1 June 2002.

For the people of Cloud City, this is destined to be an extraordinary day.

It may be that the sun has been shining for several days, and it has rained heavily in the morning, and the wet raindrops continue to hit the bluestone slabs in the old neighborhood of Yuncheng, converging into a small river and flowing to the drainage pipe under the eaves.

Today is Children's Day, and there seems to be no change in the lives of ordinary people, except for the lights of elementary schools and kindergartens in the city.

Until many people get up early to buy a newspaper and read it on the bus or on the way to work.

"The graduation party of Yuncheng No. 4 Middle School shocked a talented teenager, and sang and cried thousands of people with three inspirational golden songs in a row." The headline of this headline immediately aroused the interest of countless people.

In fact, it is not an inspirational song at all, but everyone understands the virtue of the media's title.

"This is FM99.8 Cloud City Music Radio, and I am the host Xiaole."

"I'm the host Chengzi."

"Chengzi, have you heard? No. 4 Middle School held a graduation party last night. ”

"Isn't the graduation party of No. 4 Middle School held every year? What's so strange about that. ”

"But do you know that there is a student in No. 4 Middle School who wrote a lot of inspirational songs and sang them at yesterday's graduation party, and it is said that he was so inspirational that he sang and cried thousands of students in the audience."

"It's really fake, what kind of song is it, I want to hear it too."

"You are lucky, when I went to work today, I went to the video store to buy one of their albums, dangdangdang, it is this album called "My Sky", which is released to all the drivers and friends who are on the morning shift, and I wish everyone a new day full of vitality for their dreams."

Countless private cars and taxis have lifted my sky.

This is last night Hou Wenhui contacted the person in charge of the local music radio stations in Yuncheng overnight, spent double the price on weekdays, and temporarily inserted it in the morning.

This money is definitely not unjustly spent, because in 02, the number of private cars in Yuncheng reached 120,000, plus motorcycles, the number of motor vehicles exceeded 300,000, compared with the total population of 1.8 million, a ratio of 1 to 6. Although it cannot be compared with the ratio of more than 7 million people and 3 million motor vehicles in later generations, close to 2 to 1. But in those days, almost all private cars would listen to the car radio. Because most private cars don't have on-board displays at all, and even many imported luxury cars don't. Unlike later generations, few people listen to radio stations anymore. However, with the radio publicity, their singing will soon be heard on the motorcycle.

If people born in the 80s or early 90s still have an impression, they will remember that in the early 2000s, the streets and alleys were almost everywhere with motorcycles. And many of these motorcycles will bring a big stereo, while driving at a gallop, while playing some energetic music to maintain their cool style.

In addition to students, these people will also be the main force of record buyers.

At the same time, when a new record comes out, the engraving manufacturer will contact the distributors below and ask them to come to the factory to pick up the goods. Hou Wenhui gave a portion of the profits to manufacturers and distributors, allowing them to use the stereo to play the songs in the album everywhere in his home video store, so as to attract listeners to buy them.

These were all very effective marketing strategies of that era.

In addition to the local area of Yuncheng, Hou Wenhui is also looking for someone to contact the major music radio stations across the country, and they have found a special publicity company to publicize and distribute it, and soon "My Sky" will be promoted to all parts of the country.

In particular, after Nanfang Daily and Nanfang Times Weekly published this incident, it caused quite a stir in the southern region.

Don't talk about whether the song is good or not.

Just looking at the news described in the newspaper about a fifteen-year-old genius boy writing inspirational songs that moved thousands of people to tears, it is enough to make people very interested. As a result, in other cities in the south, many people saw the news and immediately ran to the nearby video store to buy the album.

However, it is a pity that the strength of Taomu Company is limited after all, and it is still a little reluctant to cover the whole country like those top old media companies. Even in the southern region, the base camp of Taomu can only be supplied by dealers in the nearby two provinces, and other provinces are still not enough. This is also the reason why Taomu Company has fallen into a bottleneck of development, the first is that the relationship network is not fully developed, the second is that the reputation cannot be beaten, and the third is that its own strength is not good. If it is a top veteran like Hanyu, if nothing else, the terrifying distribution network alone may even cover all provinces in the country in just a few days.

It is precisely because of the weak strength of the peach wood company that it is easy to breed piracy. After buying genuine records in Shonan, many pirates immediately went to other provinces for pirated printing, and sold them locally at low prices, which had a great impact on the genuine version. Because piracy is rampant, it is quite difficult for small record companies to develop.

In this era, except for those old large media companies, there are really no small companies that can withstand the baptism of piracy. Even if a high-quality record is released, it will soon be sold dismally under the impact of piracy, and eventually fall into bankruptcy.

However, after all, the peach wood company has also undergone this test, and it also has some countermeasures of its own. Through some connections of Zhao Bin, the company's major shareholder, they contacted Huaxia Entertainment.

Huaxia Entertainment, like Han Entertainment, is also a veteran top media company, and its status in China is similar to that of Han Entertainment, and the vice president of China Entertainment is always Zhao Bin's own uncle, who has a layer of kinship. In this way, although a part of the profits will be shared, if a company wants to grow, it can't just think about making money and sharing benefits, which is also inevitable. Especially a top media company like China Entertainment, it is really not necessarily worth their profits, and it is only because of that kinship that they sell it to Taomu for face. Otherwise, countless people want to spend money to borrow Huayu's distribution network, and Huayu is not willing to give it to them.

With the help of China Entertainment's network, this album in the new era is slowly spreading to the whole country. But after all, it's a borrowed sales network, and the speed is definitely not as fast as their in-house, so if you want to roll it out, you have to wait for a while. And when the whole company was running, Hou Wenhui was in full swing to engage in propaganda and pave sales roads everywhere.

At seven o'clock in the evening, Lin Ming set up in the studio of Taomu Company, and this press conference he did not go to rent the large exhibition hall of the five-star hotel, but operated in the company. The first is to promote the company's strength, and the second is that the size of the studio is almost enough to do a press conference.

As early as last year, the Taomu Music Festival was successfully held, inviting thirteen well-known domestic bands to carnival for three consecutive days, with five or six thousand on-site viewers every day, and the total number of people exceeded 20,000.

Although compared with the total number of people in the later generations of the Taomu Music Festival, which exceeded more than 100,000 people, this achievement is a little immature. But in 02, as the only two music festival brands in China, this achievement has been quite wonderful. It received a series of positive reviews and received considerable attention at the press conference.

And this time, the level of attention is even grander than last year's music festival.

This is because of the emergence of Lin Ming, which leads to not only the entertainment industry also paying attention to this matter, but also the local education industry and related media in Yuncheng.

The reason for this is that Han Han has caused a considerable shock in the education sector in the past two years because of an article "Wearing a Cotton Jacket and Taking a Bath" and a "Triple Gate" after taking a leave of absence, which has caused a huge social impact. As a result, the discussion between generalist education and professional education has since become a controversial topic in the education industry.

Should our country's education cultivate all-rounders, or specialize in one subject?

Last year, CCTV invited a university professor and a researcher from the Academy of Social Sciences to the program to have a live dialogue with Han Han. There was also a three-good student Huang Siwei who compared with Han Han, and the two sides had a heated discussion.

The whole video is very interesting, and as for the content of the video, I won't go into details.

However, everyone actually knows the ending, as a negative textbook that high school students didn't like to study at that time, Han Han was criticized for being incomplete and scarred. But even so, the phenomenon of cold and heat in Han has not diminished in the past two years.

In the final analysis, it is because of the emergence of Han Han that such a social phenomenon has caused people to think. Every human being is a thinking individual, and these individuals will also make choices and inquire. Is the education of our country stifling the individuality of children, or is it for the sake of children's future?

What's the point of it?

So yesterday.

Many reporters began to inquire about Lin Ming's life and learned that his junior high school grades were acceptable, and he was very hopeful of being admitted to Yuncheng No. 1 Middle School, but in the high school entrance examination Waterloo, the results of two subjects were not entered, resulting in him having to go to Yuncheng No. 4 Middle School, which was not ranked in the top ten in the entire Cloud City. However, the learning atmosphere of Yuncheng No. 4 Middle School is well-known and okay, although it is not as good as the top ten provincial keys, but it is still quite famous among the municipal keys. However, after Lin Ming went to the fourth middle school, his grades fell all the way down, and he couldn't say that he was at the end of the crane, but among the more than seventy students in the class, he could only hover around forty or fifty. This grade in the ordinary class of the fourth middle school means that you can only go to a poor college at most.

Everyone can come to a conclusion that Lin Ming's academic performance is very poor.

It was precisely because of Lin Ming's poor academic performance that he wrote some inspirational songs, which moved thousands of people to tears. It caused considerable waves in the southern education industry after the education industry reporters who followed Vice Mayor Wang and Deputy Director Huang all the way to the newspaper and the live broadcast video of the educational television station was made public.

It is also because of such a phenomenon of social heat in this era that when Lin Ming appeared and knew that his grades were poor, more news media about the education industry smelled the signs for the first time.

Could it be that the second Han Han was born?

As a result, at least half of the media reporters at the on-site press conference are media professionals in the education industry. Among them, Yuncheng Education Television Station, Yuncheng Education Evening News, Yuncheng Education Press, etc., have gone to Taomu Company to participate in the on-site press conference of a music festival.

After the scene was arranged by the staff, when Lin Ming arrived at the scene, he was taken aback by many media. There are nine entertainment reporters and eight education reporters, and none of them are small media, and the worst is the education evening newspaper covering Yuncheng.

Others, such as Educational Television, Education Evening News, Yuncheng Education Press, Xiangnan TV Entertainment Channel, etc., are all provincial-level news media.

As for Shonan TV, Nanfang Daily, and Nanfang Times Weekly, they are large-scale public media nationwide.

It is no exaggeration to say that through the reports of these 17 media outlets, not to mention the household names of the whole country, at least in the province of Shonan, and even in the entire southern region, it will have a great influence.

The reason why Han Han became a social phenomenon back then was because of such media hype.

And Lin Ming today also has to face what Han Han faced last year.