Chapter 207 Data Alliance

With the more teams served, the more mature the whole system is, the smoother the run-in, the higher the efficiency, and the lower the cost, which will be more attractive to other teams, a virtuous circle will gradually take shape, and begin to release a strong absorption effect. Pen ~ fun ~ pavilion www.biquge.info

There is a castle standing behind the credit endorsement, so that the cloud intelligent manufacturing can quickly open the market, quickly form its own scale advantage, this scale advantage in turn enhances its competitiveness, slowly accumulates the industry competition threshold, so that other companies that want to learn the cloud intelligent manufacturing model need to face huge competition difficulties.

The brand awareness of Castle and Yunzhizao has been hit, the business scale has reached a certain level, and the self-sustaining power and inertia of the organization have slowly formed, and these two companies have basically entered the fast lane.

On this day, Mo Hui suddenly received an invitation, which came from the board of directors of General Motors, asking him to participate in the preparatory meeting of an alliance organization.

This is an association-like, similar to an alliance organization, Mo Hui found many famous companies in the initiators: Google, Microsoft, Oracle, Apache, Amazon, Facebook, llbean, Wal-Mart, Ford, Tesla, Apple, Toyota, IBM, Cisco, Huawei, Alibaba, LinkedIn, Qualcomm, Verizon, HSBC, Morgan, Citigroup, GE and so on.

This organization has a simple and easy-to-understand name - Data Alliance!

The initiators of the Data Alliance include almost all the world's leading enterprises in the Internet, mobile Internet, communications, FMCG, consumer durables, finance, transportation and other industries.

All of these companies have a common characteristic, they all have a large number of final consumer data resources, and the goal of the establishment of this alliance is to realize the reuse and cross-reference of these consumer information, in short, the meaning of the alliance is to allow these enterprises to call each other's consumer data through a certain mechanism.

This is a very important and bold attempt, and the Data Alliance is trying to realize the interconnection and interoperability of various consumption data of ordinary consumers on a global scale. Break industry barriers, break national boundaries, break technology segmentation, realize integration and unification at the information level, let all consumer information enter the same cloud platform, so that all member companies can obtain any point of information.

The emergence of the data alliance is not accidental, after all, if you want to realize the idea of the data alliance, at least a considerable number of world-class companies must be fully involved, and it is estimated that those companies in the world's top 500 companies that mainly face the end consumer need to be included.

It is difficult to imagine such a wide range of collaboration and commonality without a sufficiently solid foundation and needs.

There is only one thing that can bring these global companies together, and that is the irresistible tide of the times. In the face of the historical trend, whether you want to or not, as long as you don't want to be eliminated, you must participate in it, and the larger the enterprise, the stronger the pressure and sense of urgency.

The rise of the era of big data just has enough potential energy, and GM uses big data to ascend to the throne of the world's first automobile company, and this case has enough convincing power.

And the subsequent emergence of a large number of big data cases used in all walks of life, as well as the cases of big data being used in the U.S. election, has made major companies fully aware of the power of data, when all the relevant information of a person is collected, it will produce qualitative changes.

Everyone fully understands that the user data collected by a company itself is not big data in the real sense, and only the collection of user data from all walks of life can give full play to the real power of big data.

The reason why software such as Skynet and Campaign can work is that it has opened up countless data collection channels, which can enable user analysis and precision marketing to reach the level of accuracy with commercial value.

Business itself is cooperation, cooperation linked by interests. When a better prospect is in front of you, when a sharper marketing weapon is in front of you, you will become a weapon used by others to defeat yourself if you don't use it, and as long as you can recognize the significance of the data alliance, you can't wait, take the initiative or be forced to join it, lest you be thrown out of the circle and become a peripheral spectator, because it is destined to let yourself be slowly eliminated and destroyed.

The data alliance will be a platform, a platform for mutual benefit, a platform for data sharing and interoperability, and the link is interests. I provide my own data, and if you want to use it, you either have to swap the data or pay for it, and in the same way, if I want to use your data, I also need to pay the same price.

Of course, this is only a benefit swap scheme, and there are various other utilization options, such as you can purchase raw user data, which will be more expensive; At the same time, you can also purchase the analysis results, so that you can't see the raw data, the price will be much cheaper, and you only need to pay for the data analysis results.

Raw data interchange is for closely related businesses, while pay-for-results is for those that are not highly correlated, and is more meaningful for small and medium-sized businesses, so that they can take advantage of the full range of data provided by the Data Alliance, integrated, and global consumers at a low cost.

For example, a children's clothing manufacturer, he mainly receives foreign trade orders, and he wants to know what will be the popular children's clothing styles in South America next spring. Then it only needs to pay the data union, which calls the local consumer data in South America, and after sufficient analysis and calculation, it will give the calculation results according to his requirements.

The fees paid by the children's clothing factory will be proportionally distributed to the companies that provide consumer data, so that the chain of benefit transmission will be established, and all parties involved will form stickiness, and this stickiness will become larger and larger with the frequency of application, and finally make the data alliance from a platform to a necessary tool.

With this data alliance, business rules will be subverted and rewritten on a large scale, which will surely inject the power of change into all walks of life, inject chaos and turbulence, and inject vitality and new life. This is a new era, will also be a new opportunities and challenges, only those with a keen sense of smell, courage and perseverance of enterprises can survive, only those who take the initiative to embrace this change, take the initiative to embrace this new era of enterprises can seize the opportunity of the change of the times.

Those who are slow to act, those who are stubborn and old-fashioned, will be swallowed up and abandoned by the rolling torrent of the development of the times.

This is a grand event, and its convening means that the bell for the opening of the era of big data has been ringed!

PS: Good news!

Medium ~ Total* Medium! On the afternoon of October 9, the Central #Political % Bureau held the 36th collective study on the implementation of the strategy of cyber power. CCP ¥ Central #Central! The total ~ book # Ji Xi Jinping delivered a speech when presiding over the study, proposing to build a national big data center with national integration!

Through data centralization and sharing, we will build a nationally integrated national big data center, promote technology integration, business integration, and data integration, and realize cross-level, cross-regional, cross-system, cross-departmental, and cross-business collaborative management and services. (To be continued.) )