Chapter III Franchisees
As for the promotion of the brand, it is much easier to do, as long as you also learn a lot of methods from the previous life, make a small logo in the clothes, print it with Lin's embroidery workshop, as well as the fabric composition of the clothes, etc., such a novel thing, as long as it is recommended to the customer once, almost they will not forget.
For this method, Lin Daiyu hopes that other businesses will follow suit, after all, brand awareness is definitely not something that can be done by relying on her family.
explained the specific operation to Feng Shi in detail, although Feng Shi was still skeptical in his heart, he did not raise the slightest objection, and was busy doing what she instructed.
For the promulgation of intellectual property rights, there is no impact, after all, the income of the owner of property rights needs to be submitted to the treasury 20% of the tax, this is a way to enhance the treasury revenue, and such a small thing, do not need to report to the imperial court, as long as the prefect approves it, the next day the county decree sent someone to send the promulgation of intellectual property rights to the Yangzhou prefect, the prefect gave a reply on the same day, only across the county order is smart, the territory is well governed and so on.
On the third day, this intellectual property was officially promulgated, and of course, such a thing will not attract too much attention from the people.
In these days, there are few smart people after all, and it is not easy to invent and create.
However, Lin Daiyu applied for more than 20 intellectual property rights in one go, and many of them sealed the county order and knew what it was, but since she applied for it, he almost even looked at it and approved it directly. As for the exclusive rights, not to mention, what she can apply for is basically all of them, and I am afraid I can't think of it.
So when Feng Xian Ling looked at those strange rare terms that he hadn't even heard, he was directly dizzy, not to mention that Lin Daiyu is now his guest of honor and a friend of the squire of the military department, even if it is not, he will not be confused and not give an approval, and be embarrassed to ask why.
And in the next few days, Lin's embroidery workshop began to launch ready-to-wear, Lin Daiyu knew that the ready-to-wear business would be very hot, but she didn't expect that the ready-to-wear business would be so good, first those novel and chic dresses, immediately became the new favorite of those noble wives and eldest ladies in Zhenjiang, and even under her intentional publicity, if Jiangnan women can't have a dress sold by Lin's embroidery workshop, it is simply a shame.
And the business of Lin's cosmetics company can no longer be described as hot, women's love for beauty is really the same in ancient and modern times, Lin Daiyu opened two branches in Zhenjiang, but it is still in short supply. Because there is only one production base in total, but now with the support of the county closure order, it has expanded a lot.
In less than a month, Lin Daiyu almost didn't invest any money, and the income brought to her by the embroidery workshop and Lin's cosmetics company was already very considerable.
Businessmen have always valued profits, and Capital Theory is good as it says, as long as there is a 100% profit, the capitalist will do anything, and the business of Lin's cosmetics company is booming, and the profit is naturally ridiculously high. How many of those who can do business are stupid? Of course, seeing the huge profits in this, some people immediately began to imitate it.
But those things don't have formulas, how can they be easily made by chance? Therefore, for a while, counterfeit Lin's cosmetics appeared on the market.
Lin Daiyu has the support of the county closure order, of course she is not afraid of these, and when she learned that under the circumstances, with the support of Sun Shaozu, the county seal order sealed several fake and shoddy sales points with a piece of paper, along with confiscated property.
Then, Lin Daiyu notified the county closure order and proposed a notice to recruit franchisees.
Feng Xian Ling was now full of admiration for this beautiful and somewhat excessive woman, and although he didn't understand what that franchisee was, he still posted the notice.
Feng Shi looked at the notice, and his eyes lit up...... The franchise fee of 3,000 taels of silver has to be borne by itself? Who's got a broken skull? To help you buy something, you have to give you white snowflake silver first?
But in the past few years, there are really a lot of people who have broken their brains, or in Feng's words, these people have a lot of money and have nowhere to go, so they want to send silver to Lin Daiyu.
The day after the notice was posted, a franchisee came to the door. To Lin Daiyu's surprise, this franchisee actually asked to join the sales of ready-to-wear garments, and the person who dared to be the first to eat crabs turned out to be Miss Zhou's father who bought a few dresses that Lin Daiyu was going to make for Snow Goose.
Lin Daiyu saw this Zhou Yuan outside the courtyard of the county order through the curtain, and learned in the casual conversation that this Zhou Yuan is not simple, starting from scratch, and now there are five silk and satin shops, and he is also optimistic about the ready-to-wear business, the three dresses that Miss Zhou brought back that day, he used his brains, such novel and unique clothes, he also saw it for the first time.
However, then, when he learned that the Lin embroidery workshop actually had a stake in the county order, he was smart enough to choose to give up, and the people did not fight with the officials, and he couldn't fight, but now that people are recruiting franchisees, if he misses the opportunity to make a fortune, wouldn't he have a worm in his head?
Therefore, despite his wife's opposition, he came directly to Lin Daiyu with 3,000 taels of silver tickets to discuss the matter of joining. I heard that once you join, you can sell and operate Lin's garments, and the price that Lin's garments give him is three percent lower than the ordinary market price.
Soon, Lin Daiyu signed a franchise agreement with Zhou Yuanwai, touching three silver tickets of one thousand taels, Lin Daiyu kept squinting and smiling.
She knows that sometimes it is easy to make money, but she is still very happy when the world is gorgeous and silvery.
What Xue Yan is wearing now is a delicate dress, with all the lace on her two sleeves, and her long skirt dragging on the ground, seeing Lin Daiyu smiling like a fox, she can't help but smile.
"Girl...... Sure enough, it changed! "But there's nothing wrong with that, no, it's the best, the girl laughs every day...... There used to be a day when a girl didn't cry. Even the people they serve are not happy in their hearts. ”
"In the future, we will have more and more franchisees!" Lin Daiyu looked at Feng and smiled faintly.
"Huh?" Feng didn't know what she meant, so he could only respond ambiguously.
"When our brand awareness is erected, the franchise fee is not as simple as three thousand taels of silver." Lin Daiyu smiled...... In her previous life, the franchise fee of KFC was not ordinarily expensive, and if there was one day in the future, should she also make money from foreigners?