This time I went to Juesheng Temple, because I met Jin Yuman, the mood of Cui'er's family was low. At the end of the day, Mrs. Ye took Cui'er to listen to the scriptures, and she listened a little absent-mindedly, and the sun was just setting in the west, and the family went home.

Cui'er's family wants to strive to become a tea emperor businessman, and it can be said that merchants with a little strength have this strong desire. But in fact, the businessmen who can ascend to the position of imperial merchants are only a very small number of them, and it is not an exaggeration to say that they are one out of a hundred.

Why is it so hard? Cui'er is not clear about the selection rules of the imperial merchants, but Master Ye can say one, two, three.

Ten years ago, when Cui'er and her siblings were not very old, Master Ye actually participated in the selection of imperial merchants. At that time, Master Ye had not yet reached the age of not being confused, but he was already the ruler of the Huxi Tea Family at a young age, his heart was higher than the sky, and he was full of spirit.

Under such circumstances, Master Ye took the secret green tea of the Ye family into Beijing, purchased the current mansion of the Ye Mansion with a large amount of money, and actively prepared to participate in the selection of imperial merchants.

Because of the influence of the Ye family in Huxi and the connections of the century-old family, Master Ye successfully got the admission ticket for the selection of the imperial merchants, but it was only an admission ticket. Because although the Ye family has a good reputation in the business community in Huxi, they are not famous in the capital and have no background, and even the silver money that has always made Master Ye proud has not become so rich after arriving in the big place of the capital.

Among the many opponents, the advantage that Mr. Ye had in his hands was that the tea itself was good enough. But it is true that the Ye family has good tea, but the imperial businessmen next to him are famous, backed and silver. Naturally, they have the advantage everywhere and at all times, Ye Lao Rao has the ability to do it, but he finally returned in the final tea fight.

After this battle, Master Ye suddenly found that there is not only money and tea in this world, but also wants to be an imperial businessman. You have to have a big backer in the capital.

In the nearly ten years since then, Master Ye has been actively accumulating his own contacts, especially in the officialdom, and he does not hesitate to throw out a lot of silver.

And after that. There was a matter of Cui'er's abduction, and Master Ye was anxious about the whereabouts of his daughter, and the matter of the selection of the imperial merchants was left behind. It wasn't until Lian Qingshan and Cui'er were honest and honest, saying that the eldest girl and the little tiger were the blood and blood of the general's family, that Master Ye's already gray mind came alive again.

"This is what happened when our family ran for the Imperial Merchant before. At that time, it seemed that he was exploited by the villain, but now that he thinks about it, it is inevitable. Master Ye said with a wry smile. Although he boasted that he had been in the mall for a long time, he really couldn't figure out the twists and turns in this officialdom, and now that I think about it, it is really ridiculous to be high-spirited and indignant at the beginning.

"Daddy, why do you say that?" Although Cui'er understands how to survive in the workplace, she now also understands the way of doing business. But when it comes to officialdom, Cui'er doesn't dare to say that she knows a lot.

When Cui'er asked like this, even Qingshan, Ye Qing, Ye Bi and Ye Lu also looked at Master Ye one after another. Hope to hear the answers.

"Hehe, let's use an analogy." Master Ye stroked his beard, looked at his own sons, daughters and sons-in-law present, all of whom were excellent children, and said with a pleased smile.

"For example, now in our house, when the tea emperor is selected, I represent the government. You are the merchants who participated in the selection. Master Ye stroked his beard and said slowly.

"Qing'er, you represent the situation of our Ye family. Participate in the selection in the name of the future head of the family. "Master Ye always puts the cultivation of children in the first place, and at this time, let Ye Qing represent the Ye family. It is also hoped to reaffirm Ye Qing's status in the family, and enhance his sense of responsibility to the Ye family and his consciousness as the future head of the family.

Master Ye turned his gaze to Ye Bi again, and after thinking for a while, he decided on the identity of his representative, "Bi'er, you represent the famous big tea merchant and big family in the capital, and the last imperial merchant position is yours." ”

"Cui'er, you and Qingshan represent rising stars, and they have several kinds of good teas, but they have been famous for a short time and are not well-known tea merchants in the capital."

"Lu'er, you represent a tea merchant with an extraordinary backstage and the support of princes and nobles."

When Master Ye said this, he classified the most important types of tea merchants among his competitors, namely the most influential and competitive current imperial merchants, those who have good tea and those who have a backstage. The last one is also the one with the largest number of people is the current situation of the Ye family, some of them are not famous, some are not very good, some are not very good, and some are not well-connected.

After Ye finished distributing the crowd of representatives of each other, he looked around at his children, looked at them one by one thoughtfully, and took a sip of the tea bowl in his hand. After Ye finished drinking the tea, seeing that they were still the same expressions just now, he continued, "If it is the scene of the selection of the imperial merchants now, I am the lord who selects the imperial merchants, who do you think I will choose?" ”

This is a game-like role-playing session that Master Ye and his brothers and sisters often do when they are at home. In the past, Master Ye did this in order to cultivate children's business skills and a comprehensive vision of problems.

But later on, I found that when we encounter such and such problems in business, we can always come up with unexpected but effective ways to discuss them together. Because of its effectiveness, the tradition has slowly continued and become a practice for discussing difficult issues.

"Naturally, I was chosen, I am the current imperial businessman, and my reputation is naturally sufficient in the background. And not only have I not made any mistakes in the past ten years, but all the people in the officialdom who are related to me have already been fed by me, how can I be replaced? Ye Bi, who represents the current imperial businessman, took the lead in speaking, he quickly entered his role, and after comparing the characteristics of each person horizontally, he felt that he was the most likely.

"That's not necessarily, if the imperial merchant every ten years is the one from the last time, what else does this imperial merchant have to choose!" Ye Lu was the first to be dissatisfied, "It's not nice to say." The emperor has been replaced for decades, not to mention the imperial businessman. ”

"Lu'er, be cautious!" Master Ye looked around cautiously, because he had to discuss major business matters, and there were no outsiders in the room except for a few people from his own family. And there are henchmen guarding outside the study. Seeing that he didn't hear any unusual noise, Master Ye breathed a sigh of relief.

"Dad, I'm telling the truth!" Ye Lu stuck out his tongue playfully, and then said with a straight face, "This imperial merchant is on the throne, relying on the big backer behind him." The change of power in the DPRK and China was enough to affect the selection of the imperial merchants. For example, second brother, if the backer on the side of you falls last time, who will give you face this time, and then choose you as the emperor's businessman! ”

"I'm different, I have the support of the most powerful people now. Therefore, those who choose the imperial merchants as officials, if they want to curry favor with these powerful people, they will definitely choose me as the imperial merchants. When Ye Lu said this, he felt quite proud, and grinned, feeling that the shining position of the imperial merchant was within reach.

Seeing that the second son and the younger son had finished speaking, the eldest son and his precious daughter were still pondering. His eyes flickered, as if he was thinking quickly.

Master Ye sighed, he was even ready to be selected again. It took nearly ten years and tens of thousands of taels of silver to buy back this lesson, hoping that the children would be able to understand it.

The room fell silent for a moment because no one spoke. The candle burned on the candlestick, the flame jumped, and a spark burst out with a snap.

"As a new tea merchant who only has tea. It is not necessarily that there is no chance of winning. Cui'er thought for a long time, and then said slowly. As soon as these words came out. Everyone in the room gathered Realization on Cui'er's face, waiting for her to say what she said.

"This royal merchant selection. What you see is nothing more than tea, reputation and backstage, as long as the tea is good, so that a way can spread quickly, this reputation will be there. If you have a good reputation, you can take the opportunity to meet high-ranking officials and nobles, and it is not necessary to find a backer. Cui'er said what she thought in her heart.

"What is the way to spread fame quickly?" Master Ye immediately grasped the key point of the problem.

"Propaganda!" Cui'er said categorically. And Cui'er's proposal mainly comes from modern marketing ideas.

"It is said that the aroma of wine is not afraid of deep alleys, which is not unreasonable. If it is in a small town, you can hear a shout from the east end of the town to the west of the town, and the smell of wine can naturally spread, as long as someone smells the wine, they will naturally be able to find a place to sell wine and buy wine. ”

"But what if it's a big city? For example, in a place as big as the capital, a person usually only walks around, even if someone can walk to a place with the smell of wine, how many people can there be? Another example is the provinces and counties? Relying on the aroma of wine alone will definitely not bring more customers, and publicity is necessary! ”

"Propaganda is to let people who didn't know that there was our tea know about this tea, and let people who didn't know it was delicious to taste it. After letting more people know, even if it is word of mouth, the scope of transmission will be wider. ”

Cui'er said, and for a while, everyone who listened to it was holding their breath, stunned to imagine the fame and benefits that their tea name would bring after it spread. The reputation is naturally good, and the Ye family is very confident in their tea.

The benefits are also obvious, not to mention the side, in the business of saying that the sales of tea will definitely be broadened, and the more people buy tea, the more they will make more money. There is also the upcoming selection of the tea royal merchants, if you have a thunderous reputation, the chance of being selected as an imperial merchant will be greater soon!

"Cui'er, tell me quickly, how can you do this, publicity?" Master Ye couldn't hold back a little, and only felt that his heart was beating violently. If what Cui'er said can really be realized, the selection of imperial merchants who didn't have too many advantages in their own family can fight their way! (To be continued)

ps: I'm sorry, I'm sorry~ I vowed to work overtime again today, and I didn't go home until a little more than 10 o'clock, so I updated it~

Recently, the department where the oath is located has been adjusted, from one group to another, and one person has to do the work on both sides~ It's really busy~ If the update is not timely one day, you can go to see the text of the oath that has ended~ Recommend the farmer's auspiciousness, but also a warm farming text~