Chapter 163: Cutting Meat and Connecting the Little Brother
The cancellation of Su's communication is very simple, accompanied by the lawyer throughout the process, the Zhang family did not have any obstruction, but said that since the two sides are cooperating so happily, the situation is so gratifying, it is a pity not to cooperate, the following agency did not dare to play any article on the payment, after receiving the lawyer's letter, he immediately called the payment, and after successfully getting the payment of 200 million, Su Ming repaid the money to Zhang Limei as the start-up cost of the new company.
Contact with the following agency to discuss the continuation of the cooperation but the progress is not smooth, many companies have refused to cooperate, and Zhang Limei also got the news, Nantian company has obtained the domestic agency of Ericsson products, Nokia is said to be negotiating, but there is no result.
Please Su's market development for more than a year, Ericsson and Nokia China market performance soared, has become the largest market except Europe, both companies have upgraded the office in China to a branch, the authority has increased greatly, the approval of the agency does not need to go through the headquarters, so it is not so difficult to get the agency, as long as you have the right to produce, who to cooperate with is not cooperation, the following companies do not care if you are surnamed Su or Zhang.
As the saying goes, where there are people, there are rivers and lakes, although the Ministry of Posts and Telecommunications is the only one in the terminal, but there are also many people who have not benefited from Motorola, Zhang Limei's father personally came forward to promote the contract of Ericsson in several provinces to enter the telecommunications terminal market, with these contracts in hand, Nokia is also a little tempted, after all, cooperation with operators is the most accustomed way for them.
At this time, Fei Zijun personally came forward and had a conversation with the manager of Nokia's Chinese branch, and the conversation was as follows:
"Excuse me, for a century-old company with science and technology as the people-oriented, integrity to create value as the concept, and technological innovation as the goal, is it better to sell more goods to make more profits, or to establish its own brand strategy and reputation in depth, so that more customers can contact and understand their own products?"
"These are the pursuit of our company, as a company, profit is also an aspect we need to consider, of course, the brand and product reputation is also our pursuit, so that more customers can enjoy the convenience of our products, is our consistent pursuit." The general manager of the Nokia branch is not a fool, he feels that he has a very clear guess about Fei Zijun's intentions, isn't it just not to let his agency to the company that originally cooperated with them, it is really not a waste of time to talk about such a lot.
"If you think I'm here to persuade you not to give your agency to another company, then you're wrong, it's your company's right, and we don't mean to interfere." Fei Zijun's understanding of Nokia is no worse than the guy in front of him, the general manager of a branch office can't enter the decision-making level of the head office, but Fei Zijun knows how big Nokia's ambitions are, and it's not as simple as wanting a share of the mobile phone market.
Like other companies' mobile phone longitudinal methods are imitating the market pioneer Motorola, Nokia just wants to start a new stove, and Motorola reverse processing, like Motorola confirmed in the right to cancel on the left, but he confirmed in the left to cancel on the right, just so simple, it represents a company's enterprising, a customer in the adaptation to a longitudinal method, if there are no special factors, generally will not adapt to another.
"And what are you here for?" This general manager was also confused by Fei Zijun, not for this purpose, so do you need to appear as a big man behind the scenes, it is said that this agency contract was negotiated by the person in front of him at the headquarters, and he will never be seen again in the future, and this time he suddenly ran out, not related to the agency contract, what is the matter.
"You also know that we have a change with our partners, which has caused a little negative impact on the market determination, in order to make up for this loss, our company is ready to hold a big market development activity, called the meat cutting action, I hope to get your company's strong support." Thinking of the name of this activity, Fei Zijun felt that it was too straightforward, and he exposed the purpose of his activity nakedly, but Su Ming insisted on calling it so, and he was embarrassed to refute Su Ming in such a trivial matter.
"Flesh-cutting operation? Don't know what your company means by this? The general manager was taken aback by this name, what does this mean, stock liquidation is called cutting meat to describe losses, but this name is used to open up the market, which is a bit too scary.
"On the basis of the current market price, our company is ready to reduce the price of 4,000 yuan at a time on a large scale and unlimited for loss-making sales, so that the Nokia brand will penetrate into the hearts of the national public in a short period of time, so that more people can realize the excellence of Nokia's products." Fei Zijun explained to him lightly, this kind of behavior can only be used by people like Su Ming, if it were him, he would never use this way of killing a thousand enemies and injuring himself eight hundred, but he is just a professional manager, and performance is his pursuit, it can only be said that the direction of consideration is different, an action like Su Ming, excluding the factor of falling out of anger, is also very useful for maintaining a market position, although there is no profit or even a loss in the short term, but it can drive the other party out of the market, and it can also scare off more people to enter the market, Of course, it is also beneficial.
"Oh, buy Karma, are you crazy, you are going to lose money by lowering four thousand, and it will also damage our brand image, I will not agree with you doing this." He is worried that in this way, others will mistakenly think that Nokia is a low-end brand, and this kind of crazy market development will only damage the normal progress of the market, once the price is lowered, it will be more difficult to adjust it back.
"This is a special event to cooperate with our company's name change, and we will introduce it clearly at the event."
"How do you need us to cooperate with your actions?" The general manager thought about it and was a little tempted, as for the loss, it is not his own loss, seeing the sales soaring, the head office will only remember its own credit, as for the cooperation or something, it is all empty words, and the loss can not be passed on to our heads.
"You just need to prepare sufficient supplies, and I will communicate with your head office on other aspects." Fei Zijun's words made this guy almost vomit blood, isn't it because he doesn't have enough authority, and he doesn't want to pass on the loss to us, I don't think it's good for me to speak, hmph, as long as you can explain the stubborn guys on the board, I don't care.
Fei Zijun didn't even go to Finland, but just wrote an analysis report on China's future mobile market according to Su Ming and sent it to Nokia's headquarters, in which he detailed the number of people in China who can afford to consume mobile phones, the expected economic growth rate, the number of new users expected to be added in the next few years, and the significance of this action.
Su Ming's original words are that there are many Chinese, and there must be many rich, even if it is calculated according to one thousandth of rich people, there are more than one million rich people in China, and now, the rich people in the south have far exceeded this proportion, and the fixed telephone market is particularly mature in countries, which is a negative factor for the popularization of mobile phones.
According to Su Ming's theory, Westerners still think that China is a very poor and backward country, and the importance of this market is only in the future, but they do not know that in China's huge population base, the group of people who got rich first is already a very huge group, and now the number of people who can consume mobile phones in China is comparable to Germany, the largest country in Europe.
As soon as this report was issued, it quickly attracted the attention of Nokia headquarters, and Nokia even found a market research company in Hong Kong to verify the authenticity of the report, and found that the figures on the report were a little conservative, and immediately convened a board meeting for the report, discussed and resolved the content of the report, and decided to join in and explore the fertile market of China with Su.
The decision to finally send to the Chinese branch made the manager of the branch unable to believe the authenticity of the document, each machine according to the current price reduced by two thousand, and at the same time after the sale of each mobile phone, the Su family carried out an advertising subsidy of 1,000 yuan, so that Su Shi's action basically did not have any loss, but there was a little surplus, of course, for Nokia is not a loss, the cost of electronic products is low Everyone knows, but it is necessary to spread the R & D expenses to the top, if the sales are enough, Of course, R&D costs can also be amortized a little thinner.
At the same time, he was entrusted to send an intention to Su Shi to negotiate the establishment of a joint venture factory, to see if Su Shi was interested in cooperating with Nokia to build the first factory in Asia, when this guy finally endured the bumps and came to Pingyang, he couldn't imagine that such a large company would be headquartered in this small city, but he got a news that Fei Zijun, who had originally made an appointment to talk to him, actually went to Anjing again, and the two of them just crossed over.
It turned out that after Sun Xian learned of this situation, she introduced the newly established China United Communications Company, in her words, this is an enterprise established by the Ministry of Electronics Industry, and the guys from the Ministry of Posts and Telecommunications are not right.
But after Fei Zijun passed, the result was a little disappointing to him, not to mention that Unicom's network is not large-scale at all, most of the funds are used for network construction, there is no funds for large-scale procurement, and there are no marketing channels below, there is no room for cooperation at all.
Unicom's people are very interested in their plan, and want to join in, but they can't come up with the right conditions, and finally for the sake of the other party is also one of the domestic mobile network operators, Fei Zijun promised to take out 50,000 mobile phones for them to open up the market, so that Unicom's senior management is grateful, and they are determined to hug Su's thigh tightly in the future.
(To be continued)