Chapter 254: The Down-and-Out Old Car Company (Seven More Requests)
There are doubts in the market, and Chen Nuo certainly knows that Bluestar has become a demolition nouveau riche in the hearts of the public, and he has gone around to seek an appointment with a large amount of cash.
The failure of the two negotiations has turned Bluestar into a clown that everyone in the automotive industry is laughing at.
The automotive industry has always had an innate advantage over other industries, and this advantage comes from price and technology.
A certain auto industry tycoon once said that how much a mobile phone sells for is 7810000 yuan. How much is a car, and those who can have a little face start at 200,000.
Therefore, if Bluestar wants to enter the automobile industry, it is disliked by all car companies, in addition to disliking the release, it is also worried that its market will be robbed by outsiders.
Dai Yanfei seems to be intent on opposing Chen Nuo.
In the past few days, I have read news to Chen Nuo every day when I have nothing to do, and it is all negative news.
For a while, a boss in the automobile industry was criticizing the recklessness of the Blue Star Company, and for a while, a big V was ridiculing the Blue Star Company as a clown, and so on.
Chen Nuo was not angry, but drank tea and listened to it as a connotative joke.
A week later, Dai Yanfei also felt more sorry for Chen Nuo and stopped reading the news. Chen Nuo was not used to it, so let Dai Yanfei continue to read, which made Dai Yanfei angry.
After the negotiation between Liu Jiangfeng and BYD failed, the entire senior management of Bluestar Company fell into a deathly silence, and the reality slapped Chen Nuo in the face, and everyone did not dare to make a sound, afraid that Chen Nuo would take his anger on himself.
Chen Nuo is the same as if he had nothing to do, he should go to work, and he should go to the laboratory.
Then one day, he suddenly asked Dai Yanfei and Jiang Li to go to the mountain city with him.
Dai Yanfei has followed Chen Nuo since the first day the company opened, and she was not very taboo when talking to Chen Nuo, and asked, "Are you in a bad mood and go to Shancheng to relax?" ”
Chen Nuo put down the tablet in his hand and said, "No, we are going to negotiate, I have already informed Liu Jiangfeng, everyone will gather in the mountain city." ”
Dai Yanfei saw the information provided by Xiaoyou on the tablet - Lifan sought bankruptcy because of poor management.
……
YIN MINGSHAN (NO REAL NAME, HE SAT IN THE RIGHT SEAT), DROPPED OUT OF SCHOOL, WORKED AS A BOOKSELLER, AND BECAUSE OF ZIBEN'S BENIST TENDENCY, HE WORKED ON THE FARM FOR 20 YEARS, AND WASTED 20 YEARS OF TIME.
At the age of forty-one, he went to sea and started from scratch to create a brilliant Lifan Group.
In the nineties of the last century, as well as in previous years of this world.
People can't afford to buy a car, so the most convenient way to get around is by motorcycle.
At that time, the production of motorcycles was also a high-tech industry, but the core technology was in the hands of the Japanese people.
However, the price of motorcycles in the Japanese country was quite expensive, and the price was too expensive for the Chinese people who had just become rich after the reform and opening up.
At this time, Lifan motorcycle was born, and quickly occupied the market with low price and good quality.
At the peak of Lifan Group, one out of every five motorcycles in China belonged to Lifan.
Lifan Group has created a motorcycle brigade belonging to Huaguo, which has made indelible contributions to the development of Huaguo by improving people's transportation.
The turnaround came around 2005.
Automobiles have begun to enter people's field of consumption, and people's demand for motorcycles has greatly decreased.
When most cities banned motorcycles, and when rural users could afford to buy vans that carried more people, motorcycles began to retire from the stage of history.
Lifan Group was affected by the whole situation, and its earnings fell sharply and faced its first business crisis.
At this time, Yin Mingshan judged the situation and adopted a two-handed strategy.
One is to go out and the other is to walk in.
Going out: The decline in demand for motorcycles in the Chinese market is an irreversible problem of the times, so Lifan Group has set its sights on Southeast Asian countries and Africa, where the economy is not developed and there is still a demand for motorcycles.
This strategy also worked quite well, and Lifan quickly occupied the market in Vietnam and other countries, almost driving out Honda and other Japanese motorcycles
Walk in: Now Huaguo's consumer market has changed from motorcycles to automobiles, and consumers have a strong demand for low-priced, high-quality cars. Lifan Group has drastically introduced automobile production lines to increase the research and development and productivity of automobiles.
This trick is not bad, Lifan has several models that have really been killed out of the cruel car market and have achieved certain results.
Yin Mingshan successfully saved Lifan Group, but at this time, the crisis of Lifan Group had been buried.
The motorcycle market will definitely get smaller and smaller, and the automobile market Lifan has been lagging behind in the echelon.
Sure enough, around 2016, Lifan's financial crisis appeared.
The losses for several consecutive years have made the aging Yin Mingshan unsustainable, and his kind of thinking of daring to fight and rush can no longer keep up with the rapidly changing market.
Yin Mingshan is old, and Lifan is also old.
Lifan, who could not support it, sought bankruptcy from the Shancheng city government.
Let Lifan go bankrupt?
What's the deal!
The Shancheng government will not agree, and neither will the people of Shancheng.
In addition to the fact that Lifan is a large taxpayer, the most important thing is that Lifan involves too many employed people, once Lifan collapses, what should be done with so many unemployed people?
Therefore, on the one hand, the Shancheng city government reduced taxes and transfused blood for Lifan, and on the other hand, sought external investment for Lifan.
Now is the era of capital, investors are not stupid, you tell me to invest, I will invest.
Lifan's two key industries, motorcycles and automobiles, are a thing of the past, and in the future, new energy vehicles will dominate the market, and it will be a hot potato. Unprofitable, who wants to take it?
A few years later, the Shancheng government did not have the strength to transfuse blood for such a huge enterprise, and there was no way to agree to Lifan's bankruptcy filing.
But after all, Lifan is Yin Mingshan's hard work and Chongqing's business card, and Yin Mingshan is still making the last effort - seeking to sell Lifan, keep Lifan's genes, and retain employees, which is also a way to do no way.
Xiaoyou has analyzed all the industrial chains of Lifan, mainly motorcycles and automobiles, and Lifan's market value is very low, only 23 billion RMB, which is quite a pitiful market value.
"Lifan has a complete automobile production line, and it is also involved in electric vehicles, so the price is cheap." This is Xiaoyu's suggestion.
23 billion RMB, isn't it like a play in Chen Nuo's eyes?
Since Geely doesn't play with itself, and BYD doesn't play with itself, then you can only buy a company and play by yourself.
Chen Nuo sighed: "It's really sleepy and meets a pillow, a good opportunity, even if you are not afraid, more than 20 billion, Bluestar Company can afford to lose." ”
Chen Nuo is full of pride.
So, Jiang Li and Dai Yanfei began to pack their luggage and go to Jiangcheng City with Chen Nuo.
Liu Jiangfeng and the others have arrived in Jiangcheng City, waiting for the rendezvous with Chen Nuo.
A major event that will change the automotive industry in China is about to happen.