Chapter 36: I was slapped in the face by reality

Thinking too much?

There are a lot of such successful experiences in the online article!

Well, I'm going to hear what Old Tan has to say!

Yu Chao made a gesture of listening and signaling Lao Tan to continue.

Lao Tan continued: "I won't say much about the preparations and precautions for opening a restaurant, just talk about what you just mentioned, hunger sales, is that what you mean?"

Well, so to speak.

Yu Chao nodded, agreeing with Lao Tan's summary.

"What is the essence of hunger sales? Product, product is the core thing. ”

"Your cooking skills and secret recipes make dishes that are your products, but what is a restaurant? It's a food service business, which means that service is also important, it's also your product. ”

"You only take one of these services and forget the other equally important service, how can you ensure that customers are willing to pay for such a hungry sale?"

"Hey, I'm just having a meal, but your boss's shelf is too high, am I here to eat, or am I here to be angry? What about the deliciousness? There are more delicious dishes in the world, and it doesn't have to be your family, why do I have to be angry?"

"Wait. Yu Chao made a pause gesture, "Old Tan, I'm just limiting the number of people and meal times, isn't this a bad service attitude?

Lao Tan took a puff of cigarette, shook the ashes, and said with a smile: "In other words, if you go to eat, come to the door and take a look, hey, there are so few people in this shop, and the price is expensive, are you willing to eat?

Yu Chao sneered: "Hehe, then I don't limit the time, this will always work, right?"

"If you don't limit the meal time, you are willing to spend a lot of money to eat home-cooked food? People who are willing to eat home-cooked food will spend more money than ordinary restaurants to eat in your restaurant?

If you are seen by an acquaintance, will you laugh at yourself, or will you feel a little silly? At that time, the taste of the food is not the first factor that customers want to consider!"

Yu Chao thought about it, if it were him, it would be like this, I am afraid that he would have to go out again if he entered the door to see. I will think in my heart, what a single order, this is a clear extortion, what is so expensive, no wonder there are few people!

By the way, why don't you go back and flip through the reading records and see what is written in those food texts?

Seeing that Yu Chao didn't speak, Lao Tan continued: "Also, if you just opened, in order to gain popularity, the price is about the same as that of an ordinary restaurant, will you definitely be able to prosper in business?"

The store environment, location, surrounding traffic flow, and specific consumer group estimates, these must be calculated, if you are not careful, you purchase substandard dishes, after making dishes, like the old man we met last time, have you ever thought about it?"

Yu Chao said with a bitter face: "Don't, Lao Tan, didn't you just say that I was determined to make money by opening a restaurant? Why did you suddenly change my tone again? If you continue to talk like this, I don't want to open it!"

Lao Tan ignored him and continued: "Even if you take your time and accumulate enough popularity, can you stand being busy in the kitchen all day at that time?

On the premise that you don't raise prices and maintain ordinary consumption, if the price increase is high, can you still guarantee your popularity? You have to be in charge of the kitchen again, and you have to worry about the big and small things in the restaurant, are you mentally prepared?"

When Yu Chao heard this, he hurriedly picked up his wine glass, "Old Tan, don't say anything, I'll do this glass of wine first as a respect, you are free." ”

Yu Chao drank the wine with a bitter face, the tumbling in his stomach, and quickly drank a bowl of soup to press it down, otherwise he would vomit it out when he couldn't keep it.

Holding back the discomfort of his body, Yu Chao asked: "Okay, Lao Tan, do you say that these are to persuade me not to run a restaurant?" Then tell me, what else can I do to start a business, I can't go to any restaurant to apply for a job as a chef, right?"

Lao Tan smiled and drained the wine in the cup and poured it for himself, as for Yu Chao, forget it, just like him, I'm afraid he will have to fall if he drinks it again.

"Drink more soup, it tastes good. Hehe, I won't advise you to drink the wine, if it is summer, we can still drink some cold beer, brag or something, drink white, you still need to exercise more!"

Lao Tan slowly and methodically sandwiched the dishes, took a sip of wine, and said for a long time: "What I mean, you have done a good job in preparation, but your path is wrong, no, it is wrong."

You see, your craft isn't really good, at least I've eaten a lot of things that taste better than yours. But you have a secret recipe, that's your advantage, as long as your secret recipe is unique, hehe, it's much better than what kind of restaurant you open. ”

Yu Chao drank the soup bowl by bowl, and at the same time thought about Lao Tan's words in his heart, what should I do about this?

The reason why the secret recipe is a secret recipe is that others can't study it, and it is difficult to imitate and precious enough.

Think about those condiments, although the quality is stronger after refining, it is difficult to guarantee that there is no similar or even better on the market or elsewhere.

Thinking about it this way, there is only umami paste, which is expensive enough and has the quality of umami +5.

Whether it's a dish or a soup, you don't need to add a lot to it. Even for the sake of secrecy, it can be dissolved with refined drinking water to reduce the concentration, and Yu Chao has tested it, and there is no difference.

"Brother Tan, I've thought about it carefully, other condiments are just that, there is nothing unique, there is only one, I think it should be a secret recipe. ”

Lao Tan asked casually: "Which one? Don't say it yet, let me guess, hehe, it must be to add umami, right? This kind of umami is also different from chicken essence and monosodium glutamate, I can feel it, it can improve the deliciousness of the original dishes a lot, it should be a secret recipe handed down from ancient times, right?"

Yu Chao showed a "how do you know" expression at the right time, and then said with a depressed expression: "You actually saw it, I guess those famous hotels and the like should have the same recipe!

Lao Tan shook his head, and said in his heart that I shouldn't have overhit Xiao Yu today, "Xiao Yu, although other families may have them, after all, when there was no chicken essence monosodium glutamate before, didn't you have to make delicious meals for some emperors and officials to enjoy, but if it was really that magical, there would be no invention of chicken essence and monosodium glutamate."

Those people's recipes just have that taste, but it's a little worse than yours, so your recipe is precious. ”

Old Tan smiled and asked, "Do you know what business is the most profitable?"

"Monopoly, monopoly business is the most profitable!" Yu Chao blurted out.

Just kidding, you can't go wrong with the answer to this question!

PS: Click to break 10,000 has been achieved, today's 1,000 harvest is not a big problem, so should we put the goal on 3,000 harvests? There are still six days, it should be possible, right?