Because I had already said hello, the company left a recording engineer to work overtime before leaving work.

This time it's not Song Fatzi, and he's embarrassed to trouble him. The main reason is because Song Fatzi was busy enough for those five albums last month, working overtime every day, and this month he was free, so he let others take a break, take a few days off, and take a breath.

went straight to the recording studio, Liu He went in to record the song, and Lin Ming and An Ran watched outside for a while. There are two songs selected for Liu He, one is "Long Miles", and the other is "Once You".

In fact, which of these two songs is sung as Liu He does not match, because whether it is the cynicism of "Long Miles" or the see-through vicissitudes of life in "Once You", it takes a certain amount of experience to reflect it. But there is no way, Lin Ming really can't find a song suitable for this age group, unless he has a future Qiansouan in his head, and he can help Liu Hecha sing songs suitable for his age anytime and anywhere. Of course, the "Youth Cultivation Manual" is definitely in line with it, and it is quite in line with it, it is all songs that fourteen or fifteen-year-old teenagers should sing. But this song was given to Youthboys, and it was on the five albums in July, and Liu He didn't want to sing it even if he was killed....

After listening for a while, Lin Ming still shook his head. Liu He's voice does have some problems, and it is in the period of occurrence, although there is a certain level of singing skills that can make up for it, but the natural timbre is not a problem solved by the singing function. It's like only one meter six, and no matter how many centimeters you wear to increase your height, you can't make up for the actual height difference.

Imagine that the more vicissitudes of life and the low sense of "Once You" is full of feminine and sharp, like a girl. And what kind of feeling is it to sing "Long Miles", which should be light and free, but sing it with a thick and rough voice?

This problem can only be completely solved after a while, after the age of sixteen, when the voice is completely finalized.

Still, when you think about it, it's not bad.

Lin Ming remembered that when Liu He was about 13 years old and officially began to enter the voice change period, the voice was completely like a male duck's voice, which was extremely unpleasant. Although it is not yet completely finalized, at least the hoarse period has passed, and in another year and a half, it will soon be completely settled, and by then he will be able to control many songs with his singing skills.

"Let's go, let's go to the rehearsal room, and I'll teach you to sing two songs." Lin Ming saw that Liu He was sometimes frowning and sometimes soothing, and knew that he was in pain and happy. The pain is that his voice is now defective, and the happy thing is that with the help of the tuner, he can barely get into his ears, at least to prove that he can't sing badly.

Although there are flaws, Liu He has been engaged in music for many years after all, and he is still trying to change his singing style to solve this problem. So it seems that he will not come out anytime soon. Lin Ming simply dragged An Ran to the rehearsal room, preparing to go there to teach An Ran to sing.

Coming to the rehearsal room, the two sat down. Lin Ming looked like a teacher, and when he saw that there was no one around, he suddenly turned into a Sven beast again, sitting next to An Ran, sniffing the fragrance on her body, which made An Ran angry and kept pushing him.

"Don't make a fuss, wife, kiss." Lin Ming forcibly hugged An Ran's shoulders and slyly leaned his mouth over to kiss An Ran's cheek. His appearance is far from his usual seriousness.

An Ran was tickled by Lin Ming's anger, smiled and tilted his head, and said while pushing him hard: "Who is your wife, it's rude." ”

"If you scream, no one will pay attention to you if you scream your throat."

It's rare for the two to spend time alone, if Lin Ming doesn't tease An Ran, how can he promote the relationship between the two people? How to say that, science has proved that proper flirting is beneficial to emotional enhancement and physical and mental health.

The two of them are entangled.

"Bang dang."

The door to the rehearsal room suddenly opened.

Lin Ming reacted quickly, quickly retracted his head, and turned to look out.

I saw that Liang Xiaoyue and Zhang Ziqi were coming in from the outside, because the door of the rehearsal room was on the side, facing away from Lin Ming and An Ran on the sofa, but I didn't see their movements.

However, seeing that there were people inside, Liang Xiaoyue was also quite surprised, and said, "Lin Ming, what are you doing here?" ”

"Teach An Ran to sing, and write two songs for her." Lin Ming sat in place solemnly, without the slightest hint of the scene of the rape. But An Ran Xiafei had her cheeks, her head was lowered very shyly, her face was red like a little apple, and she was very cute.

Liang Xiaoyue said: "You came just in time, Zhang Ziqi's sales statistics came out yesterday, 10,142 pieces nationwide, the market response is not bad, and the advertising investment in the early stage is not in vain." ”

"Oh?"

Lin Ming nodded and said: "It is worthy of having a fan base, coupled with the advertising effect, the sales volume can sell 10,000 on the first day, which is indeed very good." Next, just wait for the slow fermentation, and when the streets and alleys are full of Zhang Ziqi's songs, there should be another round of sales explosion. ”

According to Zhang Ziqi's quasi-first-line identity, a good record in the past, the highest sales on the first day, and it was only about 1,000 copies. Now there are 10,000 copies, an increase of 10 times, which is a very satisfactory number.

At least within the company, the company has broken the first-day sales record.

Some people may ask, Zhang Ziqi is also close to the level of a first-line star, how can the sales on the first day be so low? As long as you have about 100,000 fans in the country, you can easily break this number. Actually, this is a misunderstanding for two reasons: first, fans may not necessarily buy your records, but they may also listen to your songs from other channels and like you. Second, fans may also buy pirated copies, after all, there are too many pirated copies. So don't think that this number is low.... In China, the piracy market is rampant, and the sales of many first-line singers may not exceed 10,000 in a day. And this number will increase with the year, and it will decline in inverse proportion.

For example, the weekly sales champion in 13 years is Wei Chen, who only sold 5204 records in a week, and has become the weekly sales champion of the year.... And in 06, the weekly sales champion of the year was Jolin Tsai's "Dancer", with 82,298 copies a week.

The ratio between the two sides is close to 16 to 1.

Some people may wonder why there is such a big gap in between. Why is it that record sales are gradually declining as the year grows and the economy grows rapidly?

How does this work?

The reason is simple.

With the popularity of MP3, Chinese people have downloaded free music on the Internet, and no longer pay attention to physical records at all. 06 years ago, the mainland physical record market ushered in the last ray of light. Since then, with the popularity of digital music, record companies have fallen one after another, even more violently than the pirated CDs and tapes that were once rampant.

Maybe you can't imagine what this is like just by words. Let's give a specific figure to illustrate the situation that year.

In 2005, the total annual sales of physical records in mainland China was 54 million.

In 2006, the total annual sales of physical records in mainland China was 23 million. This is a year-on-year decrease of 57.4%.

In 2007, the total annual sales of physical records in mainland China was 14.6 million. This is a year-on-year decrease of 36.5%. This is a decrease of 73% compared to '05.

In 2008, the total annual sales of physical records in mainland China was 9.8 million. This represents a year-on-year decrease of 32.9%. Compared to '05, this is a decrease of 82%.

In 2009, the total annual sales of physical records in mainland China was 5 million. This represents a year-on-year decrease of 48.9%. Compared to 05, it is a decrease of 90.7%.

In 2010, the total annual sales of physical records in mainland China was 4.2 million. This is a 16% year-on-year decline. Compared to 05, it decreased by 92.2%.

A series of data tells you that in just five years, domestic physical record sales have shrunk by nearly 1/13. With such a big drop, even the top record companies may be dragged down. If you keep selling albums to make money, you have to lose all your pants.

Therefore, selling records in the mainland is actually sluggish. If you really want to sell, you still have to go to Port City or Treasure Island to sell a little better. Like Zhang Ziqi's last album, it was created in September last year, with a total sales of more than 300,000 copies, but close to a year, domestic sales have only sold 110,000 copies....

The rest of the sales data are from Treasure Island and Port City.

This is also because in 02, the physical record market still existed. Because the MP3 market hasn't really arrived in this era, there aren't so many free music downloads on the Internet. Coupled with the fact that most people were still accustomed to listening to tapes and CDs on Walkman or disc player at this time, the physical record market still existed.

In 13 years, this figure may shrink by more than 20 times.

Liang Xiaoyue said: "However, the quality of the album cannot be ignored, if the five songs of this album (which are also put in when the wind rises) can be shortlisted for the top ten golden songs of mainland pop music this year, then in May next year, it is very likely that there will be a chance to go to the Chinese Golden Melody Awards." ”

The Chinese Golden Melody Awards is the largest and most influential music award in the Chinese music scene, which is held in Baodao in May 6 every year. As of 2002, there are only two people in the mainland who have won this award, Sister Fei and La Ying, both of whom are the top divas of superstars, and you can know how difficult it is to get this award.

Lin Ming said: "We will continue to increase advertising investment and carry out all-round packaging operations across the country." By the way, I suddenly remembered one thing, starting next year, the company will change its operation ideas, because the record market will soon enter a downturn in a few years, and the company will lose money if it sticks to selling albums. ”

This is also something that Lin Ming remembered, but Taomu was able to survive the cruel 10 years from 05 to 15 years, mainly because the company's operation mode changed quickly, and the three shareholders may be young people in the late 70s, keeping up with the pace of the times. After MP3 vigorously impacted the record market, it turned to the music festival brand of the company, which made the Peachwood Music Festival famous in China, creating a peak record of more than 100,000 viewers in the next three days. Although the festival alone certainly can't support a big company, there is a lot that can be done with this sign. I will not go into detail about the specific content.

Lin Ming only knew that in the future, Taomu would become a giant of southern music companies, and the title of the largest music festival in Chinese was indispensable.

"Oh?"

Liang Xiaoyue said: "Why did the record enter a downturn? ”

Lin Ming explained: "MP3 you know. A player that is smaller than a Walkman, it can download MP3 files on the Internet, and I feel that this kind of thing will completely destroy the record market in the future. Because as long as you buy an MP3, you can listen to any free song unlimitedly, who would spend money to buy records endlessly? ”

"No, it won't." Liang Xiaoyue frowned and said: "I know this thing, but the cheapest MP3 on the market costs more than 1,000 yuan a piece, such an expensive thing, ordinary working families can't afford to consume it at all, and it hasn't become popular yet, how can it impact the record market?" ”

More than 1,000 yuan, which is equivalent to two months' wages of ordinary wage earners. For comparison, it is equivalent to about 5,000 yuan in later generations. Spend 5,000 yuan to buy an MP3 that can only listen to songs, no one will do this.

Unless there is no place to burn the money, the current MP3 is still a luxury for the rich class. The average household uses a tape recorder and a Walkman.