The New York Times, September 13, 2009, headline - "Changing the phone!" 》。

For the media, they never care about the festival, as long as Apple is willing to pay a lot of 'notice fees', then it is not impossible for them to talk nonsense with their eyes open.

What's more, Apple's iPhone really deserves such a headline title.

On the first day of release, the sales of iphones in the United States have exceeded 1 million, of which, the 500,000 iphones inventory obtained by ATT has been sold out, and Wenming's Apple experience store has sold more than 150,000 iphones, plus the orders on Apple's official website, as well as consumers who pre-ordered and did not cancel, the total sales of iphones have reached 1.2 million.

If calculated according to the standard price of $499, then, Apple's revenue on this day has reached $590 million, of course, ATT's 500,000 iphones are agent prices, and a 16G storage capacity version only costs $449.

But there's not just one version of the iPhone, there's also a 32GB storage version that costs $599.

"More than $600 million in revenue a day?"

Wen Ming finished reading the headlines of today's "New York Times", in addition to praising the iPhone as much as he could, the most important thing in the article was to promote the sales of the iPhone on the first day and Apple's total revenue.

Wen Ming's relationship with the New York Times has always been good, and this good relationship of spending money to buy news began with Wen Ming's first novel, "Robinson Crusoe", and Wen Ming's choice of publishing house laid the foundation for this relationship, and then after Apple's games were released, he often sponsored the New York Times.

Wen Ming asked with a smile on his face: "What do you think if we go public now, how much market value can we reach?" ”

Apple's financial director, Mahler Gobihas, was very emotional at this time, originally he only chose to come to Apple because of Sith's invitation, and he didn't pay much attention to Apple at that time, because Apple at that time was 'down' to the extent that he wanted to sell all his products.

"Plants vs. Zombies" was sold, and ins was also sold, even if it entered the $1 billion club because of this, there is nothing to show off, because without the product, what can you do with only cash?

No company can guarantee the success of every new product it develops.

But now, he was really grateful for the Sith's invitation.

"If we can go public now, with the current sales of the iPhone, we can definitely exceed $80 billion in market capitalization. Because Facebook's revenue last year was about the same as our revenue yesterday. ”

The Sith next to him was a little puzzled and asked, "Why is it so high?" Nokia's cumulative mobile phone sales are hundreds of times that of our current one, and their market value is only $111 billion. ”

Mahler laughs and explains: "That's because Nokia doesn't have real users, while we, like Facebook, have real users." ”

Wen Ming applauded as Mahler pointed out the point of Apple's skyrocketing market capitalization.

"Yes, Nokia is just a mobile phone manufacturer, and if their phones are not well received by the market, then they will face a very difficult situation. But we are different, because we also have APPStore app market and so on, all users who use iphone, will register Apple accounts, and these accounts will be firmly tied to us. ”

Why are apples from another world so valuable?

In addition to the products and the technology mastered, Apple's app market definitely contributes a lot of value.

Sith suddenly realized: "What you mean is that we can not only have users like Facebook, but also get hardware profits like Nokia." So, how can our market capitalization reach that high? ”

Wen Ming nodded and said: "Facebook's annual revenue is currently less than $1 billion, but its valuation has reached about $30 billion, and although Nokia's cumulative sales of mobile phones are very high, what is the net profit in their annual revenue?" MAHLE, have you calculated what is the percentage of our hardware profits? ”

Mahler said excitedly: "Of course, after deducting taxes and labor costs, our profit from the hardware revenue on the iPhone has reached 35%. In other words, yesterday we sold $600 million, and the net profit exceeded $200 million. That's 200 million dollars a day, can Nokia do it? ”

With a user base and a super high revenue-to-profit ratio, how can the market value be low?

Unless, Apple's second-generation iPhone is no longer popular, but that is not possible. If it weren't for the lack of hardware development, Wenming would even be able to directly make the iPhone X, that is, Apple's 10th anniversary version of the full-screen iPhone.

With a bewildered expression, Sith said in disbelief: "In other words, we are now an $80 billion company?" ”

"Wait!"

Sith suddenly exclaimed: "Wen Ming, aren't you the richest man in the world now?" ”

Wen Ming and Mahler looked at each other and smiled, Mahler understood Wen Ming's eyes, and began to explain to the Sith: "The market value we just talked about is just what we think is the ideal market value, if we go public, we will definitely be able to reach this level, and at that time, our boss will definitely be able to become the richest man in the world." But in the case that we are not listed, the money that the boss has is only the money on the books of our company. Now, we only have $600 million. ”

Wen Ming added with a smile: "Moreover, the $600 million will be used as a deposit to be paid to our suppliers in the shortest possible time, so that they can continue to produce iPhones for us." ”

The Sith reacted, smiled awkwardly and asked, "Shouldn't it be to pay the final payment?" And, don't we still have more than eight million iPhones? ”

Wen Ming shook his head and said, "If you want to make the final payment, you can completely postpone it now, because it has not yet reached the time we agreed to settle the final payment." As for the more than 8 million iPhones, do you think they are enough to sell? ”

Sith shook his head and said, "I don't think it's enough to sell, it must not be enough to sell!" ”

While the three of them were talking, Peter, who had just finished meeting with someone from ATT, walked in with a sad face.

"Boss, I strongly demand, I want to go to Foxconn, and they must be asked to increase the speed of producing iPhones, otherwise, it will not be enough to sell."

Wen Ming was stunned for a moment, and suddenly thought of Foxconn in his previous life, the blood and tears factory, and the jumping factory, perhaps because the iPhone was sold too hot, so the overtime was too powerful?