Chapter 105: Sincerity worth 800 million
The strength of big data is to find very deep hidden probabilities in massive data, and when massive data sources are satisfied, there may be some correlation between many things that are not related to each other in the sense of probability. Pen % fun % Pavilion www.biquge.info
And the trajectory 1.0 is to give full play to this feature, looking for potential consumers of Buick, maybe people who like to wear a certain type of socks have a higher probability of buying Buick, maybe people who like to drink cat poop coffee and drive a Buick car have a high correlation, maybe people who are four years apart from their wives prefer Buick, maybe people who love skating are more willing to choose Buick~~~~
Such probabilistic correlations are discovered one by one, and then processed by a large number of algorithms, and after continuous judgment, screening, and comparison, Buick's potential consumers with a fairly high accuracy rate are identified one by one.
These potential consumers, basically in terms of aesthetics, income level, social relations, personal character, and Buick's brand style, and Buick's price are highly compatible, even if they are loyal fans of Audi, there is a way to convert them into Buick users.
The role of trajectory 1.0 is to find these people, and then direct various media and channels to influence these people's decision-making, subtly guide and influence these people's thinking, and promote them to make the decision to buy Buick.
Thinking cues and decision-making guidance are fully used in this case, and trajectory 1.0 also uses big data to select the means of influence. When potential consumers are screened out, Trajectory 1.0 will screen the best guidance plan for this person according to their personality and preferences.
In the face of big data, in front of tens of millions of consumer samples, everyone has a highly similar group, and everyone can find out a large group of 'likes' that are very consistent with their own personality, hobbies, and work styles from these samples.
According to statistics, every person on the planet can find six other people who look exactly like him.
A similar principle is also true in personality preferences, when the sample is large enough, every real sense of the 'personality', all personalities will not be alone, there must be a large group of people who are highly similar to it.
Because of this, Trajectory 1.0 can perfectly play the role of a psychologist without the support of psychological theories, inducing these potential consumers step by step and guiding them to finally achieve consumption.
In the process of developing Trajectory 1.0 and the subsequent car version, Mo Hui didn't feel anything at all, in his eyes, it was just a line of code, an algorithm.
But when the car version was actually delivered and began to gradually reveal its powerful influence, Mo Hui was shocked by the power it showed, and he didn't expect Trajectory 1.0 to be so powerful. It's just that some algorithms, when they are effectively combined and placed in a sea of data, can exert such great power.
So when Qi Wensheng proposed to acquire the company, Mo Hui's first reaction was that the role of Trajectory 1.0 was recognized by the other party's management, and they tended to hold Trajectory 1.0 in their hands.
Qi Wensheng was still more sincere, Mo thought about it and said, "~~~ Can the VAM agreement be executed first?" ”
"Yes!" Qi Wensheng didn't hesitate at all, and agreed on the spot.
At that time, the bet was that if the sales increase was more than 5%, the increased sales amount would be given to Mo 1 point, and this period was one year. That is to say, according to the VAM agreement, as long as the trajectory 1.0 can achieve a year-on-year increase of more than 5%, then the increased part will be paid to Mo Hui, and it will be divided into one year, which is equivalent to the annual sales increase needs to be paid to Mo Hui.
Among the various Buick cars, the cheapest Kaiyue is about 80,000 yuan, and the most expensive Encore is about 600,000 yuan. An Encore is about 6,000 yuan.
If the increase should be about 200,000 units according to last year's sales calculation, then Mo Hui will receive a commission of about 400 million yuan within a year.
This amount is very indifferent to Buick, especially for GM, but it is quite considerable for Mo Hui, which means that Mo Hui will officially enter the ranks of billionaires.
"The VAM agreement can be executed now, and at the end of each month, we will calculate the increment based on the sales volume of the same period last year, and then transfer the corresponding money directly to your account."
"Hehe, isn't my software sold for a good price?" 400 million to buy a piece of software is not the most expensive, but it is also quite expensive.
"Mr. Mo, what do you think about mergers and acquisitions?"
"~~~ I'm sorry, this was so sudden, I didn't know how to think about it for a while."
"Mr. Mo, I think you are a technical talent, you don't have to waste your experience on business and management, you should put more energy into research and development. From this perspective, I think M&A is a great opportunity for you. ”
"When we acquire your company, we will first pay you an objective M&A fee."
"How much are you going to spend on my company?"
"According to the amount of the VAM agreement, according to our estimates, we will pay about 400 million yuan for the VAM agreement, so we plan to spend 400 million yuan to acquire your company."
"The commission of the VAM agreement is calculated separately?"
"Yes, M&A is M&A, and it has nothing to do with our VAM. In addition to the immediate additional M&A fee, we will also inject capital and expand your company, and our IT R&D center will merge with your company to create a new company dedicated to big data research and development. ”
"In this newly formed company, you will be the general manager, responsible for planning and formulating the latest R&D directions, and we will match you with professional managers to assist you in transactional and administrative management, so that your energy can be fully freed up for more in-depth technical research and development."
The conditions are very good!
"In addition, in this new company, you will have the status and rights of managing director, and you will also own a large number of shares in the newly formed company."
"~~~ I have to admit that your conditions are quite tempting."
"Huh!" Qi Wensheng smiled, as long as he had this attitude. "In this world, as long as you can embody value, someone will naturally be able to see it, and we are just a platform that can help you maximize your personal value. The most important thing is that GM pays enough attention and sincerity to you, and can clearly understand your value. What do you think? ”
"Definitely! I can feel it - after all, that's 800 million worth of sincerity! ”
"If I agree to your merger terms, what will happen to my existing employees?"
"It's a matter of managing director's role, and it's up to you to decide."
"Okay, I'm fine."
"And what about your decision?"
"I really can't find a reason to say no!"
"Then we have a great time together!" Qi Wensheng smiled happily.