Chapter 2 Intellectual Property Rights and Brand Awareness

Feng Shi hurriedly shook his head and said, "This is not true!" After getting along these days, she has somewhat figured out Lin Daiyu's temper, this beauty who is smiling and amiable on the surface is not easy to fool.

"What's going on?" Lin Daiyu's face sank and asked coldly.

"That's right!" Feng Shi hurriedly said, "The style of the dress, because it has never been done, so the first one, it was not satisfactory, so it was not sent, the day before yesterday it was made from scratch, and I originally planned to send it to the girl in the evening, but the result was ......"

"What happened?" Lin Daiyu asked.

"The result...... Zhou Yuanwai's daughter came to the embroidery workshop the day before yesterday to customize a batch of work, and saw the finished products of those clothes, and she liked it so much that she insisted on buying it. Feng Shi smiled bitterly, "Three clothes, I asked for twenty taels of silver, and she didn't even tell the price, so she took them all." ”

"Twenty taels?" Zijuan and Snow Goose both gasped, where did the ordinary three clothes cost twenty taels of silver, this ...... Mrs. Feng is simply cutting people.

But when Lin Daiyu heard this, her face sank, and she said coldly: "Twenty taels of silver, you actually sold my clothes style?" ”

"This ......" Feng couldn't help but be stunned, and said secretly in his heart, "Those three pieces of clothes, the cost is only three taels of silver, and now I buy twenty taels, isn't it enough?" ”

"You can't sell two hundred taels of silver!" Lin Daiyu sneered.

"Girl, why is that?" Feng asked puzzled.

"Mrs. Feng, I originally thought you were a smart person, but now it seems that you are not very good?" Lin Daiyu turned around and smiled lightly, hoping that Miss Zhou just looked at the novelty of the clothes, otherwise, she would really lose a lot.

Feng thought hard about it, and said weakly for a long time: "The little woman still doesn't understand. ”

"What did the outside family do that week?" Lin Daiyu sighed, it seems that people in this world still have the concept of exclusive copyright, and they have to teach Feng a good lesson.

"It's a silk shop!" Suddenly, Feng Shi seemed to think of something, and immediately jumped up and shouted, "Girl, I understand what you mean, you mean, Miss Zhou bought this dress to go back and make a look?" ”

"Looks like you're not stupid yet!" Lin Daiyu said with a faint wry smile, it seems that she has to promote brand awareness in this world.

"So what now?" Feng Shi looked at Lin Daiyu blankly, and now, she couldn't be convinced. But in fact, it's no wonder that she, after all, although she is smart, after all, due to the limitations of history, where is Lin Daiyu's predecessor well-informed?

"Promote brand awareness and protect intellectual property." Lin Daiyu sneered, she has always been a stingy person, and it is definitely not easy to get a piece of the pie from her.

"Brand awareness? Intellectual property? In an instant, Feng Shi was confused by these two new words.

"Yes, for example, the style of the clothes was invented by me, then I own the intellectual property rights of those clothes, and I will authorize the right to mass produce the clothes to the Lin Embroidery Workshop, you can officially produce and sell them, but in the same way, you also have to give me a part of the benefits, which is intellectual property rights. If other merchants want to use it, they have to ask me for authorization, and if I don't agree to authorize, he will produce and sell it himself, which is an infringement of my rights, which is plagiarism, and I have to bear legal responsibility. Lin Daiyu said that the rise of legal responsibility couldn't help but blurt out.

Feng Shi didn't seem to understand, but Zijuan and Snow Goose were completely confused, what is this? Why is it that now that girls speak, they are becoming more and more incomprehensible?

"So what is brand awareness?" Feng continued to ask.

"The so-called brand awareness is the reputation of the business." Lin Daiyu found a word that was easier to understand this time and explained.

"Oh...... I see? Feng frowned, thinking to himself in his heart, since it is the reputation of the business, then it is said that the reputation of the business is good, why do you want to say anything about brand awareness?

But before I thought about it, I heard Lin Daiyu say: "From now on, we have to consciously publicize that everything we do in Lin's embroidery workshop, not only puppets, embroidery, and ready-to-wear, is absolutely first-class, so that everyone has to subconsciously and deeply believe that you have to go to Lin's embroidery workshop to buy clothes." Waiting for our brand awareness to go out, it won't be long before the franchisee's franchise fee is enough for us to count the silver. ”

"What...... Franchisees? Feng stammered and asked, this is another new word.

"That is, in the future, the clothes of our Lin embroidery workshop, not only will the Lin embroidery workshop be sold, but you will have to let other businessmen sell them instead of us, but they want to sell our clothes, and they need a franchise fee." Lin Daiyu explained.

Feng Shi was completely dumbfounded this time, she somewhat understood what Lin Daiyu meant, that is, the business of Lin's embroidery workshop will grow big in the future, and it will be too late to buy clothes by herself, so she has to entrust other shops to help sell them, which is ...... It was supposed to be something to ask someone else, why did you have to let someone give the money to yourself?

When people help them sell clothes, should they pay them for their work? She felt that her brain was a little confused today, no-if her brain was not confused, it was the Lin girl in front of her who had a problem with her brain, and she was crazy about money.

Lin Daiyu looked at Feng's stunned appearance, and said with a faint smile: "So you have to know how important it is to protect intellectual property rights and promote product awareness, for the sake of our silver, you must not take it lightly, in addition, there is exclusive management, production rights, ......."

After Lin Daiyu reported a series of various kinds of rights, the Feng family was basically confused, and muttered in his heart, anyway, now he is tossing with your silver, whatever you say, I will do it.

Busy with a smiling face flattering and flattering: "Girl, what do you say, I will do it." ”

"Very good, I will draft specific measures on intellectual property rights, and you will let the county seal decree be promulgated." Lin Daiyu smiled faintly and said, this ...... Perhaps this is a good way to enhance the intellectual rights and interests of the people.

"Good!" Feng Shi hurriedly agreed.

Lin Daiyu nodded, and said secretly in her heart: "This is the benefit of collusion between officials and businessmen, if there is no government behind it, where is it so easy to handle?" ”

At the same time, he quickly wrote on the letterhead, writing all the intellectual property rights in his previous life. In fact, the so-called intellectual property rights have existed for a long time, but they have not been written and enacted in the laws of previous dynasties, but they exist in the basic morality of human beings, and they do not play a binding role.