Chapter 32: 20 Million Acquisition (Collect!) )

Under the premise of the global economic recession, many multinational companies attach great importance to the Chinese market, no other reason than the large number of people and the huge consumer market.

But even the Chinese market, which could make money with its eyes closed a few years ago, is not doing well now.

In the case of Estee Lauder, high-end products compete with Dior, CK, and Chanel, and Lancôme, L'Oreal, and SK at the same level, and then there are domestic brands such as Laneige and innisfree to catch up. Even Huaguo's Herborist, Nature Hall and other products are constantly encroaching on the market.

At present, the homogenization of cosmetics and skin care products is serious, and there is no substantial improvement in product technology except for various gimmicks. Although Estee Lauder has launched more products in 2017, it still can't stop the decline in market share.

Bringing the microbial cleaning mud to the headquarters was Huizhi Liu, product manager for Estée Lauder's Jiangcheng division.

The popularity of microbial cleaning mud in the upper market of Jiangcheng attracted Liu Huizhi's attention, and she spent 20,000 yuan to get a green sketch from a friend who had been used several times.

Liu Huizhi tried it a few times, and there was really something magical happening. She is Chinese New Year's Eve this year, her skin is very oily and her pores are large, and she usually needs a thick cushion BB base to cover up and then apply makeup. Although this can cover up skin blemishes, no matter how expensive cosmetics are, it is not good for the skin. This time it was different, after using the microbial cleansing mud three times, my face was refreshed every day, and my pores were smaller, and my skin was so delicate that I was intoxicated.

Liu Huizhi was surprised by the efficacy of the not well-known microbial cleaning mud, she was very familiar with the types of products in her home, and absolutely no product could catch up with the microbial cleaning mud.

"Mr. Pete, this is a new product I found on the market, microbial cleansing mud, which has a repair and improvement effect on human facial skin, it is very good, I feel that my skin is several years younger when I use it! Now that there are 5,000 yuan and 200 milliliters on the market, we need to figure out what's in this product. If this technology can be mastered, Estée Lauder's products will dominate the skincare market. ”

Liu Huizhi was able to become a product manager in the first-tier city of Jiangcheng at the age of 30 because of her unique understanding of market products.

Pete, the CEO of the branch, attached great importance to this matter and immediately sent the product to the R&D center for research.

In the afternoon, the analysis report of the R&D center came out.

Most of the things in the microbial cleansing mud have been figured out, but two things are still mysteries, one is the oleobacterium and the other is the chemicals in the turquoise extract.

"There were bacteria in there, but we didn't know what they were, and there were chemicals that we'd never seen before." Researchers report.

"Is there a way to grow that kind of microorganism?" Pete had just seen the pink skin on Liu Huizhi's face, and he had already believed her words 100%.

"We tried, and even if the medium was configured according to the substance and concentration we analyzed, the microbes would die after half an hour."

"What is the reason?"

"I don't know, I don't think there's that unknown compound."

The researcher reported: "Just now we also checked some information, microbial cleaning mud is a new product, now it is only used in a small range of Jiangcheng high society, cosmetics stores, counters, online stores are not sold, but the product has registered a trademark and applied for a patent." ”

Liu Huizhi was a little anxious, thinking that she would be able to imitate them after getting the sample, and she used the Estee Lauder brand to launch these products on the market before Bluestar Company became bigger, but now it seems impossible.

Pete understands Liu Huizhi's mood very well, in today's cosmetics competition is day-to-day and product homogenization is serious, Estee Lauder must have a boastful product to save the decline.

After reporting to the head office, he said to Liu Huizhi: "The head office asked us to evaluate the potential of the product, and if necessary, we could talk to Bluestar to acquire the product and technology." Blue Star has just been established, it is a small company, the financial situation should not be strong, now the competition is very large, they are not sure to be stronger, if I can give a considerable amount they should be willing. Let's hold a high-level meeting first, and let's discuss it. ”

What Pete didn't expect was that the women in the high-rise had basically heard of microbial cleaning mud, after all, they were all in Jiangcheng, and many novel and applicable things were easy to be known to everyone.

A senior executive said: "I know this Blue Star company, he was founded by a former employee of the Institute of Microelectronics of Jiangcheng University, just a few weeks after its establishment, and their products have not yet been officially put on the counter, and now they are the kind of goods that are brought by word of mouth." The ex-factory price is 5,000 a bottle, but the market price has risen to 15,000, which is quite tight, and I didn't get the goods after making an appointment for a week. ”

This strengthened Pitt's determination to acquire technology, "Manager Liu, I will hand over the negotiation right to you, the authorized amount is 2 million RMB, I hope you can reach an agreement with the boss of Bluestar Daily Chemical." ”

Liu Huizhi was full of confidence, "Don't worry, Pete, I will definitely complete the task." ”

Two million is definitely an astronomical amount for a young man who has just started a business, and Liu Huizhi believes that the boss of Blue Star will not refuse.

Since there was no specific address of Bluestar, Liu Huizhi found the Institute of Microelectronics of Jiangcheng University according to the information provided by her colleagues.

A big beauty suddenly appeared in the research institute where most of the men came to find Chen Nuo, which made everyone gossip.

Su Qiao, as the head of the department, had a very bad face, "You are Chen Nuo's girlfriend, right?" I'm sorry he's been fired from the company. ”

Su Qiao deliberately said that Chen Nuo's resignation was dismissed by the company, and the difference between words and intentions was sinister.

Liu Huizhi didn't mind, but asked apologetically: "Hello Mr. Su, I am the marketing manager of Estee Lauder Jiangcheng, I have something important to find Mr. Chen, I hope you can tell me his phone number or his company address." ”

The employees were curious, what did the marketing manager of Estee Lauder do when he came to find an engineering man, and what was Chen Nuo's company address?

Then Su Qiao thought of what Chen Nuo was doing with micro-business cosmetics, and he was always infringing on people's rights.

He laughed, "Did Chen Nuo get the cosmetics to counterfeit your brand?" He doesn't have any company address, most of them are pretending to be you! This man's character is quite poor, and he used to be a cheater when he worked in our place, so the institute fired him. Don't worry, I'll give you the phone, you are a big company, you should reasonably protect your rights and interests, these people should sue him to death. ”

Su Qiao happily told Chen Nuo's phone number and address, "His house is rented, you have to hurry up and don't let him run away." ”

Su Qiao's words made Liu Huizhi stunned, where are you and where are you, is the boss of Lanxing Daily Chemical a master who is not easy to deal with?

But if you want to get to Chen Nuo's address, you have to hurry up!