On September 12, 2017, at 8 a.m. U.S. time, 36 Apple experience stores across the United States officially opened for the sale of the first-generation iphone, and at the same time, ATT communication service company, which has thousands of stores, also began to sell the first-generation iphone.

Outside the Apple Experience Store in Cambridge, Boston, the queue of first-generation iPhone consumers has stretched a block away. In Times Square, the most populated area in New York, at the entrance of Apple's Apple Experience Store, which Apple spent a lot of money to lease and renovate, a long queue of consumers also formed a long queue.

The front page of the New York Times headline was "The Only Mobile Phone That Drove Consumers Crazy Ever."

"If we hadn't paid for it, would they have put a photo of consumers queuing up in front of our company's experience store in the wee hours of the morning and put it on the front page?"

Wen Ming didn't go to his own experience store to observe the grand occasion today, because the experience of going to the experience store yesterday and being watched by onlookers made him a little afraid to go out now. It's a good thing to be famous, but if he feels like being surrounded by hundreds of people without bodyguards, he doesn't want to try again.

Sith was also at the company's headquarters today, looking at the "New York Times" that Wen Ming put aside, and picked it up with a smile and said while flipping through it: "Of course it's impossible, you have to know that normally in the early hours of the morning, the layout of their newspaper for the day has been determined, and it has already begun to be printed." ”

Wen Ming shrugged his shoulders and said, "Then take it as their overtime pay, after all, this front-page headline can bring us a lot of help." ”

Fast-moving consumer digital products, such as personal devices such as smartphones, are definitely not the kind of wine that is not afraid of deep alleys. The first reason why consumers buy this product is the popularity of the product.

After having popularity, consumers will know about this product, and then they will consider its appearance, performance, price and other factors.

Wenming's first-generation iPhone can be so popular, in addition to being good enough, but also because of Facebook's all-user promotion. Because the press conference was held in English, Facebook only pushed users who used the English interface during the live broadcast, but after the live broadcast ended, Apple immediately organized personnel to translate the press conference site.

After the translation was completed, Facebook launched a second rollout, covering almost all of their users, and the total number of these users exceeded 1 billion.

It's a pity that at this time, Facebook, like Facebook in another world, was not able to enter the Chinese market. did not discuss whether Facebook could succeed in China, but only said that it could not directly cover the Chinese market, which made Wen Ming a little regretful.

"It's a pity that our certification has not yet passed, otherwise, the advertisements we arranged in Huaxia should have already begun to affect the Huaxia market through Huaxia's media."

Wen Ming is not particularly worried that the first-generation iPhone will not be able to enter the Chinese market, because the iPhone will be able to enter sooner or later. As a Chinese, how could he be rejected by his homeland after creating a miracle in a foreign country?

He was just a little unhappy because of this sooner or later question.

Sith reassured: "Our people have already communicated with the certification body in Huaxia, and we will be able to hand over that patch to them for certification tomorrow, and if everything goes well, we should be able to pass the certification soon." ”

Wen Ming nodded and said, "I hope so." ”

There was a knock on the office door, and before there was a response, James, who is currently working in the marketing department, rushed in and said excitedly, "Guess how many iPhones we've sold so far?" ”

Wen Ming asked with a smile on his face, "500,000?" ”

"How is that possible? We've only been on sale for an hour, okay? James was instantly embarrassed, and in an instant, he reacted that Wen Ming was joking with him, and said: "However, if you count the 300,000 scheduled orders, our sales have really exceeded 500,000 units?" ”

Sith asked with a look of disbelief on his side, "You mean, we sold 200,000 iPhones in just one hour?" ”

Not all places in the United States Apple experience store door, there are consumers lined up like a long line, and, even if those people in line successfully buy the iPhone, it is impossible to have 200,000 sales, there are 36 Apple experience stores in the United States, and 200,000 units are evenly distributed, each store must sell at least 5555 iPhones, an hour of time is evenly divided, which is equivalent to selling two iPhones every three seconds.

Not to mention that the iPhone still needs to be activated, and guide users how to register and use, even if it is too late to collect money.

Even Wen Ming was quite surprised, the sales of 200,000 units did not reach his expected goal at all, but this goal should be completed in one day today, not in two hours.

"Did you include the number of orders placed on our official website?"

Wen Ming's reaction was very fast, and he was surprised and had already figured out what the main reason for this incredible sales was.

James laughed happily and said, "Why, don't you hope to sell 500,000 units in an hour?" Why are you so surprised to hear 200,000 films? Yes, I did count the number of orders placed on the official website. ”

Sith also laughed and said, "yes, and our company's official website. ”

Apple's official website also has the business of selling iPhones, the development of online shopping in the United States is very early, Amazon has become a giant existence at this time, and online trading markets such as ebuy have laid a solid foundation for Apple's online sales.

But before, Wen Ming did not have much expectations for the sales of Apple's official website, it is true that Apple's official website is designed in strict accordance with the Apple official website of another world, and in this era when the homepage of the portal is a bit messy, Wen Ming's Apple official website can definitely be called unique.

But the iPhone has not experienced a real market test, and so far, no real Apple users in the world have published their feelings about using it. For a brand-new product, no matter how well it is advertised, it is impossible for consumers to place an order directly from the Internet.

What's more, iPhones aren't cheap, and while the average monthly income in the U.S. has long exceeded $2,000, and the $499 iPhone seems to be only a quarter of the average income, Americans aren't as rich as many people in other countries think.

Wen Ming asked, "What is the number of orders received on the official website?" ”

James replied: "By the time I came to your office, it had already reached 137839, and with the shipment record of our experience store intranet, the total number was infinitely close to 200,000 units. So far, none of the 300,000 customers who have placed orders have canceled their orders. ”

Sith couldn't help but applaud, this achievement is absolutely unprecedented, if it is Nokia's annual flagship, which has achieved sales of 200,000 units within an hour of release, there will definitely be no celebration.

But for Apple, which is making a mobile phone for the first time, selling on the first day, and has a very small number of stores, this achievement is definitely a miracle.

Wen Ming was also a little excited to hear the news, and now it seems that today's miraculous sales of the iPhone will definitely make those media report on it, of course, provided that money is given. And those reports can definitely trigger a new round of sales surge.

James added: "Almost all of the people who are buying now are consumers who have visited our experience store a few days ago to experience the iPhone, and they already know the procedures of activating the iPhone, registering an account, etc., and they have also used the iPhone and know that the performance of the iPhone is what they need." By the time this group of consumers completes their purchases, I think the pace of sales may slow down. ”

Wen Ming smiled: "It doesn't matter, after these 500,000 people start using iPhones, they will help us advertise for free." ”

"Wait." James suddenly said with a sad face: "I came to you with bad news. ”

Wen Ming already had a premonition and asked, "You mean...... What do we have in stock? ”

James nodded and said: "We only had 1 million units in stock before, of which 500,000 units were sold to ATT, and last night we arrived at Foxconn for three days of assembly, that is, 450,000 units, and the next batch, it may take three days, and the number is about 450,000 units." ”

"And at our current rate of sales...... I don't buy it at all. ”