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Mobile games, or commonly known as mobile games, are one of the most expansive game categories today, and some popular games have achieved a monthly turnover of 100 million yuan.

The popularity of the mobile game market has also led to the transfer of capital, and various game manufacturers have poured in, with dozens or hundreds of new mobile games launched every day, and the market competition has become more and more fierce.

The Tiansheng company where Li Ang worked before is a typical mobile game company with a successful transformation, which repackaged and transplanted its original terminal games and page games into mobile games, and began the journey of online money.

Although these games are generally short-lived, they often become popular for less than half a year, and then they will quickly decay, lose players seriously, and finally survive.

But in just half a year of this fire, these games have earned extremely high profits for Tiansheng Company, not only recovering R&D costs, but also making a lot of money.

Of course, there are also reasons for the quality of the game itself, the excellent operation, and the low appreciation of the quality of the game.

After working for so long and rolling in the mobile game industry, Li Ang naturally summarized the basic characteristics of some popular mobile games.

First of all, of course, the quality of the game, which has to reach a high level.

Although mobile game players are not as picky as terminal game players, or even stand-alone game players, they still have the basic judgment ability, and the same type of game, which one has a better picture, which one operates more smoothly, and which one spends money to get more fun, all of which can be intuitively felt.

Looking at the best-selling games on the best-selling list of mobile games, most of them have beautiful graphics, cool skills, and loud IPs, and many of them are even transplants of the original popular terminal games.

This is also the reason why even in the mobile game market, it is still the big developers who occupy the majority of the share. Because they have enough technical research and development strength and enough capital strength to buy big IPs, make better quality games, and attract more players.

Secondly, there is the level of operation, or rather, the level of hype.

The so-called game operation is not only about opening a few activities in the game, but also a large part of their work is spent on the promotion of the game.

To put it simply, it is to promote through various media channels, various APP advertisements, buy recommended positions in major app stores, and even concoct news and do soft advertising promotion...... to increase the number of players in the game and encourage more people to spend in-game.

One of the most famous successful examples of promotion and marketing is "Yin and Yang Master".

It is true that the game quality of "Yin and Yang Division" is really good, the theme is novel, the graphics are excellent, the original painting is excellent, and the entire gameplay system is also copied from the mature gameplay of the once popular "Demon Spirit Summoning...... It can be said that it is a quality game.

But another important reason why it was able to become so popular at the beginning was that its publicity strategy and hype strategy were done well.

All kinds of soft propaganda full of the words "SSR", "European Emperor", and "Non-Chief" are overwhelming, "Little sister, I really want to lick", "Studying medicine can't save the Chinese people", "Sister Bird saves the world", "Liver exploded" All kinds of game jokes have come one after another, plus all kinds of cosplay, which has attracted the attention of a large number of young people and two-dimensional people......

With the herd mentality, the number of players has gradually increased, and "Yin and Yang Division" has become a phenomenal work, making pig farms make a lot of money.

Secondly, there is the unique concept, or rather, the characteristics of the whole game.

But all the mobile games that have been popular have their own unique concept and characteristics, and the people they face are also very different.

For example, the three "Ship Niang", "Honkai", and "FGO" are obviously niche, and the core is a game, and it is aimed at otaku players who love the second dimension.

For example, the mobile game version of "Dragon Babu", "Swordsman Love", "Bloody Legend", and "Dream Journey to the West" are aimed at these players who love the original online game of terminal games.

Of course, there are also various IP-oriented and fan-oriented games, which will not be explained here.

With these basic player guarantees, the game has made a steady profit, and with the new players who have been drained, it will naturally become popular.

Finally, it's time for the actual experience of the game.

In games, the graphics are a part, but the most important thing is the gameplay.

Since the development of mobile games, there have been many new ways to play, such as "Angry Birds", "Fruit Ninja" and other new ideas, "My name is MT", "Dota Legend" new cards, and "Freedom War", "Void Glory", "King of Glory" and other MOBA mobile games.

However, the way to play has always been not protected by law, you can make new cards, I can do it, you can make mobile game MOBA, I can do it.

At this time, the fight is the actual experience.

One of the most successful examples is of course Penguin's "Glory of Kings", when it was first launched, it is not difficult to see that a large part of its gameplay is copied from "Freedom War", and even the specific operation is exactly the same.

But why is "Freedom War" now nameless, and "King of Glory" is very popular?

In addition to the strong publicity and promotion of Daddy Penguin behind it, there is another very important reason, and that is the continuous optimization of the game experience!

Simple plagiarism is very simple, but if you want to copy it, it is better than the blue, and that is the door skill.

And Penguin Daddy, who has already cultivated the writing wheel eye to the highest level, naturally has this ability.

The picture quality has been enhanced, the painting style is more biased towards card ventilation, the character modeling is more distinct, the character names are biased towards the Chinese style, the skill cooldown time is shortened, the tower and crystal HP are reduced, the equipment purchase is simplified, the skill release is simplified, and the operation direction is unified......

One item, again and again, is a simplification of the original game, so that even the disabled can have fun in the game, so that the time of each game is controlled within 20 minutes as much as possible, so that players can fast in and out, and the duration of frustration after the game failure is minimized......

To put it simply, it's about simplifying the operation and allowing the player to have enough fun in the shortest time possible.

Just like the "Yin and Yang Division" mentioned before, why did the popularity drop all of a sudden after the initial popularity, and there are constantly old players abandoning the pit?

One of the biggest reasons is that this game is too liver, and players need to spend too much time on the game, even if they don't buy physical strength, they have to spend two or three hours or even more time on the game every day to ensure that they don't get out of the big army, which is too unfriendly for the vast majority of players who pursue relaxation.

But "Glory of Kings" is different, it is simple, try to simplify the player's operation, minimize the time consumed by a game, try to let the player get more happiness in a short period of time, and try not to force the player to stay in the game.

Players don't need to spend a long time on the game, anytime, anywhere, after playing a game, they can put down their mobile phones and do other things, even if there is an emergency, they need to stop immediately, they can also hang up and host, and the computer will help you complete the battle.

This relaxed experience, this attitude of thinking about the player, will obviously make the player feel happy playing the game, not the frustration of the gamer.

Coupled with a good-looking consumption system and a fair and just game atmosphere as much as possible, together are the reasons for the success of "Glory of Kings".

Thinking about all this, Li Ang's thinking became clearer, and inspiration exploded.

Soar with your hands, type on the keyboard, and write a plan.

After a busy few days, a mobile game plan appeared in his computer folder.