Chapter 112: Poke the hornet's nest
At present, the total annual sales of automobiles in the world are almost more than 80 million, of which 20 million are in North America, 40 million in Asia, 15 million in Europe, about 2 million in Oceania, 5 million in South America, and about 2 million in Africa. Pen × fun × Pavilion www. biquge。 info
Among the 80 million cars in the world every year, GM, Toyota, and Volkswagen rank in the top three, almost 10 million each, and the fourth is more than 8 million. The difference in sales between GM, Toyota, and Volkswagen is only a few hundred thousand units, and the difference is not large.
Now Trajectory 2.0 is starting to exert its strength, and when it uses this behemoth to act on the market, it immediately makes a lot of noise in the market.
Many of GM's auto brands have begun to increase sales sharply, and nine auto brands, including Buick, Chevrolet and Cadillac, have begun to make full efforts to grab market share in various price points. In just two weeks, GM's vehicle sales increased by more than 50% month-on-month.
This sales figure is very exaggerated, so that GM instantly stepped into the level of one million units sold per month, and immediately trampled Toyota and Volkswagen under their feet. The entire automobile market is so large, even if there is growth, it is impossible to expand instantaneously, so the surge in GM's sales is immediately reflected in other car companies, and the sales of major car companies have begun to shrink at the same time. Obviously, GM snatched food from someone else's mouth and dug a big piece of cake out of someone else's bowl.
When the sales monitoring data was counted, there was an uproar in the market, and no one thought that GM's ultimate move would be so powerful in attack, which was almost a subversive surge, obviously preparing to force others to death.
The entire economic community is boiling, and all kinds of social media, economic media, and major news media around the world, whether it is television stations, newspapers and magazines, websites, industry clubs, various economic forums, academic institutions, etc., have begun to study the sudden surge in sales of GM.
How did GM's sales surge happen and what is the story behind it?
This is the most concerned issue for people in the economic circles, as long as they can find the trick of increasing GM's sales, and then effectively copy it, then theoretically speaking, many companies can do the same thing, occupy the market, and squeeze out their competitors.
The economic interests represented behind this matter are too huge, so huge that they are too rich to rival the country, and all the companies and organizations that are interested in this are red-eyed.
If companies in other industries, researchers in other fields want to replicate the general model, then for car companies like Toyota and Volkswagen, it becomes a matter of life and death.
Originally, everyone was at the same level, and between each other, you punched me, I slapped you, everyone was half a catty, and no one could help anyone. As a result, a guy suddenly took out a pig-killing knife and directly slashed blood, which was really terrifying.
If companies in other industries are red-eyed, then Toyota and Volkswagen are absolutely crazy, they are crazy to survive, they are crazy to find the reason behind the surge in GM's sales, and then use all their resources to curb GM's development.
When a few global companies go crazy, I'm afraid that no one can stop this madness, so the first to suffer is the hand of God.
In the face of many commercial spies, as a commercial company, it is difficult to resist this kind of high-dimensional blow, the so-called employee loyalty and professionalism, in the face of all kinds of hackers, theft, beauty schemes, fairy jumps, extortion, kidnapping and robbery, there is no resistance.
GM's directors have enough wealth and strength to shield this low-level harassment, but an ordinary company employee is never spared, so it didn't take long for all the details of Trajectory 2.0 to be thoroughly excavated and exposed in front of bigwigs at all levels.
When this result was exposed, the Hand of God and its CEO Mo Hui immediately became the focus of discussion in the economic circles of countries around the world like a popular star, and big data became the core keyword among them, and once again became a hot topic, which was repeatedly mentioned on different occasions.
Trajectory 2.0 has also become a successful case, which has been repeatedly dissected and studied by major enterprises, universities, and various economic research organizations, and constantly analyzed all aspects of it.
Mo Hui and his trajectory 2.0 soon entered the case courses of the world's famous business schools, becoming a noun, a code name, and a synonym for a completely new marketing model.
Because of Trajectory 2.0, GM not only achieved tangible sales growth, but also gained an excellent opportunity for high brand exposure due to the high attention of all walks of life in various countries, and GM took advantage of this opportunity to start large-scale brand promotion, quickly improve brand status, occupy market share, and quickly convert attention into market share.
Trajectory 2.0 is the sharp tip of the knife, and GM's subsequent brand promotion is the solid knife blade, which has dug down a large share in the already stable market, and this kind of squeezing and snatching obviously has an intensifying trend.
Toyota and Volkswagen are about to be driven crazy by GM, and they rush to the doctor, and what messy tricks don't matter whether they work or not, they all use them, whether they work or not, it's good to be able to disrupt the line of sight and interfere with the attention.
As a result, Toyota and Volkswagen's own counterattack has not yet started, and counterattacks in other areas have come first.
On a sunny afternoon, a lawsuit from a nonprofit organization was filed in the Supreme Court, alleging that a series of related companies, led by General Motors, had violated citizens' privacy rights.
This complaint seems to be a signal, within a few days, the Supreme Court of the world's major economies and countries have received similar lawsuits, these lawsuits are subject to a variety of subjects, including public welfare organizations, social groups, companies, and individual consumers, their demands are roughly similar, and basically the target is GM's wanton infringement of the public's privacy.
Although this is a legal action, no country dares to treat this matter as a simple economic event, and these lawsuits are immediately highly exposed by major media as soon as they are filed, and soon the lawsuit rises from the legal and economic field to the political field.
GM wants to use all kinds of resources to quell the lawsuit, but it is difficult for him to achieve this goal when facing opponents of the same level, especially if there is more than one opponent. Now the major automobile companies are almost the same enemy, tacitly joining forces to block GM, at this time GM is equivalent to facing the joint attack of the world's top ten automobile companies alone.
So the choice faced by governments is very simple, whether to offend GM, or to offend Toyota, Volkswagen, Ford, Honda, Nissan, BMW, Logo, Fiat, DaimlerChrysler, all these companies~~~
GM This is a hornet's nest ~~~