After just one week of testing, Buick's sales data has come out, and Buick in this week, relative to the same period last year, increased by 24% year-on-year, and compared with the previous week, it increased by 27% month-on-month. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This means that just by virtue of Mohui's trajectory 1.0 car version, it has helped Buick increase its sales by a quarter, which is very amazing, for example, Buick's total sales in the Yuan Empire last year were 850,000 units, so the trajectory 1.0 will help Buick increase sales by at least 200,000 units/year.

This is still just a static calculation, in fact, brand communication and product sales are an interactive relationship, when Buick sales exceed 1 million / year, the corresponding user base will expand, brand influence will increase, market share and brand awareness increase, in turn will further promote sales, this is a resonant increasing relationship.

Therefore, once this trajectory 1.0 runs for a long time, before other automakers have no means of equal competition, this kind of high-precision targeted marketing will play an incomparable effect and unscrupulously seize market share.

The opponent of nuclear weapons is always the same as weapons, and the high-precision targeted marketing of trajectory 1.0 is basically equivalent to the level of nuclear weapons in the field of marketing, and its opponents will always be the same kind of people, and other marketing methods will collapse in front of it.

In order to give full play to the role of trajectory 1.0, Qi Wen vividly used almost all the social relationships he could use, and almost single-handedly opened up the upstream and downstream channels in data sources and marketing cooperation.

In order to solve the problem of data sources, Qi Wensheng not only managed to open all the user information accumulated by Buick over the years to Trajectory 1.0, not only that, but also accessed the data of various media such as driving school channels, various automobile websites, automobile forums, automobile groups, and automobile media.

Qi Wensheng talked to various comprehensive platforms, WeChat, NetEase, Baidu, Taobao, and after paying various costs, he integrated all the user data they had into the data source. If you can get the original data interface, you can get it back directly, and if you can't get the original data interface, you will give the data analysis module and export the analysis results to Trajectory 1.0.

As the marketing director of Buick, he has a lot of automotive media resources in his hands, and this time for the trajectory 1.0, Qi Wensheng mobilized all these resources.

Only promotion is not enough, in the sales side, Qi Wensheng influenced the sales department, launched the vast number of agent resources, service provider resources, when the resources of an automobile manufacturer are fully mobilized, the energy generated is quite amazing.

For example, service providers and agents have solved the problem of license plates, solved the problem of installment payment, and solved the problem of changing the sales model.

And all this work done behind the scenes, which was finally embodied in the consumer terminal, appeared the magical phenomenon that Ke Tong encountered, everything seemed to be prepared for him. Everything was just right, everything was so smooth, and an originally long decision-making process was shortened to a day or two in the face of high-precision targeted marketing.

It is all this behind-the-scenes work, coupled with the fermentation and sublimation of Trajectory 1.0, that ultimately leads to shocking direct results, as evidenced by the exaggerated increase in sales performance, which makes all dissent and cold eyes disappear.

The sales test was a great shock to Buick's management, and it was the result of marketing alone without any changes to the product. And it can be expected that this kind of marketing method has a strong offensive nature, is a powerful offensive means, and is a sharp weapon used to compete with competitors for market share.

So when the test results came back, Buick quickly made a decision and began to promote this marketing method in various countries around the world. He also instructed to pay Mohui advance payment as soon as possible, and is ready to send his own R&D team to help Mohui carry out the localization development of Trajectory 1.0 in major language regions around the world.

At the same time as Buick made these actions, the relevant information was quickly reported to the GM executives, and in the face of hard facts, no matter how incredible things were, they would be accepted, especially for a group of business executives, who quickly smelled the huge business power behind this test, and they smelled the smell of profits, huge profits like the ocean~~~

Thereupon~~~

"Mr. Mo?"

"Mr. Qi, how is Trajectory 1.0 used?"

"Mr. Mo, I'm just trying to talk to you about Trajectory 1.0 now, but it's another matter."

"What do you say?"

"We are more optimistic about Trajectory 1.0, and we are also more optimistic about your keen sense of smell and technical strength in the field of big data, so our company wants to acquire you, I don't know how Mr. Mo feels?"

"Acquire us?" Mo Hui was very surprised, this news was too sudden, completely unexpected to him.

"Yes, we hope that Mr. Mo can join GM's technology R&D team and lead GM's technology R&D work in the field of big data."

"Do you want Trajectory 1.0, or my company, or my team?"

"We all want, and most importantly, we want you!"

"~~~~" Mo Hui didn't know how to answer, he didn't even skip the slot, let alone acquire, this was completely outside his world.

"Mr. Mo rest assured, no matter in terms of salary, position, or purchase price, we will ensure that you are satisfied." Qi Wensheng said in his heart, you are absolutely guaranteed to be satisfied!

GM sells nearly 10 million vehicles a year, and if Trajectory 1.0 proves to be applicable on a wide scale and the sales growth rate is comparable to the level of testing, then it means that GM can increase sales by 2.5 million vehicles out of thin air.

2.5 million car !!

Qi Wensheng believes that for the sake of these 2.5 million cars, GM's directors will definitely dare to remove the president, dare to start a war, and dare to carry out a coup d'état~~~

Therefore, Qi Wensheng has every reason to believe that as long as Mo Hui puts forward the conditions, GM will absolutely satisfy him - at all costs!

Of course!

The prerequisite for all this is that Trajectory 1.0 is applicable to a wide range, but I believe that before that, GM will also try its best to grasp Mo Hui and Trajectory 1.0 in his hands. Even if the role of Trajectory 1.0 is not so great, it can only bring Buick an increase of tens of thousands or hundreds of thousands, it is valuable enough.

Therefore, Qi Wensheng's mission is to uphold the will of the directors of GM, get Mo Hui done, and do everything possible to get him!