with all the school supplies he needs" and then turned to him: "What else do you need?!" ”

Tang Xin smiled and said: "Please also help print out 1~35000 digital award tickets and four 'first, second, third, and fourth' award tickets;

"Okay! No problem! I'll get you ready in an hour and send you back"......

After returning to the bookstore, Tang Xin, Tang Wen and the photographer immediately repaired 5,000 defective fountain pens. After that, dozens of advertisements were printed out of red paper. The content of the advertisement is as follows:

In order to congratulate the primary and secondary school students in the new semester on their happy learning, Dragon Tiger Culture Group held a love activity! :

Ticket sales, 100% winning, 5 corners per prize ticket

Note: 1. As long as there are multiple draws, it is definitely worth the money!!

2. The minimum prize is a school supply worth 2~5 jiao: pencils, ballpoint pens, etc. (20,000 pieces);

3. The medium prize is a compass and a ruler worth 8 jiao ~ 1 yuan (10,000 sheets);

4. The top prize is a fountain pen worth 5 yuan (5,000 pieces);

5. The grand prize is a Walkman recorder and a learning game console worth 30~50 yuan (4 photos).

It's a rare opportunity! It's better to act than to be excited!!

Medal sales address: Xitou Middle School Houwenyuan Book House

Lucky draw time: September 11th ~ 17th

Then, Tang Xin designed a plan to communicate with the three schools.

Every time he went to the principal's office of a school: Tang Xin first introduced the photographer to the principal, saying that he was a special reporter of Longhu Culture Group; then shouted to the cameraman to point the camera at him and the principal; Then it was explained that Dragon Tiger Culture Group wanted to hold a love activity for each school, and it was necessary to paste advertisements throughout the school and ask the principal to give support.

In this way, the principals of the three schools were full of promises.

In this way, he and his photographers posted dozens of red advertisements at the gates of the three schools, the entrance of the cafeteria, and the entrance of the dormitory.

Finally, I deliberately used a brush to write down the advertising content and the winning range on a large piece of red paper, and pasted it at the door of the bookstore.

Everything is ready, only the east wind is owed!!

On the morning of September 11, primary and secondary school students came to the bookstore one by one to draw a lottery.

Tang Xin and Tang Wen, one maintained order and let the students draw lottery papers at the door, and the other handed out prizes to students according to the number range, they were so busy that they were flustered and sweaty!!

Every day after that: before school, after school, during lunch break and evening break, there are teams of students to draw lottery, and there are also young men in the society who come to draw special lotteries...... In less than seven days, 35,004 prize tickets were swept away.

On the afternoon of the photographer's return to the company, the general manager of the group, the beautiful woman, called in person: "Mr. Tang, hello! I am the general manager of Dragon Tiger Culture Group, please come to the company tomorrow morning to report to the company......"

Unexpectedly, Tang Xin replied like this: "I'm sorry! General manager, I have my own career and my own hobbies, and I can't come to you to listen to the teachings; But I can serve the group here! General manager, I have a reluctant request, that is, I have just started a business now, and the funds are not enough, can your company let you pick up the goods first, promote and then pay?! ”

"It's a trifle! Appoint you now as the Special Sales Manager of Dragon Tiger Culture Group. Tomorrow you take your ID card to register, and you can transfer any cultural supplies to the company with your identity in the future, and the year-end account"

"Thank you, General Manager!" Tang Xin was ecstatic.

"Don't thank me, carry forward your sales pitch! This is perhaps the best marketing in the world!! ”

New Chapter Preview: Chapter 15, SMS Red Face (I)