Chapter 206: No one can understand the entire industry
Jeff Bezos has been bothered lately, and a while ago he and a few good friends designed a relatively novel robot, which is a drawing robot that can draw a design on paper, on a wall, on the floor, and even on an egg. Pen | fun | pavilion www. biquge。 info
The idea is good, the product is cool, it is very popular on crowdfunding sites, and geek enthusiasts from all over the globe have expressed great interest.
The design concept of the product is great, it is appealing, and it is right for the appetite of young people, which allowed them to get their first investment through crowdfunding.
It's off to a good start, but he's now in the middle of a lot of scratching his head. The circuit design and programming of the robot have basically been completed, and now we are trying to find a way to conduct a small test, but the progress is very difficult.
In order to conduct a small test, Jeff's main task every day is to keep negotiating with different parts manufacturers, talking about price, quality, specifications, delivery time, logistics, warehousing, etc., anyway, as long as it comes to the parts of this robot, you need to find a number of suppliers to negotiate, in order to choose the best from the best.
But unfortunately, Jeff is a hardware engineer, he has never done business, he has never been involved in business negotiations, he feels a little confused, he doesn't know what to do, what not to do, business negotiation really has no concept at all.
It's easy to get Jeff to develop the backplane, but it's really hard to get him to get the vendor. But isn't entrepreneurship like this, solving problems when encountering problems, constantly encountering new problems, and then constantly learning and constantly solving them.
In the product design stage, Jeff didn't think it was difficult to start a business, but once he reached the small-scale pilot stage, he felt that the difficulty suddenly increased by n orders of magnitude.
His entrepreneurial team has software development engineers, structural engineers, visual designers, and product designers, and the structure is very complete, but they are only an entrepreneurial team after all, and it is impossible to match all relevant personnel at the beginning of the business.
So there is no personnel, no administration, no finance, no marketing, no sales, and now it seems that there is no business, no procurement, no warehousing. And before they make achievements, it is impossible to have them, so they have to do these tasks by themselves and solve them by themselves.
In the process of selecting a pilot supplier, Jeff always felt that he always encountered various unforeseen obstacles, such as the fact that he was now blocked by a roadblock.
They designed a plastic part on the robot shell, for this plastic shell has special specifications, requiring a deformation of less than 0.5, and they can only invest $50,000 in this plastic part budget, any more will affect the overall budget, resulting in a lack of budget for other spare parts.
The whole product consists of a total of 185 parts, and the plastic shell is only one of the accessories, which is already calculated and difficult to change.
Now Jeff talked to several plastics processing companies, but found that their offers were far from their budgets, with the lowest bidder offering $75,000, which was still far from their bottom line. And Jeff's repeated communication with these companies gives people the feeling that even if they don't make money, they can't do it at a cost of $50,000.
Jeff and the team held a meeting to study it, but they couldn't find a solution, either to increase the budget or reduce the quality, and there seemed to be no second way.
It was in this situation that by chance, someone in the team introduced a platform called Cloud Intelligent Manufacturing, and Jeff went up to take a look and found that they could provide a complete set of services for the hardware startup team.
Since they provide a full set of services, they may have a quantitative advantage and a cost advantage, even if they charge a certain fee in the process, maybe the overall cost will be lower than if they get it themselves.
Formally holding this idea, Jeff talked to Yun Zhizao, and focused on the dilemma he is facing now, saying that if Yun Zhizao can solve this problem and get this plastic part within 50,000 US dollars, then they can consider cooperating with Yun Zhizao and choose the production chain service of Yun Zhizao.
Just a few days later, someone from Yun Zhizao contacted him and told him that the problem had been solved, and Jeff was very surprised, because he felt that there was almost no way out, how did Yun Zhizao solve this problem?
"How did you get the price to $37,000? It's incredible. ”
"Actually, it's very simple, there is a problem with the technical parameters you gave."
"What's going on?" This made Jeff feel very strange.
"The deformation you proposed is 0.5, then this deformation refers to the deformation of the whole piece, which is technically difficult, and 50,000 US dollars will never be able to do it. We carefully analyzed your product and found that this plastic part does not have to set such high technical specifications at all. Its front and rear deformation is less than 0.5, left and right deformation is less than 0.3, and upper and lower deformation is less than 0.2, which is sufficient, and it should not affect the product experience at all. ”
"And the finish you choose is not right, according to the finish you give, you must be on the pressure of more than 1,500 tons of injection molding machine, in fact, you don't need such a high finish, according to the complexity and size of your piece, 400 tons should be enough."
"The main reason is that the technical parameters you put forward are too general and do not match the actual needs, in fact, as long as you carefully refine it, the price is easy to come down."
Listening to the other party's answer, Jeff was confused at the time - is this okay?
In other words, he is just a hardware engineer, and he really doesn't know how to process a plastic part simply, but there are so many ways to do it......
On the other hand, how many of their more than 100 or nearly 200 parts exist in similar situations, and how many kinds of Taoism are hidden in them that their team does not know at all?
After listening to the other party's words, Jeff actually knew how to choose - professional things are left to professional people, and no one can understand the entire industry.
He has decided to use the services of cloud intelligence, but there are still some things to ask before this.
"If we want to use the services of cloud intelligence, I don't know how much your service fee is?"
"Don't worry about the service fee, we don't charge for it."
"No charge?" Jeff was surprised. "And where do your profits come from?"
"We are a wholly-owned subsidiary of the castle, mainly cooperating with the castle's investment business, so we are free of charge."
"But we didn't get the investment in the castle."
"Smart hardware is a burgeoning industry that promotes the rapid development of the entire industry, which in itself makes sense for the castle. And as long as there are enough teams and suppliers with cloud intelligence, we can make profits in many other aspects. (To be continued.) )