Chapter 67 Word of Mouth

Nowadays, if you just rent a small stall, you can even not alarm others, and it doesn't matter if you use some money in the space first. And it is impossible to hide from everyone if it is directly bigger, and the source of the capital must have a reasonable explanation.

Besides, since it is a business, the word profit comes first. No matter how confident you are in the quality of the space, you must have an effective operation plan to maximize the benefits.

"The four main streets of the West Market are arranged in a tic-tac-toe, separated by staggered intersections into twelve short streets. The government office has set up two stalls at each end of each short street. Cloth shops and ready-to-wear shops have ladies and ladies coming in and out all day long; Wine shops, orchid wine shops, there are gentlemen in and out of the area. These places are the most suitable stalls to sell things in the West Market. Sister-in-law Zhou said like a few treasures, and her tone was full of yearning.

At the end, he said with regret: "I don't hide it from Miss, my biggest thought in the past two years is to have my own stall in the West Market." It can not only shelter from the wind and rain, but also convenient for regular customers to find. Junzi's father can sit up now, and with the stall, he can help take care of one or two, and his heart will be much happier. ”

Although this era can be reconciled, but after all, there are very few, except for the high-ranking and unruly women who don't worry about marrying and those who can't survive in their in-laws' family, women are basically from the beginning. Shunzi's father was injured and paralyzed in the service of conscription, and it is not unusual for Zhou's sister-in-law to abandon her family. But she didn't complain when her livelihood was difficult, and she was full of longing to plan for her husband's family, which is rare.

Yiyi has recognized this sister-in-law Zhou so far, and she has some confidence in her.

"I'm going to rent a stall in the West Market, and I'll ask my sister-in-law to take care of it first, I don't know what you think?"

Sister-in-law Zhou was overjoyed when she heard this, and looked at Yiyi in disbelief: "The stalls in this West Market can only put five or six tables and chairs, but the rent money costs three taels or six dollars of silver per month, and the tax money is five dollars of silver per month." ”

The West Market and the East Market are the two largest markets in the capital. Dongshi goods are luxurious; The West Market has a complete range of categories, and even nearly one-third of the shops are operated by foreigners, with all domestic and foreign goods, and the prices are relatively close to the people, so the East Market is not as large as the West Market.

The passenger flow of Xishi is the first in the entire Daxun country, and the rent will naturally not be cheap. Relying on a few years of doing business itself does not exclude the high rent of the shop, and the current variety is small, and the local small price is affordable no matter how expensive. If the rent of the shops and stalls in the West Market is converted according to the area, the price difference is not large, and the stalls feel that they are not as high-grade as the shops, and they look inconspicuous, but Yiyi still plans to choose the stalls.

Just because the stalls are eye-catching, they are only located on the roadsides on both sides of the street, and there are only four of them on each short street. There are only 12 short streets in the West Market with a tic-tac-toe pattern, and the total number is only 48. It's like the activity pile of a supermarket, all set up at the action gathering point of passenger flow, except for the outermost sixteen stalls, the rest are guarding the intersection of several streets, and there is no worry about the source of customers.

It's just a pity that there are no smaller stalls here, and if there is a table that is just the size of enough to use, it will not be wasted at all.

Sister-in-law Zhou saw that Yiyi didn't speak, and seemed to want to listen to her next opinion, so she continued: "The little woman has been in the West Market for more than two years, and the taste of caramel is also acceptable, but the amount sold every day is very limited.

The little woman weighed it repeatedly, and felt that unless it was a rare and outstanding thing to sell, or a good helper at home who had a good helper, she really couldn't afford the rental money, so she didn't dare to do it for a year or two in her heart. Although the young lady is not short of this bit of silver, she does business to make money......" Sister-in-law Zhou suddenly felt that she was abrupt when she said this, and she stopped talking.

"Thank you, sister-in-law Zhou, for thinking about me, but the few foods I eat here are still rare and rare on the market, and the taste is even more unique." Yiyi, one is to make Zhou's sister-in-law have confidence in the product, and the other is to have confidence in the taste of the food produced in the space, so it is also loud.

Then Yiyi asked about the specific situation of renting the stall, and Sister-in-law Zhou thought about it for a long time, so she naturally inquired about it all.

The lease term of shops and stalls in the West Market is generally one to three years, and empty shops are charged three months' rent as a deposit.

After one year of monthly or annual rent payment, if someone else competes for the shop or stall, the price may be increased; The rent for three years of one-time payment remains unchanged. If the business is abandoned halfway, the rent will not be refunded. If you want to sell the property to someone else, you need to obtain the consent of the West City Department, and both parties must pay one month's rent for the change.

This condition is reasonable, but it is not generous. It seems that the shops in the West Market are in short supply and do not worry about rent. Yiyi said that this is a good thing, if the landlord of the shop is too easy to talk, it means that the business of this area is too insecure, and the business risk of the tenant will be great.

The price of renting a shop is a little more expensive, and the landlord is not afraid of pulling it at all, but he is afraid that there is no business.

"That's great, since Miss has thought about it, I'm naturally willing. I wonder how Miss plans me to take care of this stall? "Sister-in-law Zhou is really down-to-earth this time, so she cares about the follow-up and asks about her income.

People have selfish intentions, it is normal to plan for themselves appropriately, Yiyi will not easily blame her for this, Yiyi knows that for Sister-in-law Zhou, her role is to improve the current situation of their family.

Since I wanted to help her family by the way, I decided to appoint her first, so I listed the conditions one by one. However, to help others, according to the traditional pursuit of "emergency not poverty". To help other people's families live a good life, "it is better to teach people to fish than to teach them to fish" is the best method. When the conversation just now confirmed that Sister-in-law Zhou did have the vision of renting a shop to do business, Yiyi decided not to hire Sister-in-law Zhou, but to cooperate with her to create conditions for her to realize her dream of starting a business. If you want to hire her, the normal salary of the other party will not play a role in helping; Giving her a high salary alone, etc., and other employees join in the future, and it is not good to balance this relationship, and it is not in line with the way of business.

So the plan given by Yiyi is simple and clear, and Zhou's sister-in-law can't take the risk without funds - Yiyi will pay the rent, taxes, and supply of goods for one year; Sister-in-law Zhou is asked to be responsible for the daily operation of the stall.

Yiyi provides all the goods and she sets a uniform price, and Zhou's sister-in-law must sell them at the price; The working hours are from 7 a.m. to 5 p.m. every day; After doing the above two points, the stall was operated by Zhou's sister-in-law three months later, and Yiyi only occasionally occupied no more than half of the stall and sold some items here. In her plan, there is a word of mouth among the densely populated West Market guests for three months, and word of mouth is even there. Acquaintances and friends are the most effective channels of publicity in any era, and this is the purpose of Yiyi.

Having her own stall is Sister-in-law Zhou's long-standing wish, and she is naturally very happy when she sees that she is about to get what she wants. Originally, there were some risks in trading, but the West Market is the most prosperous market in Xun Country, and it is the best chance to open a transaction here; The trading of their own caramel will not be greatly affected; The most important thing is that all the risk rent and taxes are borne by Miss Lin, so what is there to hesitate about. At the moment, I didn't even dare to mention the words of going home to discuss, for fear of missing the opportunity, and even if I went home to discuss, Shun Zi's father would definitely not have a second word.

Sister-in-law Zhou replied with a smile from ear to ear: "Thank you, Miss!" This is a good thing that you never dreamed of. Naturally, the little woman could not ask for it. I will settle down at home, and I will not delay the transaction. ”

She helps to take care of the stall for three months, and she gets the right to use half of the stall for nine months. The monthly rent of the stall is worth four taels of silver with taxes, and half a room is worth more than two taels of silver, and it is nearly eighteen taels of silver in nine months. If this is converted into three months' wages, it will be as high as more than six taels of silver per month, which is a lot of money that cannot be earned by running a small trading shop.

Fortunately, Miss Lin handed over the place to herself to take care of after three months, but she didn't completely get rid of it. I only need to take over the business to make money, but I don't have to take over the stall to raise deposits, change money, etc., so I really don't have to worry at all. It's lighter than what she used to do selling on the streets, so there's really nothing to pick.

Sister-in-law Zhou has already made a plan at the moment, and it is not difficult to prepare lunch for the family before going out in the morning. What is rare is the life of a family, and there is hope.

For the time being, let Shunzi continue to sell some caramel in the West Market, barely able to make ends meet. After gritting his teeth and surviving these three months, Shunzi's father can help take care of the stalls, and he can go around looking for some distinctive things to sell, and the caramel made at home can also be safe and stable, and it will be sold in the stalls, and the life of the family will be stable.