Chapter 39 Marketing Tools

Xiangyang does this with his own considerations.

It's a marketing ploy, of course, it's more of a human touch.

Tao Huabi actually has a special feeling for these poor students, and in later generations, Xiang Yang has specially learned about the marketing model of the old godmother, but in fact, what he implements is a human touch.

From affordable restaurants selling cold noodles to later chili sauce, Tao Huabi has always been a very humane person, she can provide these poor students with cold noodles for free, and even later afraid that these poor students will not be able to eat, so she refuses to close the food store, this is the human touch.

Xiang Yang has this consideration, and the problem will naturally think in this direction, but human affection is a kind of wealth if it is used well, and it will become a burden if it is not used well.

How to solve the problems left by these human feelings, this is what Xiang Yang has been thinking about, and letting these students be self-reliant and use their own hands to get in return, this is the best way he can think of, killing two birds with one stone.

Regardless of whether Tao Huabi's performance in later generations was true or improvised, at least after solving the problem of eating for these poor students, the worries of the future were naturally solved.

And it also solves the problem of insufficient personnel to the sun.

In Xiangyang's words, only the wealth obtained by one's hard work will be truly cherished, and those who are given will always be just vain wealth and will never really belong to themselves.

Xiang Yang gives labor, while Tao Huabi gives charity, which depends on how these students choose.

In fact, Xiang Yang still underestimated the charm and value of this ten yuan, for these poor students, ten yuan can do a lot of things, just easy labor, can create wealth, how can they refuse.

But there are still some who are skeptical.

"What you said is true?" A student wearing a plaid undershirt with a scar on his face asked.

Xiang Yang nodded, without too much expression, and said, "You can't trust me, can't you trust the old godmother?" ”

The man's eyes lit up and said, "You're right, we've been thinking about how to repay her, in fact, even if we don't give money today, as long as the old godmother gives an order, what's this little thing." ”

Speaking of this, there is no need to continue, there is no need to mobilize, a group of people each holding chili sauce and going in different directions.

For the character of these people, in fact, Xiang Yang is still relatively relieved, as for why he wants to get a signature and draw a pledge, he still has a little caution.

After all, he can't stay in Guiyang forever, he still has to go back, so what should he do as a salesman?

Originally, the marketing of the old godmother was in charge of Li Hui's brother, but unfortunately this person did not exist in this life, and this burden fell on him, and he couldn't stay here forever, so he naturally wanted to train some people to come out.

And his time is limited, and it is not a simple matter to train a good marketer, the key is that he is only twelve years old, and age has always been a gap that Xiangyang cannot cross.

So he can only discover, not really cultivate.

Among these students, there may not be the people he is looking for, but these people are the only ones who can do things sincerely, which is what Xiang Yang needs most now.

After sending off this group of students, Xiang Yang took the remaining chili sauce, walked through the streets and alleys, and then set up a tasting stall by the flower bed in the park where the crowd was concentrated.

Food marketing, the most direct and violent way, is to taste, as long as the food is delicious, there is no fear of no market.

In later generations of supermarkets and food stores, there will basically be such a tasting lunch box, as long as you like, you can taste the food in the lunch box, simply and directly to achieve a desire to buy.

But in ninety-three years, this method was not popular, so that many people did not dare to try, Xiang Yang said there that his mouth was dry, and a few people symbolically ate a little.

However, Xiangyang is not worried, the so-called wine fragrance is not afraid of deep alleys, and good things will always have a suitable time to realize the inherent value.

After Xiangyang, he met a few people who had eaten Lao Gan Ma's chili sauce, and when he heard that Lao Gan Ma was about to make these chili sauces separately to sell, he was somewhat looking forward to it, and offered to help Xiang Yang sell it.

This is the embodiment of Tao Huabi's human touch, many people are willing to take the initiative to help her, in fact, these are the real wealth.

Evening.

A group of students who have been busy all day and realized their values gathered in the sunset.

Most of them are depressed, a day, a hundred people, this task is not difficult, but it is not simple.

After all, they are only students, and they have not systematically studied marketing, so they are completely blind and touch the elephant, and if they want to complete this difficult task, it will not work at all without relying on skills.

Let's not talk about whether people eat your food or not, even if some people who are more daring eat it, whether they are willing to leave their names or not, this is another question.

More than a dozen people handed in the papers, none of them were completed, but it was not the same, and the degree of completion was still a little high.

Xiang Yang looked at them one by one, basically there are still more than a dozen names or paintings, which are also decent, but there are still surprises in this.

"Whose is this for?" He waved a piece of paper in his hand and said.

This paper is obviously different from the others, although the same did not complete the task, but look at the dense drawings and signatures on it, at least there are forty or fifty, such an achievement, among these people, it is a little prominent.

Xiang Yang felt that this was a talent, and at the same time wondered how he did it.

"It's mine."

The voice is obviously lacking in confidence, after all, he began to swear, but in the end he did not complete the task, although compared to others, this result seems to be good, but if it is not completed, it is not the difference between a dozen and dozens.

This person Xiang Yang has a little impression that he is the student with a scar on his face.

Xiang Yang smiled slightly and said, "What's your name, tell me, how did you do it?" ”

The man nodded and said, "My name is Yu Long, I did what you said at first, let people try it and then sign it, but basically it didn't work, those people either shook their heads and refused, or after eating the chili sauce, they refused to sign." ”

A dozen pairs of eyes around him were staring at him, and it was a common problem, and they all encountered it.

Similar to what Yu Long said, those people were either unwilling to try at all, or after trying, they refused to leave their names.

It's a sense of self-preservation, and there's nothing wrong with that.

Very few people are willing to eat something given by a stranger, and even if they are willing to try it once in a while, they are not willing to reveal their privacy.

So Yu Long, who is outstanding in this regard, instantly became the focus of everyone.