Chapter 111: Trajectory 2.0 is online

After a long period of development, the trajectory has finally completed the localization steps, and the evolution into the trajectory 2.0 general has long been unable to wait, the trajectory 2.0 has just been delivered, and before it can be warmed up, it has been put online by the general network. Pen × fun × Pavilion www. biquge。 info

The various data sources required for Trajectory 2.0 have been prepared for a long time, and now that Trajectory 2.0 has been launched, all the attention of GM's senior management has been immediately focused.

Silently, an established global company was fully mobilized. The first thing to be mobilized is to cooperate with the trajectory 2.0 of all kinds of social resources, major websites, all kinds of newspapers and magazines, radio and television, all kinds of buildings and streets, all kinds of soft periodicals, all kinds of associations, societies, clubs and other social groups, and so on, as long as these organizations can use their strength, all of them are fully mobilized under the general mobilization.

In addition to various external resources, the resources within the general system have also begun to be mobilized step by step, and the first to be mobilized are the peripheral organizations of the general system, those agents, sellers, 4S shops, repair stations, car loan companies, car insurance companies, etc., they have begun to make all preparations and are ready to undertake the impact after the trajectory 2.0 is launched.

Immediately followed by peripheral resources, there are various supporting manufacturers in the general system, and they were mobilized even earlier, in order to cope with the possible increase in elevator sales of trajectory 2.0, the inventory of various parts must be prepared in advance.

After the mobilization of supporting manufacturers, GM's factories began to gradually enter the state of full load and began to reserve inventory in advance for the launch of Trajectory 2.0.

From GM's point of view, this is almost a national mobilization, GM has mobilized almost all the forces it can mobilize, if the trajectory 2.0 fails, GM's losses will be astronomical, and it is likely that there will be a large area of product backlog and liquidity depletion.

However, if the trajectory 2.0 succeeds this time, GM's big move will inevitably be like a heavy punch in the boxing ring, and it is likely to knock out the opponent with one punch.

It may not be realistic to defeat an opponent at one time, but it may not be impossible to achieve, just think about it, if Trajectory 2.0 fails, how uncomfortable General will be, and if Trajectory 1.0 succeeds, then how uncomfortable its opponent will be.

For example, GM's old rivals Ford and Toyota, because of the size of the same, may not be broken, but some car companies that just happen to have high competition models with GM may not have a good time, they do not have enough scale to buffer, it is likely that under the violent market fluctuations and shrinkage caused by trajectory 1.0, a bad response will be killed with one blow.

In the eyes of those who are interested, especially those who have always paid attention to GM's competitors, as well as automotive industry information companies, automotive media companies, and all kinds of people who have taken the automobile industry as the foundation for their survival, they have found that a certain strange atmosphere has suddenly begun to appear in the industry.

When GM began to make full efforts to carry out a unified global mobilization state, this strange atmosphere was simply visible to the naked eye, and people in the industry could basically easily find abnormalities, and the entire automobile industry began to enter a state of tension before the war unconsciously.

The major manufacturers are a little confused, they can't figure out GM's intention to make this big move, but GM wants to play big is certain, all kinds of informants, all kinds of commercial espionage, consulting companies have been launched, jumping up and down to find GM's true intentions.

In fact, for several other major car companies, when they perceive GM's actions through market anomalies, it is basically too late to respond. These global companies are as large as a country, like bloated giants, and it is unthinkable to make them jump like squirrels.

For Honda, Toyota, Ford, Volkswagen and other companies, they have lost the opportunity, the only thing they can do now is to figure out what GM wants to do as soon as possible, and then make a decision as soon as possible, so that the company can make a response, but it is conceivable that when the real global organization responds, at that time GM's heavy punch has already been beaten in their faces, because of the first-mover advantage, GM's punch they may not have a chance to avoid, just see how to reduce the injury.

In the midst of intense anticipation, Trajectory 2.0 was quietly launched on GM worldwide. It is difficult for an outsider to feel the emergence of the trajectory 2.0, for consumers, they just feel that the recent general advertising is more and more in place, more and more desirable, feel that buying a general car is a lot more comfortable, just fit their own ideas, and then just have a purchase plan in front of themselves, and then everything can be completed smoothly, when the general car drives home, consumers only feel that a pleasant consumption is carried out, and other things can not be felt.

For competitors and those working in the automotive industry, GM's behavior is a lot stranger, and it seems that all of a sudden, GM's marketing model has changed.

Sellers feel that GM's door-to-door customers are suddenly a lot more, and most of them already have their favorite models, and the need for sales consultants to provide competitive product introductions has dropped sharply, and many customers basically place orders on the spot.

The media and media also feel that GM's publicity strategy has changed a lot, and GM has begun to stop preferring the hard and broad of pan-sex, and has begun to increase its efforts in fixed-point delivery and targeted crowd delivery.

In this process, cable TV stations, especially those with user identification and advertising fixed-point delivery capabilities, found that the fixed-point advertising from the general proliferation, and they were required to connect the broadcast software to a certain system for collaborative control.

The big winners of GM's advertising costs belong to those website companies, whether it is the Internet or the mobile Internet, and the automotive industry media in this field are beginning to feel the wonderful gifts sent by GM, and at a certain time, the turnover and profits from GM began to soar.

They are required to plug into a common marketing system and then pay for traffic and clicks. As a result, when their user data is absorbed by GM like a black hole, profits from GM gush out like a fire faucet.

GM has built a huge industrial system and interest network around it in various countries around the world, and now the entire GM system suddenly feels a certain change in GM, as if GM is much more generous, and cash is pouring into them like a tsunami.

Supporting parts factories began to purchase a large number of goods, began to work overtime to rotate, and transportation companies began to be busy around the world, delivering goods to GM's factories and delivering goods to GM's consumers~~~

Seeing all this, and seeing the initial success after the launch of Trajectory 2.0, the directors of GM finally relaxed and smiled happily~~~