After Zhou Yongfa's case came out, there were more and more similar cases, and many strange cases made Mo look back and sigh, there are really any birds in this world~~~

Zhou Yongfa is a custom girlfriend, and there is also a case of a custom boyfriend; There is a case of reforming a scumbag; There are cases that make the love saint become single-minded; There is a case of transforming a bend into a straight man; There is a case of making Lily a wife~~~

There are all kinds of bizarre cases, and sometimes Mo Hui wonders if the detective department has begun to transfer to the psychological diagnosis and treatment center?

This change in the detective department made Mo Hui feel that he needed to open up another profit center, otherwise if the profit of the detective department declined, the company should be closed again. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoAfter many discussions and research, Mo Hui decided to use Trajectory 1.0 as a tool to find new profit growth points.

Trajectory 1.0 was originally developed primarily to study Deng Xue, and to influence Deng Xue, and in this sense, this is a personal behavior analysis and influence software.

As long as this feature is recognized, then its target customers are actually clear, those who can pay a huge customer acquisition cost for a single customer, and are willing to invest a large amount of their own enterprises in order to improve the conversion rate of potential customers, are basically potential customers with track 1.0.

The products of such enterprises must have the characteristics of high net worth, that is, products or services with a high unit price or a relatively high average income per user.

In fact, at this time, a very typical industry immediately appeared in Mo Hui's mind - automobiles!

For most car consumers, he may have three or two opportunities to buy a car in his life, and the price of each car will not be too low relative to his income, and consumers will think carefully and carefully in the process of buying a car, and finally choose a most suitable model for themselves, maximize the role, their favorite, and the most suitable price.

It is precisely because of this consumption characteristic of automobile consumers that automobile manufacturers or sellers have enough motivation to spend money on consumer behavior and invest large sums of money in influencing consumer behavior, whether it is research and development, advertising, or the purchase of corresponding services and products, as long as it can bring quantifiable sales growth, automobile companies will never be stingy in investing in consumers.

However, trajectory 1.0 cannot be directly put into the market, and it needs to be corrected to meet the needs of automotive companies, as well as the limitations of using data acquisition sources.

When Deng Xue was alone, whether it was data acquisition or analysis methods, it was actually a model that did not care about the cost and means. But if you want to commercialize Trajectory 1.0, these two points need to be changed anyway.

Mo Hui first needs to solve the problem of data source, without this data source, Trajectory 1.0 will have no target, and there will be no data source for analysis. Secondly, he also needs to solve the problem of influencing means, that is, what way does Trajectory 1.0 intend to influence consumers to help auto companies increase actual sales.

These problems are not something that can be solved by sitting in the office, he must find someone who is familiar with the automotive industry to consult or help.

The automotive industry was very new to Mo Hui, so he thought about it, and finally had to call Tina, explain the various backgrounds, and then throw the questions to Tina.

"Tina, now I need this person, what do you think should be done?"

"Recruitment, boss." Without much thought, Tina gave the answer, "I think you should hire a salesperson who has some customer resources and connections in the automotive industry." ”

Sale?

Recruitment occurs on the needs of enterprises, when enterprises have certain resources and ability needs, and the existing employees cannot meet the situation, the recruitment needs naturally appear.

Now Mo Hui's situation is like this, since he is targeting the automotive industry, he needs customer resources and business development capabilities in the automotive industry, so this demand is his main recruitment direction.

After receiving the task, Tina quickly made an appointment with Mo Hui for several interview candidates, and after several rounds of communication, she finally hired a sales executive named Bo Wangshu.

Bo Wangshu is the sales executive of Buick Motors, responsible for dealing with 4S stores and car sellers, and he is strictly a channel salesperson.

However, relative to Mo Hui's needs, his colleagues during the Buick period, accumulated a large number of car dealers, these resources are exactly what Mo Hui needs. As long as Mo Hui can upgrade the trajectory 1.0 to the trajectory 1.0 car version as soon as possible, then these resources in Bo Wangshu's hands can be potential customers, as long as the product practicability is better, then it should not be difficult to promote sales.

And there is an advantage, as long as the car version is sold to Buick, then the sales difficulty of the sellers below it will drop sharply, and most sellers will follow the pace of the manufacturer and purchase the car version.

After Bo Wangshu joined the company, Mo Hui carefully communicated with him about the company's current situation and the car version that was about to be developed.

"Manager, since the car version is ready to enter the automotive industry, I think the data source can be negotiated with the manufacturer, because the major car manufacturers, their market behavior has lasted for decades, and they have accumulated a lot of effective and invalid customer information, and the car manufacturers are willing to spend money on marketing and promotion, they have a number of communication channels in their hands, these are ready-made data sources. We just need to move Buick and let it participate in the development process, and they will take the initiative to solve the problem of the data source. ”

Bo Wangshu's suggestion is good, and he did not just give advice, but also directly locked the main contact target, according to his suggestion, this cooperation with Buick should not be a sales behavior, but should take the appearance of strategic cooperation.

The main target of this public relations for Buick is the marketing director of Buick, as long as the marketing director of Buick is done, the car version can be recommended to Buick as a back-end processing system for marketing data.

Bo Wangshu's speed is very fast, he asked his former colleagues to help, and soon passed the main design idea of the car version to the marketing director Qi Wensheng, Qi Wensheng listened to Bo Wangshu is very interested, if it is really according to Bo Wangshu's description, it can be targeted through the mode of big data to mine and influence user decision-making, then this is definitely a huge achievement for marketing.

The cost of a piece of software is really negligible compared to the marketing cost that Buick invests every year through various channels.

Not too much, just a 1% increase in sales, as long as this increase in sales is tangible and verifiable, it is successful enough.

Qi Wensheng quickly made an appointment with Mo Hui, and when they first met, Qi Wensheng was very surprised by Mo Hui's youth. "Mr. Mo is really young and promising, I don't know if you are Guigeng this year?"

"I'm 28 years old."

"28 years old! It's amazing, I remember when I was 28 years old, I was still working as a small clerk, and Mr. Mo had already opened a software company. ”

"Mr. Qi is polite."

"Mr. Mo, I'm curious, why did you choose the direction of big data?"

"If you want to say why I chose this direction, the reason is actually very simple, because I happened to be doing this field after joining the work, so I naturally chose the field I am familiar with when I started my business."

"I don't know how Mo always evaluates big data?"

"~~~" Mo Hui groaned for a moment, "~~~ I think big data will change human life and human society. ”

"Oh?" Qi Wensheng was very surprised, "Mr. Mo has such a high evaluation of big data? ”

"What we can see now is that the Internet has penetrated into all aspects of human life and has greatly changed people's living habits. An obvious example is the suppression of the retail industry by e-commerce, which is a typical example of the Internet changing the human consumption pattern. ”

"And when the Internet was just emerging, it was hard to predict the depth of its impact today. In the same way, I think big data has the same characteristics as the Internet, it will have long been model innovation, and the fields it enters will produce subversive model innovation, so I estimate that when big data is fully rolled out and penetrates into all aspects of human society, this effect will be manifested. ”

"According to you, big data will be like the Internet, subverting the ecology of one industry after another, so how do you think your car version will subvert the automotive industry?"

"At present, the car version is mainly aimed at consumers, and its main area of influence is also the custom side, I think the car version will have the opportunity to change the consumption or promotion mode of the car."

"How?"

"Precise! Big data will open up the precision marketing model. ”

"Sorry, interrupt, the concept of precision marketing has appeared many years ago, many people are mentioning, many people are shouting, all vertical promotion can be regarded as precision marketing, if it is only this level of change, I don't think the car version has enough value for us."

"I think you may be misunderstood, although it is also accurate, but everyone's definition is different. In the field of promotion, the main definition of precision marketing is to only segment the customer group and carry out targeted publicity for a specific customer group. Precision marketing in the field of big data, more precisely, should be targeted marketing, which will be like a gene drug, specifically targeting a single individual and providing targeted marketing. ”

"Accurate to the individual?" Qi Wensheng was quite surprised.

"Yes, this is the advantage of big data, as long as there are enough data sources, big data can help Buick, find out which customers want to buy a car, which customers are Buick's potential customers, and which customers can form consumption."

"Is big data really that powerful?"

"Yes, as long as the data source is rich enough, the richer it is, the more accurate."

"So, if we can provide you with enough data sources, can you help us increase sales?"

"Yes!" Mo Hui is very confident in this.

"Okay, so how much are you going to sell for this software?"

"I have a proposal~~~"