Chapter 079 What is Apple's Most Valuable Thing?

Even in the previous life, when Apple first launched the iPhone, not many people would believe that the iPhone series would be able to achieve such incredible results in the future.

Even Steve Jobs couldn't have imagined it.

Nokia, the overlord of the mobile phone industry at the time, also issued an official announcement to welcome Apple's entry into the mobile phone manufacturing industry.

But while Nokia welcomes it, is it ready to kill the iPhone, who knows?

"You can't replace the battery, which will make a lot of people give up buying an iPhone."

Teresa Roy took the analysis report and said: "The whole mobile phone, except for a few special function keys, has only one physical button on the front, which will also make many users who are used to using physical keyboards unaccustomed." ”

"They say that even Nokia, which is in full swing, has chosen to withdraw from full-keyboard mobile phones because of the strength of BlackBerry phones in the U.S. market, and when you buck the trend and focus on the U.S. market, you actually chose full-touch screen mobile phones, so the response from the market will not be very enthusiastic."

After a lot of crackling, Teresa Roy concluded: "The design of the iPhone, the appearance of the video, the video call technology, the display of the screen, the effect of taking pictures, etc., is really excellent. However, if you don't pay attention to the user's usage habits, then it can only become a niche phone at best. ”

"And, as a brand new mobile phone system, you simply don't have the ability and connections to have software developers develop their software versions on your iOS platform. Can a smartphone be called a smartphone without enough third-party software? ”

"A vicious circle, which means that your phone can't be sold because you don't have enough third-party software, and no one wants to develop software on it because it doesn't sell well, and so on...... They believe that the global sales of your first-generation iPhone are only 1 million units at most. With such a small number of sales, you will not be able to recover the cost of research, and then completely abandon this series of products. ”

After saying this, Wen Ming always kept a smile, he really wanted to laugh.

The iphone4 in the previous life has a very serious problem, that is, its antenna design has a bug, if the user's grip posture is not right, it is easy to affect the signal. And what was Jobs's response at the time?

"Then change your grip!"

This domineering response has proven the success of the iPhone, as well as its popularity among users.

I was wrong, but I won't change it, if you want to use our products, then change your habits.

So, are user habits really that important?

After Teresa Roy finished speaking, she looked at Wen Ming and smiled: "Do you have any opinions on what they analyzed?" ”

After a bunch of criticisms, pluck yourself out, this is not even the art of language, it is just a very ordinary means of socializing.

Wen Ming shook his head and smiled: "Of course there is no opinion, I think their analysis is very reasonable." ”

Teresa Roy was a little stunned by Wen Ming's answer, in his opinion, the young Wen Ming would inevitably fight for reason, in order to increase the value of the iPhone in his heart, preferably, to meet the price of Wen Ming when they negotiated before.

Why didn't Wen Ming argue?

Because, I don't want to sell you a stake in Apple at all!

Wen Ming continued: "If we calculate according to the global sales volume of 1 million, we really have no way to recover the cost, not even the operating cost, not to mention our R&D cost. ”

After the finished product is manufactured, the transportation needs money, the store needs money, the employees need wages, and they also need to pay taxes.

If it is another mobile phone manufacturer, one of its mobile phones sells 1 million units, which is already a very good result. Because other phone manufacturers have more than one phone, the cost can be spread out. But for Wenming's Apple, he only has this mobile phone, and all the costs are on it.

Teresa Roy asked, puzzled, "In that case, why did you propose to me Apple's $100 billion valuation?" ”

Yes, when Teresa Roy wanted to invest in Apple, Wen Ming quoted a valuation of $100 billion. For Wen Ming, who knows the future of Apple, this offer is a loss, but for Teresa Roy, Wen Ming is simply an idiot and a madman.

If it weren't for the genius that Wen Ming has always shown, Teresa Roy would definitely turn her face on the spot, and even suspend the 'resurrection' dinosaur project.

Nokia, which dominates the mobile phone industry, has just exceeded $100 billion in market capitalization, so why is Apple, which you don't even have a mobile phone, valued at $100 billion?

When this question was asked, Teresa Roy's heart was very happy, because when he heard this quote before, he almost had a heart attack.

Wen Ming continued to laugh: "Because I think that the global sales of iPhones can exceed 30 million units. Moreover, this is only the first generation of iPhones. ”

Wen Ming said a bit conservatively, not according to the iPhone 4 once achieved more than 40 million sales in the world, because his Apple and Jobs' Apple have a gap of decades. Even if he directly took out the iPhone4, a cross-era mobile phone product, he may not be able to achieve the results that the iPhone4 should have in its previous life.

Teresa Roy took a deep breath, his rhythm was disrupted, because Wen Ming, a 19-year-old young man, had a slightly different approach.

Normally, if Wen Ming believes that the iPhone has 30 million global sales, then he should refute the analysis report he got from the beginning, and Teresa Roy can use the analysis report to suppress Wen Ming.

But Wen Ming agreed with the analysis report, without a word of rebuttal, and now, if Teresa Roy asked why, then the initiative was in Wen Ming's hands.

Can I stop asking? Can I stop investing?

After Teresa Roy asked herself two questions in her heart, she sighed helplessly in her heart and asked, "Where does your confidence come from?" ”

Wen Ming was proud in his heart and said with a smile: "In their analysis report, did they say how much the research fund for the iPhone was?" ”

Teresa Roy frowned and said, "They believe that the research cost of the iPhone should be around $200 million, plus the investment of human resources." But I know that when you developed the iPhone, you didn't have 200 million dollars, let alone the technicians you needed. ”

By now, Wen Ming has completely grasped the initiative.

"Yes, when I was working on the iPhone, I didn't have $200 million, and I didn't have enough technicians, and you should know about Apple's finances and the number of employees."

Wen Ming looked into Teresa Roy's eyes and said, "The most important thing is that they should have analyzed that the research time of the iPhone should be at least more than two years, and you know, I don't have two years." ”

Teresa Roy really wanted to end this negotiation, because he was now led by Wen Ming's nose, but he was reluctant to end, not because he had any special affection for Wen Ming, but because he was really curious.

As we all know, Wen Ming is only 19 years old this year, and he was only a first-year freshman at Harvard University before.

How did he do it?

Wen Ming stretched out his right hand, pointed to his head, and said: "I developed the iPhone alone, whether it is hardware or system, I spent a total of 3 months. And the cost is only three million dollars. ”

The vast majority of the $3 million cost comes from the purchase of equipment in Apple's humble labs, as well as the salaries of a dozen researchers.

"So, the $100 billion valuation is not for Apple, but for me!"

Teresa Roy was really shocked this time, how could there be such a narcissistic and arrogant person in this world?

But does he have the capital?

Teresa Roy is already very old, and after taking two deep breaths, she said, "I thought, can we change the way we work together about the iPhone product?" ”