In addition to the media who participated in the graduation party of the fourth middle school today, Lin Ming's small courtyard was also quite unpeaceful.

Because her mother Fang Lan and father Lin Changqing were also at the scene.

After the party ended at 10 o'clock in the evening, Lin Changqing went home to sleep, and Fang Lan couldn't wait to return to the courtyard, found the group of three aunts and six women in the courtyard who were playing mahjong, pretended to play mahjong, and did not speak after sitting down, and everyone played twice very reservedly.

As a veteran of the hemp altar in the courtyard, Fang Lan has a deep hand of joy and anger. Even if his son showed such a big face, he could not be impatient or impatient, waiting for the three aunts and six wives to ask him.

Sure enough, after two laps, Sister Mayouge of the deputy director of the Forestry Bureau said, "Fang Lan, where is the play today?" Have Shuhuan and Yiping reconciled? ”

In 02, when the soap opera "Love is Deep and Rainy" in Baodao Province was released, Fang Lan had to watch the two episodes at 8 o'clock at home every day before she came to play mahjong. There are quite a lot of seven aunts and eight aunts in the courtyard who are loyal fans of this drama, but because there is a replay the next morning, many people will choose to watch the replay the next day. But on the mahjong table, Sister Ge often couldn't help but ask Fang Lan where she was broadcasting tonight. As an early spoiler party in 02, Fang Lan often tells tonight's plot vividly. But today she pretended to come: "Oh, I didn't watch it tonight, I went to see my son's graduation party." ”

Sister Ge waited for the following with great anticipation, but she didn't get the news, so she couldn't help complaining: "The graduation party of the fourth middle school is like that every year, and there are just a few shows over and over again, what is there to see." It's a waste of time, so it's better to watch it at home. ”

"This year is different."

"What's the difference?" Another Sister Mayouhui rolled her eyes and said: "My son is also studying in No. 4 Middle School, I watched it once last year, but I didn't bother to watch it anymore, I was bored." ”

Fang Lan showed her true face at this time, and said triumphantly: "This year's graduation party, not only came to various news media, but even Mayor Wang of the municipal government and Lao Huang of the Education Department in our courtyard also passed. Because my son wrote a few songs by himself, sang them on stage, and sang and cried thousands of people, Mayor Wang was full of praise. ”

"No, it won't."

Everyone was shocked. Fang Lan spoke very skillfully, it was obvious that Wang Baoguo was just carrying out the city's education inspection work, but when it came to her mouth, it turned out that it was because of Lin Ming's appearance that Wang Baoguo was attracted to visit, which surprised everyone present.

Sister Ge is a straight person, and she will be suspicious: "Fang Lan, don't brag." How could Mayor Wang go to No. 4 Middle School to watch it because your son sang a few songs? ”

"If you don't believe it, you go and ask Lao Huang, he should have returned to the courtyard from No. 4 Middle School now." Fang Lan said with a grin: "No matter how much I blow, I can't lie to you." Tomorrow you go to see Shonan TV, Nanfang Daily and Xiaoxiang Evening News, and I keep the headlines all my son. ”

"Really, fake."

"Fang Lan, you have given birth to a promising son."

"Is your son going to be a big star in the future? The songs written have been sung and cried by thousands of people, and I am afraid that they will become famous. ”

Even the mahjong friends at other tables in the courtyard heard it and started talking about it.

Fang Lan was overjoyed, and the corners of her mouth were happy to the back of her head. If there is a tail, I am afraid that it will be lifted to the sky.

At this time, the group of girls such as Ba King Kong and An Ran have also returned.

They walked down the tree-lined path outside the courtyard, and everyone was excited.

"Lin Ming is going to be famous."

"In the future, he will be a big star in Lin."

"No, I'll have to chase him before he's famous. You are not allowed to rob me. ”

"I'm going to grab it."

"You dare."

"I'm going to chase him too."

The girls in the courtyard chattered and followed in silence, laughing and not saying a word.

The boys walked in front, and Liu He smiled: "Lin Ming said, he has written a lot of songs for us, if you want to sing, you can also help you release an album and become a big star." ”

"Really?" Huang Anwen said excitedly: "I want to sing, what about Lin Mingren?" I'm going to look for him now. ”

"He just texted me and won't be able to go back until later, tomorrow."

After Liang Xiaoyue's suggestion last time, Lin Ming asked his mother for a fund and bought a PHS. Liu He said: "He told me before that he wrote a few choral songs, writing about youth, let's sing them together." ”

"Okay, sing along." Zhou Yunkai said: "My five notes are incomplete, if I sing solo, I will definitely be blind, and the chorus is mixed with you, even if it is out of tune, it doesn't matter." ”

"Then let's say so, when Lin Ming comes back, let's let them release an album for us immediately."

Zhang Shaoan said with a smile: "In this provincial Olympiad competition, I won the first place. My Olympiad teacher will recommend me to participate in the World Mathematics Olympiad next year, and if I win the gold medal, I will be easily admitted to the top universities in the world. If I go to study abroad, I also want to take advantage of the present to leave a little more memories of my youth. ”

It is no accident that Zhang Shaoan will go to the world's top university in the future, because he himself wants to study abroad. Although this was not a common phenomenon at the time, many of the top students still wanted to go to the world's top universities.

"Well, don't talk about that." Sun Yifei shook his head and said, "It's only a freshman in high school, cherish the days when we get together now." When you go to college in the future, it will be really difficult for everyone to get together. ”

"That's why it's all the more important to do more meaningful things at this time." Fan Lei said rarely: "I also want to leave this kind of youth memory." ”

"That's decided, I'll go to Lin Ming tomorrow and ask him to release an album for us."

Zhao Hao smiled: "If he doesn't help, he will fight." ”

"Killed." Liu He raised his right hand.

"Crippled." Huang Anwen relay.

"Fight superbirth!" Everyone raised their right hands and cheered loudly.

This is what King Kong liked to say most back then, whether it was a real fight against outside forces together or a private joke inside, he always liked to say this when he got together.

Just when the other Seven King Kongs were making a fuss, Lin Ming had already returned to Taomu Company in the nanny car.

In the company's conference room, the three shareholders had a brief meeting with New Era and Zhang Ziqi.

Lin Mingdao: "Now is an era of information explosion, people can know the world through television, newspapers, and radio without going out. The aroma of wine is not afraid of deep alleys has become a thing of the past, and advertising bombardment is the mainstream of future promotion. Today's graduation party, in my personal opinion, was a success. Because its cost is not high, but the effect is very significant from the field alone. Don't look at the scene, there are only 10,000 people, but these 10,000 people are passed on by word of mouth, and they will soon ferment. What's more, there are still so many news media on the scene, and tomorrow's broadcast will be a new promotion. So I think it's still necessary to hold this press conference. ”

The proposal for the press conference was made by Lin Ming on an ad hoc basis, and it was precisely because of this decision that the high-level officials were convened to hold such a meeting urgently. Let's discuss the specifics of the press conference.

"Mr. Hou and I both agree with this proposal, and we will talk to you about how the press conference will be conducted. Specifically, when you are faced with the tricky questions of some media reporters, how do you deal with them? Liang Xiaoyue said bluntly: "Some news media like to make a big fuss, and when answering questions, you have to deal with them skillfully." ”

Zhang Ziqi asked: "At the press conference, they will definitely ask about the wind and the brightest star in the night sky, these two songs are not released in the company's distribution plan, if the reporter asks the media, how to solve this problem?" ”

In fact, Zhang Ziqi likes the wind very much, her vocal range is very wide, she can achieve a neutral voice, some like the original song that Lin Ming listened to in his previous life, buy chili peppers and use coupons, she can completely control this song. But this time, Lin Ming just asked her to sing this song to attract attention, and he didn't have any intention of giving her this song out of the album, so he asked so cleverly. Although Lin Ming has already come up with four high-quality songs to prepare for her next album, who would want to have fewer classic songs? And in Zhang Ziqi's opinion, the quality of the wind is quite good, which is faintly higher than the four high-quality songs she sang, so she naturally hopes to seize the opportunity to sing this song.

"The brightest star in the night sky, I originally planned to make the title song of the second album of the inspirational trilogy for the new era, but this time I had to temporarily leak it, and there was no way to do it. Taking advantage of this popularity, I feel that I will take advantage of the trend to create the second album of the new era, and directly bombard the quality and quantity. ”

Lin Ming smashed his mouth and said with a smile: "As for the wind, you can take it and put it in the new album." The original singer of this song is defined as two versions, the boys' version is me, and the girls' version is you. ”

"Thank you, Mr. Lin." Zhang Ziqi smiled implicitly, his heart full of joy.

"I'll tell you what I think and plan next." Lin Ming turned his head and glanced at Liang Xiaoyue and Hou Wenhui: "Mr. Liang and Mr. Hou, my opinion is that all the remaining liquidity of the company will be retained first. Wait until the new era, Zhang Ziqi, Youthboys, Zhao Yue, and Wen Hu's new albums are all successfully created, and they will be promoted at one time. All the remaining working capital of the company is used for advertising bombardment, whether it is major music broadcasts, music programs, and various national entertainment headlines, all of which are on the list. In just a few months, I'm going to have their songs in the top 30 of all the music charts, and all of their albums will be platinum. ”

In this era, the importance of advertising is not as high as that of later generations, although there is a certain enlightenment, but there is really no all-round bombardment of advertising. This trick Lin Ming learned from the advertising bombardment boss Du Guoying and the later online game giants who were greedy to play Blue Moon, and those who know these two don't need to repeat it.

At that time, as a practitioner in the media industry, Lin Ming not only learned the successful cases of the two in advertising copywriting many times, but also learned about their deeds many times on TV and the Internet. Even if you haven't done it, it doesn't take much effort to learn.

"All the working capital is used for advertising?" Hearing Lin Ming's suggestion, Liang Xiaoyue and Hou Wenhui hesitated a little, glanced at each other, each fell into deep thought, and did not speak for a long time.

For an entertainment company with total assets of more than 30 million yuan, in the era of 02, when ordinary workers were only 3 or 400 yuan, and the average salary in the city was less than 800 yuan a month, it can be regarded as a giant-level company that ordinary people should look up to. If converted, it is equivalent to a large enterprise with a market value of more than 200 million in the future.

But only people in this industry know that the scale of companies with more than 30 million assets in this kind of circle is actually medium at best, and compared with those top veteran companies in the entertainment industry, it is still quite far behind. Not to mention anything else, those old entertainment companies are at least amphibious development in film and television and music. In the 90s, these big-name companies were able to invest millions or even tens of millions to make a movie, and Taomu would never be able to do that. Moreover, more than 30 million yuan of Taomu Company is still the total assets, including all the property owned by the company. The real working capital, to be greatly discounted, a total of only two or three million, pitifully small, to sum up, the foundation of the peach wood company, in fact, is far from as glamorous as it seems. Once the liquidity in hand is used up, the actual effect is not achieved, and there is even a crisis of instant bankruptcy. It is precisely because of this that Hou Wenhui and Liang Xiaoyue are quite hesitant and hesitant.

"This ..... It's too much of a gamble, and in my personal opinion, I still tend to be on the safe side, because if the proportion of advertising investment is so large, if there is no return, the company will fall into financial crisis. ”

Liang Xiaoyue shook his head in disagreement.

In 02, there was no music software, and naturally there was no so-called IP download of paid music, that is, buying albums from the Internet and listening to music on a computer or mobile phone. Aside from the mobile ringtone business, the only way music companies can make a lot of money is by selling albums.

Once the album in reality does not sell well, even if there is a good reception, but it is not popular, the music company will lose a lot of money.

Therefore, Liang Xiaoyue did not agree with Lin Ming's suggestion out of this consideration.

This is a matter of course, Lin Ming did not argue with Liang Xiaoyue, but turned his head and asked Hou Wenhui, "Mr. Hou, what is your opinion?" ”

"Let me think about it." Hou Wenhui is not sure, his business acumen is much more powerful than Liang Xiaoyue, Liang Xiaoyue originally considered the quality of the music itself to let Lin Ming become a shareholder, but Hou Wenhui agreed to his request from Lin Ming's genius level.

In a sense, Zhao Bin and Hou Wenhui are the same kind of people, and their consideration of doing things will be more comprehensive than Liang Xiaoyue. After hearing Lin Ming's proposal, he did not refuse at the first time, but analyzed the gains and losses in all aspects.

In Hou Wenhui's view, there are pros and cons to this matter. Needless to say, once the applause is not popular, the company's finances will instantly fall to the bottom.

Hou Wenhui is in charge of the finances of the entire company, and he still has a good understanding of the company's current operating conditions. The company's seventy or eighty employees have to pay a salary of nearly 100,000 yuan a month, and they also have to maintain the company's various expenses and necessary expenses for artists, with a total monthly expenditure of nearly 200,000 yuan. This is still because the minimum wage standard in Yuncheng in 02 was only 325 yuan, otherwise if the wage standard is raised, these necessary expenditures will have to be increased. The treatment of Taomu Company is good, maintaining an average of about 500-800, while there are more than 2,000 supervisors from all walks of life, like Peng Chen, who kept him in this company with a high salary of 3,000 yuan, and the monthly expenses were quite large.

If all the working capital that the company can use is invested in advertising, if it is not done well, it may not even be able to pay employees' salaries. So Hou Wenhui felt that this proposal was quite a risky act.

But.

Once this thing is successful, according to Lin Ming, five albums have been successfully created and all of them have sold the scale of platinum records, what is the concept? You can directly push the market value of the entire company to 100 million.

The price of a record in 02 ranged from more than 10 yuan to 100 yuan, and the album "Ye Huimei" released by Chou Dong in 03 was 18 yuan for the genuine tape, and the CD was around 30 yuan, and the standard for platinum records was to sell one million albums. It seems difficult to achieve, but in fact, except for the first one, almost every album of Jay Chou is more than one million, such as "Ye Huimei", which sold more than 3 million copies that year, and was the best-selling in Asia. Removing the fraction, only counting three million records, even if the price of selling the tape, throwing out the distributor and the cost, you can make at least more than 30 million net profits. If all five records are platinum......

Hou Wenhui can't imagine that the company's best-selling album today is Zhang Ziqi's last album, because there is a high-quality and an upper-medium song, which sold more than 200,000 sales, bringing more than 2 million yuan of profits to the company, which can be compared with platinum records, which is far from a high distance.

At the thought that the company could release five platinum records, Hou Wenhui was a little difficult to breathe. This is the charm of business, one moment you may be in heaven, the next moment you can go to hell, the difference is really only a thought.

After half a ring, Hou Wenhui said: "Lin Ming's proposal, I don't know what to say, once it fails, it will have a great impact on the company." But once successful, this rich reward is also difficult for me to give up. Lin Ming, I'll give you a chance to convince me, as long as I can get me to agree, I have a way to persuade Mr. Zhao to agree. ”

"Old Hou." Liang Xiaoyue was surprised: "What are you thinking, this is not a joke." Take all the company's working capital to do advertising operations, have you thought about what the end of the operation will be? The salary of the whole company may not be paid, and if the capital chain is broken, it will go bankrupt. ”

"I know very well." Hou Wenhui said: "As the decision-maker of the company, it is because of this that the three of us are sitting here to discuss this matter. You only think about failure, but you don't think about what success will push our company to. ”

The two had a fierce quarrel, and the four members of the new era below and Zhang Ziqi all closed their mouths and did not dare to interject, this was already a high-level decision of the company, and they should not have come to listen because they were not qualified to speak.

Only Lin Ming smiled, he owned %12 of the shares of Taomu Company, and he was completely able to participate in this kind of decision-making, and after a while, the argument between the two stopped. As if realizing that it was a bit of a gaffe to do this in front of the employees, Hou Wenhui said: "If you guys are fine, go back first." ”

"Mr. Hou, Mr. Liang, Mr. Zhao, then let's go back first." The five people who were already restless hurriedly walked out of the door and left, if they continued to sit, the five people would have to worry about one bad thing to harm the pond fish.

After they left, Hou Wenhui said: "I still stick to my principles, if Lin Ming convinces me, I will agree to his plan." ”

Liang Xiaoyue was made out of temper, turned his head and glared at Lin Ming, and said, "It's all your ghost, isn't it good to develop in peace and stability?" If you have to make a big one at once, why invest all the company's funds and leave two-thirds or even half of it for crisis prevention? You must know that once the company's funds are only less than one-third of what it is today, in case the company has no market revenue, no commercial performances and no advertising in the last few months, the monthly salary paid to employees alone can drag the company down, not to mention other crises. Now the company has only more than 2 million yuan in its accounts, and if it wants the company to operate normally, it must leave at least 1 million to deal with. ”

Lin Ming smiled and waved his hand, "Anla, An, Teacher Liang, don't get excited." To be honest, I still think that two or three million dollars in advertising is too little. If I really want to get it, I want to get tens of millions of ads to invest in. ”

In this era, low prices and low wages are also beneficial, advertising costs are low, and the last newspaper to get a missing person notice is only a few hundred yuan. Two or three million is enough to do a national advertisement, but Lin Ming is still too little. In the final analysis, he has been nurtured by the advertising era of later generations, and he knows very well how useful advertising is.

Not to mention anything else, popular variety shows such as Future Running Man, Singer, Where is Dad, etc., will cost hundreds of millions of yuan for a naming fee alone, and if the advertising investment is not tens of millions, they are embarrassed to say that they advertised on the TV station.

Hearing Lin Ming's words, Hou Wenhui and Liang Xiaoyue were speechless.

Lin Ming smiled: "In this way, let's make a bet." The company took out half of the existing working capital to promote the album "My Sky" for the new era, and publicized it in major music programs, TV stations and radio stations across the country. If I don't get my money back, I will quit the company unconditionally and all the shares will be returned. And now the song copyrights of all the songs I write are all unconditionally free of charge by the company. If the sales of "My Sky" return to its original cost and the profit exceeds the advertising cost, all the revenue, plus the company's remaining working capital, will be used for the promotion of the next five albums. What do you guys think? ”

"Not how." Liang Xiaoyue shook his head: "The quality of "My Sky" is obvious to all, coupled with the popularity tonight, it is not a big problem for sales to exceed 300,000 copies this year. Your bet makes no sense at all. ”

"I didn't say this year, one month, one month. If not, do as I said. ”

Liang Xiaoyue and Hou Wenhui looked at each other.

One month?

A small band with no name that sells advertising for double the profit?

Impossible!

You must know that the existing working capital of Taomu Company is about 2.8 million, and half of it is invested in advertising, which is 140W. As a small and unknown band, without the accumulation of fans, the record price will not be too high. At most, it's only about twenty dollars. The tape is lower, and it looks like ten dollars or so.

If you want to sell double the advertising investment, that is, 280W, the album "My Sky" must sell at least about 150,000 sales, which still does not throw out the cost of dealers and other expenses. If you count these, at least 200,000 records or more can meet the requirements.

It's a month, not a year. It's June now, and if it reaches this level in the next six months. Liang Xiaoyue and Hou Wenhui are both confident, but when they reach it in a month, it is a little whimsical in their eyes.

was silent for a while, probably thinking that it was a little unkind for Lin Ming to push himself into a dead end like this, Hou Wenhui broke the silence and said: "Just return the shares and withdraw from the company, Lin Ming, your talent is obvious to all, and the live effect brought by today's three songs speaks for itself." If the company leaves you, it will be difficult to go further. What you said about spending half of the company's advertising investment for "My Sky" is still a little bit more. Quarter... Oh no, how about a third. After all, the quality of the album "My Sky" is very good, exceeding 300,000 or even 400,000 in the second half of the year, and Mr. Liang and I both think that it is not a big problem. ”

"But a month." Hou Wenhui shook his head and said disoptimisticly: "It's still too reluctant." ”

"Since you all don't think it's a big problem, why don't you give yourself a little more confidence?" Lin Ming said calmly: "I still stick to what I just thought, success actually depends on whether you grasp the opportunity, either don't play, or just play a big one." What's more, even if you don't make a big profit, you definitely won't lose it, you say. ”

The cost of making a music album is not large, and the biggest cost is the cost of buying songs, but Lin Ming has all the expenses, and there is no expenditure in this regard, and the only thing left is recording. According to the predictions of Liang Xiaoyue and Hou Wenhui, if three or four hundred thousand records are sold in the second half of the year, the profit will be about three or four million. No matter how you calculate it, you won't lose, but in their opinion, since it is a profitable business, why bother to post more than one million? If it doesn't work, the profit will change from three or four million to one or two million, and the gains outweigh the losses. However, it was precisely because the creator of the album was Lin Ming that they considered whether to agree to his conditions.

Otherwise, the two of them wouldn't have thought about these things at all.

After a while, Hou Wenhui suddenly clapped his head and said: "To do business is to starve the timid to death and support the bold." I listened to Lin Ming. Anyway, more than one million, the company can afford to lose. I agree to this plan, I will call Mr. Zhao tomorrow and explain in detail, one or two million business, Mr. Zhao still doesn't care. ”

Hearing his words, Liang Xiaoyue shook his head helplessly: "You guys are really, whatever you want." I'm an art guy anyway, and without your business acumen, as long as you think it's feasible, then I have nothing to say. ”

At the end of the meeting, the three of them decided that starting tomorrow, they would take out half of the company's working capital and smash it into major TV stations and music radio stations to officially build momentum for "My Sky". In Lin Ming's view, the advertising cost in 02 can only be described as too cheap to say. For example, CCTV's prime-time advertising cost from 7 p.m. to 9 p.m. is only 2,300 yuan a second, what is this concept? A ten-second advertisement on CCTV costs 23,000 yuan, but one or two million in a year. In later generations, the advertising cost of this time period was 30,000 or 40,000 yuan a second, and tens of millions of yuan a year. It's simply the price of cabbage.

But the above example is CCTV, which ranks first in the country in advertising costs. Local stations such as Shonan TV, smashed 500,000 yuan into it in 02, Uncle Ou is absolutely happy to crown your various names and trademarks on major hit dramas and variety shows, although the time may not be too long, but it still belongs to the price of cabbage.

Like the super girl who will become popular in the country in the future, 400 million people watched the finals, and in 2005, Mengniu yogurt was named and sponsored, how much did it cost? 14 million, this is the price in three years, if this happened in 02, at most seven or eight million.

But what if it happened in 2018? I'm sorry, I don't have 140 million, don't even think about it.

That's the difference in this era, and the results are different. Who would have thought that the profit that 14 million yuan could bring to Mengniu would exceed 1 billion? Just as you would never have imagined a talent show in '02, it would be a fact that it could reach the point where 400 million people watched it.

So that's why Lin Ming insists on advertising investment.

Because it's cheap.

The cost of promoting the albums of the New Era Band on major music radio and TV music programs across the country ranges from a few hundred yuan to several thousand yuan.