Chapter 368: The Law of Passing on Names
"Cui'er, tell me quickly, how can you do this, publicity?" Master Ye couldn't hold back a little, and only felt that his heart was beating violently. -
If what Cui'er said can really be realized, the selection of imperial merchants who didn't have too many advantages in their own family can fight their way! This made Old Man Ye happier than anything else.
"Actually, I haven't thought through this matter yet, I just have a rough outline, I said it, let's study it together, maybe it will be better." Cui'er groaned for a moment and decided to tell her idea of the future of the tea shop first.
"If you want to become an instant hit in such a big territory as the capital, you can't do business slowly according to our original method of doing business and earning word of mouth. Although this method is safe, it takes too long, and it doesn't have a reputation for a few years. Cui'er spoke, and everyone in the room listened to her with bated breath.
"Although the time for the selection of the imperial merchants has not been decided, it is also a matter of this year, and it will definitely be too late to accumulate word of mouth, so we will win by surprise."
"When the emperor was selected, the common people knew whether they knew it or not, and they felt that whether it was good or not was secondary. The most important thing is that the officials in charge of the selection feel good, and the other is that the dignitaries think it is good, and we want to play the card of high-end users. According to the purpose she wants to achieve, Cuier has subdivided the users who need to be promoted, and she needs to grasp the group of high-end users.
"High-end users refer to the royal family and nobles, medium users, such as ordinary officials and wealthy businessmen, and low-end users are ordinary people. Our tea is good, and they can't afford to sell it to ordinary people, so it is better to directly seize the group of high-end users. ”
"Hmm. It's a good idea to catch these people from the royal family and nobles, and we've thought about it before. But these nobles have their own circles, and although our family is a businessman, although they have accumulated some connections in the officialdom, they are far from being able to speak for the selection of imperial businessmen...... "Ye Qing is the future ruler of the Ye family. The most important thing is to understand the current situation of the Ye family. After listening to what Cui'er said, her heart was moved, but she couldn't help but say the difficulties.
"If the connections accumulated before are not enough, if you add the Dingguo Mansion and the Five Cities Soldiers and Horses, will it be better?" Lian Qingshan, who had been silent, said. Since Master Ye knew the background of the big girl and the little tiger. The two children are getting better and better, and even Qingshan knows in his heart that this is the idea of paving the way for future business.
"If there is Dingguo Gong to help speak, the position of the imperial merchant should be nine out of ten, after all, in the entire capital, except for the imperial merchant and the nine princes. 2 is an old government such as Dingguo Gong and Lu Guogong. Master Ye thought about it and said seriously.
The people in the room nodded one after another, if the status of the nobles and the power in this capital is high, the Dingguo Mansion can be ranked in the top five. If you have the support of Dingguo Gong, the chances of this thing being successful are much greater.
"I heard that the last time the tea emperor was elected by the Qinghe Hu family, this Qinghe Hu family relied on the help of a marquis, if we can support the Duke of Dingguo, this matter will be nine out of ten." Ye Qing nodded when he heard this. I also told the news I knew.
I don't know if it's because of his perennial cold face, Rao is Ye Qing's words are very 'exciting', and he himself is very excited. But the expression on his face remained unchanged at all, as if he was just gossiping about the weather today.
"I'm also a subordinate general of the Dingguo Mansion now, and I went to ask General Wenxiu or General Wude, maybe I can speak in front of the Guogong." Lian Qingshan groaned for a while, and he had to rush ahead of himself in this matter, so he said it without giving up.
"That's it. Let's think about it carefully. Old Man Ye shook his head when he heard this, "General Wenxiu and General Wude." It's an official position for you and a reward, and the love of protecting the big girl and the little tiger safely has already been returned. ”
"If you rush to ask for it, they will be embarrassed. Xu will also annoy Grandpa Guo and make him feel as if we are begging for retribution. Even if you don't think that we are begging for retribution, there is still a lifetime between the two generals and the grandfather of the country, and it is two to say whether it is worth talking or not. It's not easy to do, it's not easy to do! Master Ye frowned and groaned, shaking his head again and again. Asking for favor directly on affection, although it may work, is not a good idea after all.
"I'm not done yet, Daddy, why are you in a hurry." Cui'er looked at them shaking their heads again and again, and her heart was amused, "Who said that you must let the Duke of Tuoding go directly, how can I do such a thing!" ”
"I think so, aren't we 'friends' with Mrs. Wenxiu, I 'communicate' with her on weekdays, and sent her some good tea, she likes it very much. After this 'spring', there will be a lot of wine banquets in the Guogong Mansion and the like, and it just so happens that Mrs. Shizi and Mrs. Wenxiu are the housekeeper's wives, and the tea on the 'flower' banquet will use our family's good tea. Cui'er said carefully, ready to use the reputation of high-end people to make her tea famous.
"I have a lot of confidence in our tea, and anyone who has sung this tea will definitely think that our tea is good. At this time, I asked Mrs. Wen Xiu to take some tea leaves as a gift, and if they liked it, they would naturally ask where they came from, and they would naturally mention us. ”
"If the dignitaries and their ladies and ladies all like our tea, our Ye family's tea will be regarded as famous in the capital. If you can make the Guogong like this tea, and then help our family as a backing is the best, even if it can't be like this, our tea is sent out from the Guogong Mansion, others will naturally know the relationship between our family and the Guogong Mansion, do not look at the monk face to see the Buddha face, as long as they put their minds a little right and not biased, I believe that with the quality of our family's tea, it will definitely be able to win the name of the imperial businessman. ”
Cui'er said so much, the general meaning is that with the power of the 'women' in the back house, the Ye Mansion will be labeled as the Dingguo Mansion, and then when the name is loud, a few tea shops will be opened in Beijing to spread the market. At that time, even if the emperor is not elected, the money invested in the early stage can be recovered from the tea shop, and there will be no loss.
Although this has the feeling of a fox and a fake tiger, it is a good means to make those adults who choose imperial merchants jealous.
"The Lord Dong mentioned by Jin 'Yu' Man, Xu is a member of the Xiao faction, if this is the case, the possibility of the Dingguo Mansion supporting us will be greater." Even Qingshan carefully recalled what Cui'er said about Master Dong. Thinking about it, among the people he came into contact with, the only adult surnamed Dong who could have a relationship with the imperial merchant selection was the one under the Xiao faction.
"This idea seems to be feasible, but when it comes to implementation, we have to discuss what to do in detail!" Master Ye listened to the scene depicted by Cui'er, as well as the partisan struggle that Lian Qingshan said, and his heart was hot. Facing the glittering imperial merchant seat, every step needs to be taken well in order to get what you want safely.
"Indeed, when will we go to ask Mrs. Wenxiu how much profit will be allowed to her, what kind of tea will be used at the banquet and tea banquet, how much tea will not be given out as a gift, and how and where will our teahouse tea shop open, step by step must be calculated to achieve the expected effect." Ye Qing nodded, and carefully recited the things that needed to be done step by step, and everyone found that there were really a lot of things that needed to be prepared for this matter.
"This tea is given out for nothing, one pound per share, one hundred pounds are given away, and a thousand copies are gold, and the price of two silver per pound of tea is a lot of silver." Ye Lu is still young, although he thinks that the affairs of this imperial merchant are 'very' important, but he still feels distressed when he gives so many teas.
"Silly boy, I brought 50,000 taels of silver tickets into Beijing back then, and except for this courtyard, not a single water 'flower' was smashed." Master Ye looked at Ye Lu, who was muttering, and reached out to pat his head angrily.
"Our family has the most what, the most tea! If you smash the tea leaves like this, you can earn the name of the imperial businessman, not to mention a thousand catties of good tea, even ten thousand catties of good tea, and I won't even blink an eye! "What Master Ye said was heroic and dry.
"Good boy, don't listen to Lu'er's nonsense, this imperial merchant is selected once every ten years, if I can't catch up with this time, I don't know if I can see the next time in my lifetime." Master Ye's eyes were bright, and he was determined to participate in the selection of imperial merchants.
Everyone in the room saw Master Ye's determination, and they didn't say anything more at the moment, and brainstormed to list the things that needed to be done one by one. All night, a group of people sat in the house and pondered, and even dinner was eaten directly in the study, so it was necessary to do it properly.
In the next few days, except for Lian Qingshan, who needed to go to the office, the Ye family's masters continued to be busy with this plan. During the day, I went out to 'go out' to prepare for the work, and when I arrived at home in the evening, I would gather together to summarize the progress of the day.
However, after three or five days' work, Master Ye had already sent someone to the nearest Zhengding Tea Garden to bring thousands of catties of fine green leaf tea. Ye Qing found someone to customize the appearance of the gift box designed by Cui'er to put tea leaves, while Ye Bi and Ye Lu carefully inquired about the exchange of shops in various places in the capital to prepare for the opening of tea shops.
Cui'er was not idle, she first sent someone to the backing mountain, and asked the master Fu Qian Shanming to make all the Ming Qian tea leaves in the tea garden into Ming Qian silver buds and send them, and asked the Qian shopkeeper to send a batch of existing 'color' storage tea.
When she was busy, Cui'er also thought about making fruit tea with various "colors" of fruits and "flowers" according to her memories of the past and modern times, and adding some varieties of tea. Because it is the time when the "spring" warm "flowers" bloom, the peach, "pear" and "flower" bloom one after another, which provides a lot of convenience for Cui'er's fruit tea.
Mrs. Wen Xiu already likes the tea made by Cui'er, plus the affection of the big girl Xiaohu and Miss Yueshu, for what Cui'er asked, Mrs. Wen Xiu agreed without much hesitation.
It's just that Mrs. Wenxiu is an upright person, and she refuses to ask for Cui'er's dry shares in vain, and even the tea that Cui'er said for the guests is not willing to ask for it in vain. q--69067+dsuaahhh+25849691-->