Chapter 70: Creativity Can Sell for Money
After Mo Hui's order was issued, Trajectory 1.0 began to mobilize various resources to start work, and when manual assistance was needed, the task would be handed over to Qu Lingshan and completed by her. Pen | fun | pavilion www. biquge。 infoAccording to the plan given by Skynet, the first thing that was affected was Deng Xue's information access channel.
On this day, Deng Xue just put her son to sleep, tired after a day's work, and finally freed up her hands to stop doing some work, she stretched her waist and clicked on the 360 browser to enter the Baidu homepage.
Deng Xue habitually glanced at the news column on Baidu's homepage, and a news suddenly attracted her attention, "Original Clothing Designers Become E-commerce Competing for "Sweet Dumplings"". Deng Xue herself is also a designer, but she is biased towards visual design, which is somewhat different from clothing design, but in essence, she studies the comprehensive matching of lines and colors, so the fashion designer is also a peer with her.
Seeing this news, Deng Xue involuntarily clicked in:
"Not long ago, Tmall and JD.com successively launched activities to support original clothing designer brands. Not only e-commerce platforms, but also some Tao brands themselves have begun to seek designer resources in the industry, hoping to attract more designer resources and seek brand breakthroughs~~~"
The theme of this news revolves around the branding of designer resources, and this news reveals a current situation in the clothing market, for most clothing designers, they are often dependent on the enterprise to survive, and design is for work, in order to meet the needs of the enterprise.
For a long time, there have been a number of designer studios in the market, but most of them face a small number of customers, which is a typical niche market model.
In fact, the overall volume of the entire clothing market is very huge, totaling up to 2 trillion yuan, and the outstanding clothing designers should have a higher place in the industry and gain greater right to speak, rather than just appearing in the business chain of the industry as a part-time worker.
For products with such appearance factors as clothing, designers should stand at the forefront of the industry and lead the development of the entire industry. Now the domestic clothing trend has been following the footsteps of foreign countries, the emergence of this situation is caused by the disorder of the entire industry structure, the country is not without good designers, but they have not been able to get a good position in the domestic business system.
And now, many businesses are aiming at the pain points of this industry and intend to try to solve this problem.
Many e-commerce companies and several mainstream e-commerce platforms have invariably begun to explore the designer market, help designers brand, help designers open online stores, and make their designs become commodities, so as to change the way clothing is purchased.
Many e-commerce companies have begun to build their own designer studio incubators, and some companies have successfully bred several famous clothing design brands, so that these designers can easily become tens of millions of designers, comparable to the income level of world-class designers.
Those successful designer peers make Deng Xue envious, this is envy from the heart, she is now carrying a small oil bottle, she can't work normally, usually rely on the Internet to pick up some odd jobs to maintain the family, there is no single, life is very embarrassing.
Unlike these fashion designers, as long as they design a clothing that sells well, they will earn millions of dollars, and compared to them, the work they do is really like coolies.
Alas~~~
Deng Xue sighed and closed the webpage, after all, he is still an artist, and he doesn't know how to design clothing at all, otherwise he can consider getting a clothing design studio and trying to be a designer brand.
Deng Xue landed on the freelancer platform Zhubajie.com, which usually takes orders, and began to look for suitable live bidding, and at the same time began to answer some customers' questions, and gave after-sales service to some previous customers.
Time passed quickly, and when Deng Xue finished her day's work, it was already 1 o'clock in the morning, she clicked on Taobao and began to buy a few small clothes for the baby.
At this time, a Taobao advertisement came into her eyes, it was an advertisement in the station of a clothing design studio, Deng Xue couldn't help but think of the news she saw earlier, she clicked in curiously, wanting to see if these clothing design rooms were really as magical as the news said.
Deng Xue entered the clothing design room and found that the goods displayed inside were rows of design drafts, each design draft had a drawing draft, a rendering, a physical drawing, a fabric enlargement drawing, a local enlarged drawing, a model display drawing, and a large number of pictures showed this design draft to the fullest.
Next to the design draft, the number of orders is displayed, Deng Xue roughly calculated, there are 45 kinds of design drafts on display in this design room, among all these manuscripts, the highest sales volume is more than 5,700 pieces, and the lowest number of orders for several manuscripts is less than 100 pieces.
Deng Xue found on the studio's homepage that these manuscripts with less than 100 orders would become scrapped manuscripts and would not be put into production, which means that from the perspective of clothing design, these manuscripts have failed.
Deng Xue feels that this model is good, the clothing can already know the sales volume before it is produced, so many manuscripts with unreasonable designs and no market can be completely unproduced, so that there will be no production mistakes and product backlogs.
Even if Deng Xue has not done business, he can feel that this novel model will have a strong vitality, which allows clothing designers to stand directly in the foreground, so that consumers can directly connect with clothing designers, and put production and processing companies in the back end, becoming the backstage support of clothing designers. This almost eliminates all redundant links in the business chain, making the entire business chain extremely streamlined and concise.
Seeing this, Deng Xue suddenly realized that the fashion designer in this mode will become the vanguard of the entire industry, for a certain fashion designer, as long as his creativity is good enough, he can completely treat his creativity as a commodity, and can also sell this idea in large quantities like a factory product.
Her current model of doing one order after another is like digging in the soil, completely earning money for manual labor, while others are capitalized operations, which is real to earn creative money, the comparison between the two is really a heaven and an earth.
Deng Xue regretted a little, how good it would have been if she had studied fashion design, and now she can also try creative entrepreneurship and use her own entrepreneurship to open an online store.
Creative sales, creative production, and completely selling their own ideas as commodities are the greatest attraction and affirmation for a designer, and the greatest respect for creativity.