When it comes to work, Lin Ming and Liang Xiaoyue have forgotten about the women around them. Zhang Ziqi and An Ran stared at each other, each conveying a helpless look.

These two deeply experienced the horror of workaholics.

Hearing Liang Xiaoyue's words, Lin Ming shook his head with a smile: "The MP3s on the market now are all imported from abroad, and the price is of course expensive. But you have to believe in our domestic scientific and technological research and development capabilities, I estimate that in the near future, domestic MP3 will soon be on the market, and by that time, the record market will ....."

In fact, it will not be long before the domestic MP3 has been officially developed last year, and probably in the next 3 years, from 2002 to 2005, domestic MP3 technology companies will emerge one by one like the Qing of the River, and soon spread all over the country. This kind of scientific and technological power, which seemed to be very high-end at the time, not only swept through the developed coastal cities such as Shencheng, Yuecheng, Zhonghai, etc., but also infiltrated the mainland, MP3 from more than 3,000 yuan more expensive at that time, more than 1,000 yuan cheap, and the price fell rapidly. When it was the cheapest, in 07, even more than thirty or forty yuan, you could buy one. In just five years, the MP3 market has also risen from more than 200,000 sales in 2001 to more than 10 million in 2007.

The gap between the output value of more than 30 times can see how fierce the momentum of domestic MP3 is.

And at the same time as the market exploded. People from all walks of life will inevitably fight a price war when they share the cake, which will inevitably cause the price of the product to fall, and it is natural that MP3 will become the price of cabbage in a few years.

By that time, not to mention that people's wages had generally increased a lot in 2007. It is said that even according to the 2002 wage standard, the price of more than 30 or 40 yuan is completely acceptable to working families. Whether it is an office worker or a student, you can imagine how much impact each MP3 will have on the record market.

Liang Xiaoyue's face was solemn, he was not a fool, and he could still distinguish the importance of this point. After pondering for a long time, he smiled bitterly: "Hearing you say this, it's true." Our domestic scientific and technological power (cottage power).... Forget it, let's not mention it yet. Mr. Hou hasn't gotten off work yet, let's go over and talk? ”

"This."

Lin Ming only remembered An Ran at this time, glanced at her, shook his head and said, "I still have to teach An Ran to sing." ”

Zhang Ziqi said with a smile: "The lyrics and songs are left, and if you are the boss, you should care more about the life and death of the company." Leave the little thing of singing to us. Originally, Liang always had to talk to me about the harmony arrangement of a tune, but now it's different, and it's all put down? ”

"There you go." An Ran pushed Lin Ming and said with a look of disgust: "Just let Sister Qiqi teach me singing skills, so I don't have to let you deviate from me." You're still a two-knife yourself, so don't be a teacher and mislead people's children. ”

Last time, the Dream Orchestra recorded songs in the company for several days, and An Ran and they were already familiar with Liang Xiaoyue, Hou Wenhui, Song Fatzi, and Zhang Ziqi.

Lin Ming shrugged his shoulders and took the two songs he had prepared for An Ran to Zhang Ziqi. In fact, these songs are all in the company, and last time Lin Ming handed over the black book to Liang Xiaoyue for safekeeping, and it was all in the music library. And once a new song comes out, it will also be put into the company's music library, so this is all ready-made, just take it directly in the music library.

"Light Chaser, Red Wish. I can follow behind you, like a shadow chasing the light and sleepwalking....." Zhang Ziqi looked at the words and songs of the light chaser, sang it gently, loved it, and asked Lin Mingdao: "Mr. Lin, this song can..."

"No, you can't."

Lin Ming didn't want to deny Sanlian: "Refuse, deny, disagree!" This is for Enron, you can choose other songs from the next album in the music library, but this one can't. ”

"......" Zhang Ziqi said regretfully: "Okay." ”

"Then we'll go first."

Lin Ming said to An Ran: "Study hard, An Daxing." ”

An Ran scolded with a smile: "Get out." ”

When Lin Ming and Liang Xiaoyue came out of the rehearsal room, Zhang Ziqi looked at An Ran enviously and said, "An Ran, Mr. Lin is really good to you." ”

Who?

Can you refuse the request of your company's cash cow for the sake of your girlfriend?

An Ran smiled lightly and was silent.

That smile.

A little shy.

A little pride.

.....．

In the office, Lin Ming met again with Liang Xiaoyue and Hou Wenhui.

As soon as he sat down, Liang Xiaoyue said: "Lao Hou, Lin Ming just told me some things, I think it is very important, related to the company's future development and survival crisis, so I will come and talk to you." ”

"Oh?"

Hou Wenhui asked the assistant to make tea for them, and frowned: "What's the matter?" ”

Liang Xiaoyue briefly described the MP3 incident.

Now the network is underdeveloped, MP3 is expensive, and it is not to the point where it immediately affects record companies. But by the end of this year, Qianqianjing Listening has been developed and launched, and when you can download MP3 format music files directly from Qianqianjing next year, it will be when MP3 officially begins to impact the record market.

Especially in the next two years, the price of MP3 will fall sharply, and the domestic record market will also fall all the way to the bottom and completely collapse. Let a large number of music companies that rely on selling albums pour one after another.

Therefore, before 2006, the domestic record market was only the last ray of light. In the future, physical records will become a thing of the past.

After listening to Liang Xiaoyue's words, Hou Wenhui realized that things were not simple, and immediately said: "This is indeed not an impossible thing, I have a friend who opened a company in the southern Guangdong Province, and he told me a few days ago that their company is preparing to develop MP3, and asked me if I am interested in investing." I didn't take it seriously at the time, and now it seems...."

Lin Ming thought for a while and said, "If that friend of yours really wants to develop MP3, I think he can invest in it." It is better for us to mobilize some liquidity in the name of the company to participate in the past, the future MP3 market is a big market, and it is also a good thing to get a little cake. ”

"Okay." Hou Wenhui nodded: "Then I'll talk to Mr. Zhao about this later, and then call my friend." It is said that the investment is not very large, mainly the scale of production, which I estimate is quite million. ”

"There is no urgency in the matter of equity participation, the most important thing is how to solve the corporate crisis mentioned by Lin Ming?" Liang Xiaoyue said: "No one knows what the market will be like in the future, now the shopping mall is changing, maybe the last second is still calm, the next second is turbulent, encountered this kind of tsunami crisis, I have to guard against it." ”

Lin Ming said: "Sometimes, when you encounter difficulties and setbacks, you must not mess up. Because this kind of thing can be both a crisis and an opportunity. The difference lies in how you choose, and I suggest that physical records pave the way, we can slow down for a while and focus on these places for future development. ”

"First, in October this year, our company's third Taomu Music Festival is about to start. It should be prepared quickly, and the larger the scale, the better, to bring out the brand effect. Strive to create the first music prosperity in the domestic Chinese entertainment industry in order to attract more capital inflow. ”

"Second, the wireless piece is a big cake, not only MP3, but also mobile phones I have a hunch that it will soon be popularized nationwide. Now it only costs a few hundred yuan to buy a PHS, unlike the big brother in the 90s, which cost tens of thousands. Moreover, PHS has a lot of functions, and the CRBT business must be developed and strive to spread to the whole country. ”

In 02, mobile phones have been widely used throughout the country, although they are not as close to one or even a few as in later generations, but at least ordinary working families can afford them. However, the main consumer group of pop music is teenagers, and the average young office worker has a mobile phone, but most students don't have this kind of thing, so the wireless business is developing very slowly.

It will not be until around 05 years, the rapid development of the economy, and when college students begin to popularize mobile phones, the wireless CRBT business will officially enter the peak period. At this time, it was also the time when the MP3 market was hot and the physical record market fell into a trough.

Just like the BB player disappeared from the stage of history, with the development of the times, the decline of physical records is an inevitable end. Therefore, it is particularly important to find another way out.

And Lin Ming helped Taomu find a way out, which was the wireless CRBT business, in that era, this field was definitely the fortune of a music company.

Lin Ming concluded: "As a music company, it is inevitable to keep up with the development of the times. Because the times are advancing, the economy is developing, and people's living standards are improving, the needs of the market are constantly changing, and the company should also change with the market. If you still stick to the old way and feel that you can continue to be strong by relying on past achievements, then you will obviously be eliminated by the market. We must respect the laws of the market and conform to the development trend of the times, so that we can go higher and further in this field. It was as if the market for phonographs had faded with the advent of tape recorders. With the popularization of the Walkman, it is a reason that the tape recorder will also retire from the stage of history. ”

Therefore, what determines the fate of a company is not the quality of the company's products, but whether its function is good or not, and whether it is in line with the trend of the times and adjusted according to the market. What we need as decision-makers in a company is to look to the future and see how its trends change. Thus making a choice. ”

Nokia's phones are of very good quality, with a hard case. At that time, a stalk was derived, saying that Nokia mobile phones were used to knock walnuts, which were better than bricks.

But what's the point?

The Apple phone bends as soon as it is broken, and it shatters when it sits. It still occupies the global market and becomes the No. 1 giant in the mobile phone industry.

Therefore, if a company does not adapt to the development of the times, changes its strategy, and adjusts its industrial structure, it will eventually be eliminated into the torrent of history.

Hou Wenhui listened very much with it, nodded frequently, and finally sighed: "You are right, conform to the laws of the market, conform to the development of the times, and adapt to changes in order to continue the company's operation." The impact of MP3 on records can indeed be expected. It seems that we should make budgets and preparations in advance, and I will discuss it with Mr. Zhao later. ”

Taomu is now working hard to develop a distribution network for physical records, and although the road has only been paved to a few surrounding provinces, it has also cost a lot of money. It would be a huge loss for the company to stop now. Because a music company grows big, it must have its own distribution network. Find dealer partners everywhere and develop the local market together. After all, using someone else's network all the time is not a long-term solution. Once Zhao Bin's uncle suddenly loses ground in China Entertainment one day, or encounters something else, it is easy to have an impact on the company. However, with Lin Ming's suggestion, Taomu's center of gravity has shifted and he may not be so enthusiastic about the distribution network.

After all, no matter what, in the face of trends, you have to make changes. Even if you have paid a lot of costs and connections, you still have to bow to the times.