Chapter 972: The Art of Negotiation
Zhong Lu is the president of Huayuan Real Estate Beijing Branch, and the Summer Garden Community is the first residential community developed by Huayuan Real Estate in Beijing, and the current sales performance has not reached the expected target.
Don't say that the storefront room is over, even in every building in the community, how many suites are left, he knows in his heart!
So after just being stunned for a moment, Zhong Lu couldn't help but smile, and there was a slight sneer that was not easy to be noticed, and he was going to be deliberately noticed by Wen Shuo, and said lightly: "Chairman Wen's preliminary work is really good." ”
"Yes, yes, after all, it costs so much money. The fat man nodded busily, and said honestly: "Mr. Zhong, can you see it?"
"No, I can't. Zhong Lu refused very simply.
The fat man showed a look of surprise in disbelief: "Mr. Zhong, I have paid so much money, how could you refuse so decisively?"
Skullcap almost couldn't hold back and was about to burst out laughing.
Dead fatty!
It's shameless enough!
Zhong Lu looked at Skullcap Zhi's unbearable expression, and suddenly realized that the negotiation object he was facing was a bit special.
He sighed and said calmly: "The price is too low, according to the market price, the price per square meter of the storefront room is already 13,000 yuan...... More than 7,900 square meters, more than 100,200 yuan! Chairman Wen's bargaining is too ruthless. ”
"How can it be so high?" the fat man immediately retorted: "There are also storefronts that are less than 12,000." The fat man said very seriously.
"The location is different, the area and the pattern are different. Zhong Lu was noncommittal and said, "The average price is twelve thousand five, and there are still some." ”
The fat man looked puzzled, but did not speak.
But the expression is clearly asking: "Is it really that high?"
He looked at the skullcap again.
Skullcap smiled and didn't speak.
Zhong Lu said: "According to the average price, it will also cost 98.75 million yuan, if Chairman Wen feels that because of the number of sets purchased, so he needs a discount, I can make a decision now, give Chairman Wen a discount of more than 8 million yuan, Shuoyuan Holdings only needs to pay 90 million, you can buy the remaining 24 sets of storefronts." ”
"It's too expensive, we don't have that much money. The fat man said with a bitter face, and looked at the skullcap again, as if asking for help.
Such a scene fell in Zhong Lu's eyes, and he suddenly felt that he had guessed Wen Shuo's thoughts.
He just wanted Skullcap Zhi to speak, and with the help of Skullcap's identity, to facilitate this ...... You can take advantage of big deals.
But Skullcap didn't speak......
Zhong Lu probably had it in his heart.
Skullcap may have the same idea as Wen Shuo, after all, Shuoyuan Holding Company is their junior. However, it is precisely because of her identity that Skullcap Zhi is really inconvenient to participate in the negotiation of this transaction, and she is even more embarrassed to take advantage of Huayuan Real Estate with her own identity.
"Chairman Wen, the discount of 8.75 million yuan is equivalent to giving you 800 square meters for nothing, and four small sets of storefront rooms!" Zhong Lu said seriously, and then looked at Skullcap Zhi.
Skullcap looked embarrassed, she regretted that she had come today......
Just let the fat man come by himself.
So, she just smiled and didn't say anything.
The fat man shook his head like a rattle and said, "Mr. Zhong, you can't say that, according to your thoughts, according to my psychological price, I should have paid 79 million, but I spent 90 million, and the extra cost of 11 million is equivalent to I spent money, but I lost five or six sets of storefronts?"
These words made Zhong Lu a little unable to turn around for a while, as if he ......
It makes a sense.
"Frankly. The fat man sighed, and his expression suddenly changed from the previous honesty to cunning, turned into serious and serious, and said: "You should also know in your heart that I decided to invest in the purchase of storefronts in the Summer Garden Community, largely out of a sentiment, in the current market environment in Beijing, there are many better storefronts, which are more suitable for investment." I'm not putting you in the army, but I have to say that the price of 79 million is indeed all the cash that Shuoyuan Holdings can come up with; secondly, when the storefront of the Summer Palace was pre-sold in the early stage, the average price was about 10,000 yuan per square meter, but the current market price has increased, so I think Huayuan Real Estate can accept this price. You may say that at this time and that time, pre-sale and existing houses are definitely not equal. I admit this, but you should also know very well that without this investment by Shuoyuan Holdings, with the current market, the remaining 24 storefronts in the Summer Garden Community would not be sold out in one year, or even two or three years. ”
Zhong Lu frowned slightly, and after a little thought, he said: "Chairman Wen, he is worthy of being a well-known outstanding young man in the capital, and he has investigated and analyzed it accurately in all aspects, but the price of 10,000 yuan is equivalent to a 20% discount, not to mention, although the current sales of Huayuan's house are not very good, but the market price is still steadily improving, one year, two years, three years, maybe one square meter will rise to more than 20,000 yuan, why can't Huayuan real estate wait a little longer?"
"Because, I know a trade secret. Wen Shuo said with some embarrassment.
"The problem of our company's tight capital chain, right?" Zhong Lu smiled and said: "It's only two or three months, do you think Huayuan Real Estate, Beijing Branch, will be able to survive because of these tens of millions of yuan, even if it is 100 million, 200 million?"
"No, of course I wouldn't have such a stupid judgment. The fat man shook his head and said: "But in two or three months, 79 million funds can make Huayuan Real Estate Beijing Branch more comfortable to do more things and create higher value, at least ...... The value of more than 10 million sold is much higher, after all, Huayuan Real Estate is a big business, unlike us small businessmen, who only have this trivial profit in their eyes. ”
Zhong Lu shook his head and said, "But seeing that I have lost so much money, I see that the price will be higher in the future, and this loss is more than more than 10 million." Moreover, if we do this, it may cause turmoil in the real estate industry in Beijing, which will lead to the hatred of peers, and will become the target of public criticism. ”
"Mr. Zhong, in fact, I decided to invest in real estate, and I also fancy the profit of house appreciation in the next one, two or three years. Wen Shuo sighed softly.
In a word, Zhong Lu was silent again.
Their conversation is not too much, concise and direct, but Skullcap Zhi, who is sitting next to her, still listens to a thrilling feeling.
She had to admit that when it came to negotiations in this regard, she might be able to reach this level, but she needed to make full preparations in advance, rather than just playing on the spot like Fat Man and Zhong Lu. Aggressive with each other, so subtle in their rebuttals, and without leakage. The most important thing is that the two have such a heated conversation, and they also have to make sure that they don't make each other angry.
This is the essence of negotiation!
If you don't talk about collapse, you have to talk about it, and you can do business.
If the conversation collapses in three or two sentences, what kind of business is there left?
Moreover, not talking about the collapse also means that both parties have the intention to make this business a ......
Wen Shuo was not in a hurry, picked up the tea that the secretary had carefully put down just now, and took a sip gently, seemingly calm and waveless, but in fact, his brain turned quickly, analyzing and judging Zhong Lu's thoughts.
"Eighty-five million. Zhong Lu finally spoke, and said: "Since Chairman Wen likes to talk in a package, I won't go to talk to Chairman Wen one square meter at a time, let's be happy, if Shuoyuan Holdings can't accept this price, I can't help it." Frankly speaking, even if Qin Zhi, or Mr. Zhuo, or even Chairman Huang call me, I will not compromise, unless...... After I leave the capital, when Mr. Zhuo becomes the president of the Beijing branch, she will decide. ”
Skullcap Zhi's heart trembled, and she looked at the fat man with a little worry, with a little surprise and pleading in her eyes - fat man, you are amazing!
But, don't go too far!
Business comes to the present, and it is enough.
If you continue to lower the price, whether you succeed or not, you will offend people.
My mom and dad won't be satisfied.
The fat man scratched his head, looked at Zhong Lu in embarrassment, and said: "Mr. Zhong, let's talk about some gossip, in fact, since we decided to invest in real estate during this time, Qin Zhi and I have never considered buying a storefront house in the Summer Garden Community, as for the reason, you also know that the purpose of investment is to make a profit, where the interests are high, where to invest." Last night, when I and Qin Zhi invited Qin Zhi's mother, that is, Mr. Zhuo to dinner, Mr. Zhuo mentioned that you have a very strong work ability, good at opening up new positions, good at fighting tough battles, and want to transfer you to Zhonghai to open up the market, but Beijing is the top priority of Huayuan Real Estate, and others will take over your position as president, Chairman Huang and Mr. Zhuo are not very relieved, and Zhonghai over there, in addition to you can do it, you really can't find a suitable person, so there is no way, but Mr. Zhuo personally goes to the capital to take over your work. ”
Skullcap looked puzzled.
Zhong Lu took a good time, looking like the eight winds were not moving.
"It is precisely because Mr. Zhuo mentioned the importance of Huayuan Real Estate Beijing Branch and your ability that I thought of a question. Wen Shuo frowned and said seriously: "Your work ability is so strong, and the subordinates you have cultivated are definitely not mediocre talents, so if Mr. Zhuo parachutes into the Beijing branch as the president, he may not be able to convince the public." ”
Zhong Lu narrowed his eyes and said: "Mr. Zhuo has always served as the president of Huayuan Real Estate Corporation, and he is also a senior member of Huayuan Group, coupled with the husband and wife relationship with Chairman Huang, she came to a branch to serve as the president, how can she not be convinced, you are too worried." ”
"Maybe. Wen Shuo smiled: "But I don't think so, so at dinner, I took the initiative to propose that after Mr. Zhuo became the president of the Beijing branch, Shuoyuan Holdings would take out 70 million to 100 million funds to buy the storefront room in the Summer Garden Community, so that Mr. Zhuo could come up with such a transaction that was enough to convince everyone and enhance her prestige." ”
Zhong Lu smiled a little sarcastically, and then frowned slightly, as if he had thought of something.
"My thoughts may be too pediatric in your eyes, and Mr. Zhuo thinks so too. Wen Shuo said: "Moreover, Mr. Zhuo said to me, if you really have a heart, it is better to help her send a favor to protect your face, so that you can be more beautiful when you leave the position of president of the Beijing branch." ”
Zhong Lu was stunned.
Skullcap Zhixiu frowned slightly, her eyes were full of shock, and she was surprised by the fat man in her heart, in this world, what else is there that he won't use, people and things that he won't use badly, as well as love and face? !
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