Chapter 148: Someone Makes a Move Earlier Than Me?
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Here it comes!
At about 9 o'clock in the morning, media people carrying long guns and short cannons appeared in Cui Shi's field of vision.
"Dear audience and friends, hello everyone, this is the special session of the distant electrical appliance exhibition in the Gale Mall. As a well-known electrical brand in China, Yuanfang Electric has been deeply rooted in the hearts of the people. In order to repay the support of new and old customers over the years, a brand exhibition was opened in Jingzhou today. As you can see, it is only about 9 o'clock in the morning, and the exhibition hall is already crowded with well-known consumers, and there is a long queue in front of the cash register. In this exhibition, Yuanfang Electric gave unprecedented discounts, which can be described as full of sincerity......"
Cui Shi watched coldly, most of the local media in Jingzhou City, probably because he had already benefited from Cheng Yuan, and there was no lack of praise between the words, which made the effect of this large-scale advertisement more significant.
Yo, Sohu News is invited?
Cui Shi recognized it from the microphone's LOGO, which is a national media. If a piece of news is on the homepage, with nearly 200 million client installations, it can quickly attract attention across the country.
This is good!
Cheng Yuan, the higher the level of the media you invite today, the faster you will die.
It seems that although Yuanfang Electric is a leader in private enterprises, it cannot be compared with some real giants in the industry. Sohu News is probably the largest resource that Cheng Yuan can mobilize, and no matter how advanced CCTV is, he will not buy his account.
Cui Shi quietly followed the footsteps of the two reporters from Sohu News, and soon came to the largest area of the exhibition, near the air-conditioned store.
Yuanfang Electric's "Xinjing" air conditioning brand is the company's most competitive fist product. Many people do not recognize the TV, refrigerator, washing machine and other fields that Yuanfang Electric has later set foot in, but they can trust Xinjing brand air conditioners.
The mind is calm, and it is naturally cool.
Here, Cui Shi saw Cheng Yuan for the second time.
Today's Cheng Yuan, in a suit and leather shoes, is in good spirits, and even his slightly bald scalp has been properly handled, and he looks like a successful entrepreneur with extraordinary bearing.
"Cheng Yuan, chairman of Yuanfang Electric Co., Ltd., thank you for your love for Yuanfang Electric for many years!"
In front of the camera, Cheng Yuan bowed deeply and spoke in a very sincere tone.
"Yuanfang Electric has developed to today's scale all the way, all thanks to the support and trust of consumers. As the birthplace of distant electrical appliances, Jingzhou City is also a treasure land of feng shui for my Chengyuan. Today's exhibition, in addition to thanking new and old customers for their huge discounts, all sales will be donated to the Jingzhou Municipal Government for the construction of Hope Primary School, for the education fund of out-of-school children in several poor towns and villages in the suburbs of Jingzhou City!"
Damn, I'll stand up for it.
Cui Shi silently calculated, if nothing else, it would not be a big problem for the sales of today's trade fair to reach several million. If the average price of electrical appliances is calculated at 2,000, the sales volume of 500 units is one million. According to the current crowd density, the number of transactions in a day is more than 500.
Coupled with the cost of news media and chartering, etc., the cost of advertising this remote electrical appliance is at least millions or even tens of millions.
Ostentatious!
No wonder he threatened to tear off my police uniform effortlessly, rich and capricious, Boss Cheng.
Sure enough, Cheng Yuan's magnificent speech won bursts of warm applause. The discount is unprecedented, and all the money from the sale has been donated? Even the world's top 500 companies have never seen such a big deal!
Or our own enterprises in Jingzhou, if we don't support it at this time, what are you waiting for?
For a while, even those who watched the excitement wondered if there was a lack of an air conditioner at home, a refrigerator or something, and it was not bad to change to a new one while the price was low today.
"Friends, let me Lao Cheng today give you a good introduction to the products of our distant electrical appliances!"
Cheng Yuan did a good job, and even hung up the promoter's badge in person, turned back and pointed to the air-conditioned store behind him, and said emotionally:
"Xinjing brand air conditioner is the flagship product of our distant electrical appliances. To do air conditioning, we have been doing it for ten years. Although it cannot be compared with those big brands for decades or even hundreds of years in terms of time, we have always spared no effort to control product quality and innovate core technologies!"
Hehe, quality control?
Cui Shi was mixed in the crowd, a cold light flashed in his eyes, and it was you who controlled the quality!
Cheng Yuan faced the camera, facing the countless crowds of people who gathered around him, and did not notice the inconspicuous Cui Shi, and continued to speak impassionedly:
"Last year, the sales volume of Xinjing brand air conditioners reached 3.3 million units, perhaps this is only a quarter or even a month of sales of big brands, but for small characters like Yuanfang Electric, it is a good result worth exciting. We believe that as long as ......"
"Return!"
Suddenly, a discordant voice suddenly interjected and interrupted Cheng Yuan's words.
Well?
Cui Shi was also stunned, how could someone start earlier than me?
An old lady with a wrinkled face squeezed into the crowd, pointed at Cheng Yuan and scolded: "What kind of garbage product, I just bought it home for three months, and it won't be refrigerated!
Cheng Yuan's smile on his face also stiffened slightly, and he asked a little embarrassedly: "Auntie, you bought our Xinjing brand air conditioner at home, can you remember what model it is?"
"I don't know what model, it cost more than 4,000 at the time, what kind of refrigeration king, but now it's hot, it's inexplicably not easy to use, liar!"
"That's it, Auntie. You first make an after-sales registration, and then I immediately arrange for the maintenance personnel to come to your home to see, if it is determined that it is a fault of our product, unconditional return, can you see it?"
"Okay, where can I register?"
In front of everyone's eyes, Cheng Yuan took an iPad handed over by the assistant, quickly opened an APP, and registered while asking.
The focus of the camera lens also falls on the iPad screen.
After-sales maintenance system for distant electrical appliances, air conditioners.
Item No: 21035. Fault phenomenon: the air conditioner is not cooling. Fault cause: to be investigated. Treatment plan: on-site service by maintenance personnel.
The old lady angrily followed a male technician wearing a distant electrical maintenance uniform, and a reporter quickly asked:
"Mr. Cheng, will the problem of air conditioning not refrigerating often occur? Consumers are most worried about the quality problem, can you tell us more?"
"I'm sorry. ”
Cheng Yuan put away his smile, apologized very sincerely, and said in a deep voice: "Any product has a repair rate, although Xinjing brand air conditioner from research and development to listing, every link has done its best to improve the quality and do a good job in customer experience, but in the past ten years, it has still encountered more than 20,000 product failures, well, to be specific, it is 21,035 times." ”