[Chapter 486: Dinosaur Park Business Model]

Regarding the selection of the person in charge of the dinosaur park, the technical person in charge Ren Hong has already been finalized, and Liang Jingyu will take over Yonghua's work on Diaomen Island, and the person in charge of management and operation will finally be decided to be in charge by Lu Yiling, who is often affectionately called "Ah Ling" by Ren Hong, who has rich experience in operation management and planning. Pen, fun, and www.biquge.info

Lu Yiling's main achievement is to lead the planning of the "New Economy Forum Summit", and accompanied Li Bingwei to participate in the negotiation with Malaysia on the lease of Diaomen Island.

On June 7, the third island of Diaomen Island.

When Matrix Technology signed a lease agreement with Malaysia, in addition to Diaomen Island, there were three other small islands in the surrounding area, and now Island 3 has become the external office of Dinosaur Park after construction.

Today, the second week of the release of "Jurassic World 7" has just ended, and the film has broken through the $1 billion mark in the world without suspense, and the Dinosaur Park office has been broken by countless people at the moment. Behind these people are basically the most famous companies in the world, including Coca-Cola, AB InBev, Siemens, etc., and the companies behind these people have one thing in common, either they are the current Fortune 500 companies, or they have achieved the top line.

They are waiting quietly at the external office of Island 3 at the moment, and they also have the same purpose, that is, waving green dollars, hoping to get their own companies to get the title sponsorship of Dinosaur Park.

At 10:30 a.m. local time, Lu Yiling finally appeared at the venue.

"Mr. Lu!"

"Mr. Lu......"

Lu Yiling's appearance immediately made the audience restless, and many people greeted him with a smile. There were people of all colors who came to the scene, and today is the time for the official announcement of the results. There were as many as 80 people on the scene, these people are the representatives and heads of the enterprises behind the scenes, and there are more than 55 companies that want to sponsor the dinosaur park, and these companies are either Fortune 500 companies or top companies.

However, the atmosphere of the scene is not very harmonious, because there are many competitors, including Pepsi and Coca-Cola, there are several pairs of companies that do not deal with each other, and the sponsorship of Dinosaur Park is to be exclusively sponsored, obviously, there can be no Pepsi with Coca-Cola.

The rivals glared at each other, and they could smell gunpowder from afar.

"Thank you for coming." Lu Yiling walked to the podium and looked at everyone, as the supreme person in charge of the dinosaur park personally designated by Ren Hong, he was also brought out by Ren Hong, and fully exerted the unique vigor and resoluteness of young people: "After repeated consultations within the company in the past three days, the following list of companies will be approved for this exclusive sponsorship......

As soon as the words fell, the audience was suddenly quiet, and everyone stared intently at Lu Yiling on the podium, who looked calmly, briefly glanced around the crowd and then withdrew his attention, sorted out and took out another document, paused, glanced at it, and then looked up at everyone and said, "Coca-Cola!" ”

"Yes!"

The person in charge of Coca-Cola couldn't help but roar, stood up excitedly from his seat on the spot and raised his clenched fists, followed by excited applause, followed by a low round of applause.

The person in charge of Pepsi looked at the excited opponent with ugly eyes, and the other party cast a gaze as if he had sensed it, a kind of victor's gaze. Pepsi's profitability has long surpassed Coca-Cola, and this time the competition for carbonated drinks in the exclusive sponsorship of dinosaurs, Pepsi was full of confidence, but did not expect the result to be like this.

"Congratulations!" Lu Yiling politely cast a smile at him, and the person in charge of Coca-Cola was excited, still waving green dollars to the other party, it was hard to imagine that he was so excited to give money to others.

The applause came and went quickly, and the person in charge of Coca-Cola also sat down, and Lu Yiling said again: "Adidas Golf Co., Ltd." ”

Another middle-aged foreigner with a peaked cap also stood up and shouted that he had won the bidding, followed by a polite round of congratulations and applause.

Lu Yiling announced one by one:

"Wal-Mart."

"Hilton Hotels Group."

There was a round of applause every time a list was announced, and ten minutes later, Lu Yiling announced the last list and said, "Hasbro." ”

In a round of applause, he continued: "The above 23 companies have obtained this exclusive sponsorship license, congratulations! ”

There was another round of warm applause, the person in charge of the company who won the bidding applauded the most enthusiastically, the person in charge of the company who lost the election helplessly shot things perfunctorily a few times, Pepsi Cola and others left like a defeated rooster, and there was no point in staying any longer.

Lu Yiling took the heads of more than 20 enterprises that had obtained sponsorship licenses to land on the main island, that is, Diaomen Island. Under the leadership of Lu Yiling, more than 20 people came to the public exhibition and tour center of No. 4 square on the southeast side of the park. Everything here is state-of-the-art, modern infrastructure and has been built.

"Ladies and ......gentlemen" Lu Yiling looked around at the empty layout of the exhibition center, retracted his gaze and looked back at a group of business representatives: "There is less than a month before the park opens, all the hardware arrangements of the venue have been ready, just waiting for your entry, this is a manual of the park, which has been listed in detail, which places need to be labeled with your logo and other matters are all in the manual, now you only need to get it as soon as possible, the internal shopping mall on Square 3, Walmart needs to put all the goods on the shelves......"

While Lu Yiling spoke, his assistant held a stack of manuals and handed them to all the representatives in charge, each person's manual is different, and it is all exclusive to their respective enterprises.

Lu Yiling looked at everyone and asked, "Our people will fully cooperate with you, and if you have any questions, you can raise them as soon as possible." ”

The person in charge of Walmart immediately responded: "No problem, Mr. Lu." I just contacted the company, and Walmart has already started to prepare the goods, which will be shipped by air in a week, and all the tasks will be completed within half a month. ”

Everyone said it was okay one after another.

Obviously, the world's top 500 companies and top companies not only flock to participate in this sponsorship competition, but also realize that "Dinosaur Park" is not a zoo that simply watches dinosaurs, although tourists come for dinosaurs, but this is not to position the park as a zoo.

Ren Hong is a dinosaur as the core signboard, the park into the world's top and unique luxury resort, all the facilities and services are top-notch, he never thought about recovering the sky-high investment cost through tickets, advanced and top-level service means high operation and maintenance costs, just relying on a few hundred dollars a ticket, the maximum capacity of 40,000 people, this income is always beyond the means.

Dinosaur Park is more of a resort model, the park chooses to build on a medium-sized island of more than 220 square kilometers, and cooperates with so many world-class enterprises in different industries, the purpose of which is to build the entire dinosaur park into a global service chain and independent ecology.

Why did you choose to keep the dinosaur park on an island instead of the interior of Greater China? Not because to emulate the dinosaur movie had to be set on an island, but because it ...... In the words of Ren Hong at an internal meeting, such an island service ecosystem is an island industrial chain created by a number of companies in different industries...... It's just to make it easier to rip off customers!!

Of course, this kind of thing can only be said internally, and everyone knows it.

With the cooperation of Hilton Hotels, Hasbro, Coca-Cola and other world-famous companies, the interior of the dinosaur park is not just to watch dinosaurs, the huge 220 square kilometers of the site gives enough space for value development, the emergence and cooperation of these companies, a series of services provided on the island will include hotels, restaurants, shopping malls, dinosaur peripheral derivative products sales, tourism services, cooperative brand licensing, and even casinos.

Compared with these services, how much revenue can the sale of tickets to the Dinosaur Park be? These are the real big business, and Matrix Technology's internal analysts have calculated that the proportion of ticket revenue in the total revenue in the future will not even exceed 7%. Thanks to the unique irreplaceability of Dinosaur Park, the only one in the world, like the Burj Al Arab Dubai, this is the real root.

But unlike the Burj Al Arab, which is only for the rich, Dinosaur Park is obviously not cold, but all-inclusive. As a top-notch resort operating model, in addition to the public exhibition center center, there are also a large number of properties on the island that only serve the wealthy, such as the golf course managed by Adidas Golf Company in a secluded place with a beautiful environment, and the top service of the luxurious Hilton hotel inside, etc., the large size of the island makes the implementation of this series of plans possible, and also allows the dinosaur park to get rid of the level of just a zoo.

In the face of ordinary consumers and tourists, a group of tourists composed of family members will basically pay a total of about 5,000 US dollars for a park tour, which includes all the costs such as tickets and internal additional consumption, but this money is even stretched to the limit of staying in a Hilton hotel.

The service providers in this part of Malaysia can perfectly solve these problems, ordinary tourists cannot afford to stay in Hilton hotels, but the ordinary consumption services provided by Malaysia on the islands around Diaomun Island can perfectly solve the needs of ordinary tourists.

And give a small part of the profits to the merchants in the region, they will help you wave the flag, solve a big problem, kill two birds with one stone, and form a complete industrial association cluster chain.

As time went on, the first regular tourists or wealthy people who pre-purchased tickets began to fly to Malaysia from all over the world just to catch a glimpse of the dinosaurs.

(To be continued) (To be continued.) )