Chapter 164: How Are You Going to Thank Me
Because there are still very few people who can afford to buy mobile phones, especially where the mobile network has not yet been built, there is no need to think about it, Su Ming just published a huge advertisement in the mainstream newspapers and TV in the major cities where the network was built, the picture is very simple, it is a Nokia mobile phone, next to it is a very eye-catching price, due to Nokia's concessions, the price is even lower to the extreme, more than three thousand lower than the market price, always leave a part of the profit for the agent, otherwise who will sell, Su Ming said four thousand is only an overall drop of four thousand.
But even so, it is also a great shock, although compared to the previous big brother's forty or fifty thousand, the price of the digital machine itself is low, but it is so low all of a sudden, it is still unbelievable, and then the following is a statement of concessions, Su Ming directly used the word cutting meat, but it is more intuitive and more impressive.
In order to publicize the name of Sushi Communication, the company logo has also been modified, and the words of limited edition have been added to the back, which has increased the purchase of consumer groups, and many people can't wait to call the purchase hotline above, for fear that they will buy it late, and such a cheap mobile phone will be sold out.
As soon as such an advertisement appeared, all the people who sold mobile phones felt the imminent crisis, especially the Nantian company of the Zhang family, which was even more miserable, and finally entered a batch of mobile phones, and invested all the previous profits into it, and it has not yet started to sell, and the price reduction statement over there has appeared, how can this mobile phone be sold.
The people of the Zhang family suddenly sat on pins and needles, especially Zhang Limei's mother, who scolded her daughter for her unfilial piety, didn't she pit her son, fortunately, Zhang's father was not so cheeky, he just told Zhang Ziru to sell slowly, and wait for Su's communication to sell this batch later, they can't keep selling at a loss.
"Call that dead girl back and ask her to adjust the price, I don't believe it, and it's the other way around, and even my brother and brother are pitted." Zhang Limei's mother still shouted unrelentingly, and Zhang's father glared at her fiercely: "The company is not hers, she can say it alone, and the advertisements are all out, how can you change it back, you too, don't let you mess with those ideas, and don't look at what your two sons are like, and with half of her ability, I don't need me to sell my old cheek everywhere." ”
"Ziru has a little bit of brain, she is very smart, and she will marry sooner or later, is it that when she gets married, the company will let her take care of it, do you say that she has something to do with the kid surnamed Su, or our whole family will catch them and let them change the price, Limei said it doesn't count, the kid said it's the end." Zhang Limei's mother is still there with bad ideas.
"If your daughter is ugly, there will be light on your face, what do you think, your son is your own child, and your daughter is not." Father Zhang really didn't expect that the old woman would be biased like this.
"At the beginning, you also said that the daughter who married out spilled the water." Seeing that Zhang's father's face was becoming more and more ugly from gloomy to sunny, Zhang Limei's mother stopped talking.
"What now? Is this kid a flute-headed green, just to get angry, how much money do you have to lose? Zhang You suddenly felt weak, he didn't expect Su Shi's reaction to be so violent, and he thought that they would be separated, and the two families would do their own thing, but he didn't expect Su Ming to adopt this method at all.
With the full development of the distribution, the power of ultra-low price strategy and advertising began to show, and more than 30,000 units were sold in the country on the first day.
This result is basically the shipment volume of the previous half a month, not to mention Su's side, even Nokia did not expect the activity effect to be so good, 30,000 units a day, about to catch up with the shipments of the European side, it is too hard to believe, the logistics department immediately organized to start the dispatch to China, rather than causing a shortage of goods in Europe, but also to meet the demand here.
Why did Nokia do this, in addition to the fact that the market in Europe has basically remained stable, it is more important to cultivate the emerging and huge market of China, and even if the price has dropped so much, it is still profitable for them, and the profit is much higher than that of Europe, so they are naturally willing to meet this place first.
In addition to the needs of rich bosses, there is also a large consumer group that is officials, subordinates bribe superiors, businessmen bribe cadres, public funds to buy private enjoyment and other ways, all take advantage of this cheap time to start, and even some places have not yet opened the digital network, just buy the mobile phone first.
Although the number of sales began to decline in the next few days, it has always remained above 10,000 units, and the profit of each unit plus Nokia's subsidies can guarantee a little more than 1,000 units.
Now other companies can't sit still, who knows when Su's activity will end, I originally thought that Su's would not be able to last long after losing money and making money, but I didn't think that ten days had passed, and there was no sign of the end, first of all, Ericsson came to the door first, wanting to join this activity, and at the same time conceding more profits to Su's.
Because Ericsson's development in China is the best except for Motorola, this time it was overtaken by Nokia because he didn't pay attention to it for a while, and with this large-scale advertising campaign, the Nokia brand has also begun to take root in the hearts of the people, which makes Ericsson how willing.
This is still Ericsson headquarters first found a problem from the sales report, how did the original partner change the name, and the sales volume suddenly decreased a lot, when the Su family acted as an agent for two, because Ericsson entered the Chinese market first, all the popularity is a little stronger than Nokia, and the name Ericsson is also simpler than Nokia to remember.
This understanding only found that the Chinese market is changing, in just a few days, Nokia has surpassed Ericsson in terms of popularity and market share, and all this is just because the Chinese branch has not carefully considered the agency to a company, if it is not so, Su Shi to do such a big event, will definitely pull Ericsson.
It is a rare thing for a company to act as an agent for two products, not a lack of attention to the Chinese market, coupled with the fact that Sue has always adopted an impartial attitude, Ericsson has been a little higher than Nokia in terms of shipments, and they are not willing to toss blindly, so as not to destroy the current good situation.
Who knew that suddenly something had happened, the Su family just notified them to put the agency into another company, and at the same time they approved a new company, isn't this a normal thing, how did it become the current situation.
Su Ming was originally troublesome with the products of the two agents, and now he just took the opportunity to get rid of one and concentrate on Nokia, Nokia also knew that he had specially built a metal mobile phone for himself, and the mobile phone full of metallic luster was held in his hand, and it was different at a glance, and he had a lot of face, but Ericsson didn't even say anything about it.
Su Ming is unwilling to let Ericsson mix in, but Ericsson has to come over, isn't this upside down, should be the agent to ask for suppliers, and finally Ericsson provided a message to Su Ming, which moved Su Ming, it turns out that Ericsson has begun to develop Chinese mobile phones, and is ready to launch a Chinese mobile phone in the near future, although it is impossible to exclusively authorize the Su family, but it can be supplied first.
After Ericsson joined, there were only five days left before the expected end of the date, Su Ming immediately revised the advertising content, announced the end of the event, and also printed Ericsson's mobile phone, which was another heavy blow to Zhang's Nantian company, and the tens of thousands of mobile phones in their hands immediately depreciated by thousands of yuan, and Su's also sold Ericsson, and they couldn't sell it in their hands.
And Su Shi for the original betrayal of them and now to find the agent to take the past to take the same treatment, this time it took away most of the dealers, the remaining few are either weak, or the payment is not collected, the only way left for them is to deal with the provincial post and telecommunications departments of the agency contract.
Relatively speaking, the price of Motorola's mobile phones is higher than the price of this batch of goods in their hands, so in the sales points of the post and telecommunications department, their mobile phones are still a little competitive, but there is no need to count on that sales.
For them, the only hope is that the event will end soon and the price will return to normal, so that they can still make a certain profit, and they will not expect to make money as before, and they will be thankful not to lose so much.
With the announcement of the end of the event, sales began to heat up further, and there was no chance if you didn't buy again, although Ericsson only joined in the last few days, Ericsson still achieved good sales results, barely caught the last train.
After the event, Su's used a large page to thank all new and old customers for their support to the event, this is the first time in China to publish a huge advertisement especially for thanks, so that others seem to be a waste at all, the price of the full-page advertising is not cheap, but others must not know that Nokia and Ericsson are the big boss in the back, in fact, Su's did not take a point.
After the end of the event, Su did not return to the original price, but the current price has risen by more than 1,000 points and 2,000 points, if the price does not rise, others will feel deceived by Su Shi, and now they will only feel that they have bought the right one, and they bought it in time, but this price is a price that is not up or down, making people vomit blood uncomfortably.
Calculated, the whole event sold nearly 300,000 mobile phones, after removing all expenses, Su Shi also made more than 100 million, while expanding its own market, not to mention, it has further enhanced its own influence, and at the same time the two companies of Nokia and Ericsson are firmly tied to their own chariots, forget, but also harvested a little brother Unicom, the 50,000 units in his hand have not been sold, and now if you want to buy low-cost mobile phones, you must go to them to open an account to charge the phone bill.
"Say, I'm angry for you this time, how are you going to thank me?" Su Ming sat opposite Zhang Limei, and after touching the red wine in his hand, Su Ming asked, under the light of the red wine, Zhang Limei's face suddenly turned red.
(To be continued)