Chapter 297: Runaway Rating Turmoil
"VIY bombarded MPAA!", "Ye Wei was dissatisfied with the rating appeal result of "Little Sunshine Beauty", and angrily reprimanded MPAA", "Yunik Kuhler expressed his disappointment and suspected of supporting VIY"...... These news reports are seen in online media and traditional paper media, and the LMS rating turmoil is intensifying!
Ye Wei and Yunik Kuhler, two victims under the MPAA rating system, two movie geniuses who had a small conflict, suddenly united the front!
The two fan groups that had also caused some unpleasantness before also put aside their suspicions for a while and temporarily came together to support their idols.
At the same time, some people are wondering whether it is the same person or not, Vy and Cooler seem to know each other.
"They're the same person!" Kelsey suddenly had a sense of surprise, in fact, her previous inference was not wrong!
Ye Wei's public statement was not only supported, but also ridiculed and scolded by the blacks, and most of them didn't look at the article: "Screaming won't make you reasonable!", "Your garbage movie should be rated as ban-rated, and it will be embarrassing to ban it" Some even use racist words like Bower-125 "If you don't like the MPAA rating, don't rate it, it's better to go back to China, Chinese Yankee!"......
Why is "Air Crisis" PG-13 rate, "Little Sunshine Beauty" R rating?
A lot of media are already paying attention to this, and the MPAA is still silent, no one wants to come out and explain, and it can't be explained at all.
Could it be that "Crisis in the Air" is a film in which the Disney Group invested 55 million in production fees alone?
Or is it a well-known secret that the MPAA has always been very lenient on violence, and the summer popcorn movies, almost all action movies, which one is not violent? Spider-Man is righteous enough, it's not to fight around. If you are strict in terms of violence, no action movie can get a PG-13 rating. This is a scale that is unacceptable to all studios.
Therefore, in the eyes of discerning people, Ye Wei's public statement is sharp, and he grabs a problem that cannot be explained and solved by MPAA to fight back, and occupies the high ground in terms of reason and morality, as long as he is not prejudiced, he will stand on his side, his words are excited, but people agree more.
Maybe the MPAA will change the rating in the second appeal, and it is best to solve it without saying anything and finishing it quickly.
The next day, October 4, when Ye Wei and Kueller were still talking, there was another powerful figure in the rebel camp, Roger Albert!
The old man made it clear to the media that he supported Ye Wei.
Not a single preference, Albert has always been an open opponent of the MPAA rating system, repeatedly criticizing them for being full of mistakes about what films are "suitable for children", such as "Whale Rider" and "Rock School", both of which are rated PG-13, which he believes are not only harmless to children, but also have positive implications, and should be rated G.
He was also angry about the loose violence, and although he was a Catholic and would say that exorcism movies would be good, he said that "The Exorcist" was terrifying more than thirty years ago, and that it should be rated X (only for adults, later changed to NC-17) instead of R.
And last year's "The Passion of the Christ," he commented, "It's the most violent movie I've ever seen." The MPAA's R-rated rating proves that the group either never gives a rating of NC-17 to violent films, or is hijacked by the subject matter of the film. If someone other than Jesus had been crucified, I think the film would have been rated NC-17. β
Over the years, Albert fought at the forefront of the anti-MPAA rating. It is worth mentioning that he received a star on the Hollywood Walk of Fame in June this year, making him the first film critic to receive this honor, and he is quite a weighty figure.
This time, the old man's words were also a little excited:
"The Exorcism Video can be changed from PG-13 to R, and "Air Crisis" has a higher score than "Little Sunshine Beauty" but is lower? How many appeals have you been able to adjust the rating without the slightest revision? Who is doing these assessments? These all prove that the MPAA rating is swingable, manipulative, and hijackable.
I think it is appropriate for the TET to be rated R, but it should be rated well at the first time; the situation of the LMS is unacceptable, and can vulgar language be stricter than violent behavior? I support Ye Wei's appeal, this rating system with neither standards nor wisdom should have been changed a long time ago. β
Albert has been scolding for decades, how can such a large and complex organization as the MPAA change lightly.
However, things got out of control! Between October 3 and October 10, it was only a week before and after, and it was completely out of control.
Ye Wei's sentence "bastard" was like a clarion call for a general attack on all the people who had been angry with the MPAA, first the solidarity of Kuhler and Albert, and then those who hated the MPAA appeared one after another, some were active, some were spontaneous, they stood by Ye Wei's side and fought side by side.
Sofia Coppola, who was also wronged two years ago for her "Lost in Translation", is really not bad backstage (Focus, Universal Group), and there is nothing out of the PG-13 rating, except that the stripper's breasts were exposed for a moment while dancing, R rating. After the appeal failed, it was released with an R-rated without cutting it, because the target audience was adult audiences, a box office miracle, and 4 Oscar nominations (1/4 won).
Gia Coppola has already expressed solidarity before, and it is still a head guarantee, and Sofia Coppola is also very unpolite this time: "MPAA, you are so unscrupulous, won't you be ashamed?" is really a family mobilization, Francis Ford Coppola also publicly said: "How many years have passed, MPAA is still so unreasonable." β
Kimberly Pearce, whose "Boys Don't Cry" was rated NC-17 for "too long a shot describing female **", had to cut some important scenes for the sake of R-rating. Ironically, the MPAA does not allow too many sex-sex scenes, but allows the scene of the heroine being raped and killed in the finale intact.
The film was not bad behind the scenes (20th Century Fox), and it was very successful in the end, with 2 Oscar nominations (1/2 wins), and Hilary Swank won the actress.
After six years of enduring, Kimberly finally made public her strong dissatisfaction with the MPAA: "They just have a prejudice against homosexuality, and they are even more prejudiced against lesbians. The MPAA always does ridiculous things, but never has a good explanation. β
Kimberly was also interviewed for the doxxing of the MPAA, an MPAA documentary that will be unveiled at next year's Sundance Film Festival. And the screenwriter and director of the documentary, Kirby Dick, also publicly stated recently: "As far as I know, the MPAA rating standard only exists in their mouths. β
"Tornado" director Jane de Bont, "Cheerleader" director Jamie Babbitt, "Requiem for a Dream" director Darren Aronofsky......
And the sulking Lionsgate also did the same, and Tom Odenberg, the head of distribution, said: "The MPAA still owes us an apology, just this year." β
There are films that succeeded later, there are unsuccessful films, there are those that are released without changing the film, there are compromises and modifications, there are six major films, and there are independent films.
Who are "they"? It is the CARA (Classification-and-Rating-Administration) of the MPAA, which is the only organization in the United States other than the CIA that does not publish the list of members.
It is a grievance committee composed of six major studios, and it is those who have power. So the Big Six are better, and the independent filmmakers are sadder.
Because of the voices of these allies, the LMS rating storm is really big!
This week, the Los Angeles Times, the New York Times, USA Today and other mainstream media on the West Coast and East Coast have continued to pay attention to the report.
The Los Angeles Times published a lengthy editorial criticizing the MPAA's rating system for being contradictory, black-box, question-proof, and long-standing condoning violence, but being harsh on sex, profanity, drugs, disregard for practical artistic significance, and discriminating between big-studio and independent films.
"The Independent Line" said that "the decay of the MPAA rating system is exposed to the sun again", the "Special Issue of Film Producers" said that "the spirit of artistic independence has been humiliated again", and "The Reviewer" shook his head and sighed and said, "Do a good deed, MPAA, give "Little Sunshine Beauty" PG-13 rating. Salon was thrilled: "This ridiculous, waste-like rating system has been rotten in every pore since the first day it was established!" ......
Not only the rating system, but the situation has intensified into a rebuke of the entire MPAA, which the media has pointed out as a deformed product with a clear government intent from the very beginning, exerting political influence on the art of cinema, saying righteous and awe-inspiring nonsense every day, and in essence seeking the interests of the monopoly group.
This week, the film critics are also firing in full force, and film critics, led by Albert, have bombarded the MPAA for "hypocrisy", "dictatorship", "amateur", "stupidity", and "disgusting......
The review of "Popeater" magazine is even more direct and clear, saying that "Air Crisis" and "Little Sunshine Beauty" are treated differently because the former is a Disney movie, "no matter how many people are killed in the film, it will be PG-13", while the latter Although there are three A-level stars, the biggest problem is Ye Wei, he is too young, he is an Asian child.
"If he had been a white kid, there wouldn't have been this storm at all. To let him succeed, but not to let him be too successful, this is the right government, and it is also the evil spirit that MPAA obeys, so the R-level is the best gift for Ye Wei. β
In fact, many people know that this is the case with the views of "popeater", but not many people agree with it, and praising leaves is not the goal.
With this turmoil, he was just a fuse, and before "Unrated Film Reviews" was released, it detonated people's long-standing dissatisfaction with MPAA.
In any case, public opinion is one-sided!
DreamWorks is starting to worry, it's not about LMS, it's about upgrading to MPAA.
If the MPAA admits it, it is tantamount to admitting the accusations of the current public opinion, then it will undoubtedly be a heavy blow, and where will its fairness, authority, and face be placed? The American Parent Television Association has commented with half accusation and half warning: "The transparency, consistency, and sense of responsibility of the MPAA are worrisome!"
"It's all Ye Wei's fault", the matter is too big, too much, and out of control! Terry Price can't take care of it, and needs Katzenberg to deal with it.
Under the pressure of public attention, huge attention, and huge public opinion, the MPAA, which had been silent for many days, finally announced the results on Wednesday, October 12......
The second appeal still upheld the original verdict, R level!
"We have a clear rule that we rely on to be fair, and even if it's a bit arbitrary at times, we don't set a precedent for any film. β
This time, CARA Chairman Joan Grave personally responded, he has been in office for almost 20 years, he is used to seeing storms and waves, and he is not intimidated by the current scene, he is very resolute to the "Los Angeles Times", which recently criticized CARA:
"Ye Wei knows a little about our work, and everyone doesn't know much about it, and they all say that we don't have standards. However, we have a criterion that sexual-erotic terms in a movie, such as F-words, are only allowed to be used no more than 4 times in the territory of non-erotic-erotic language in order to be rated PG-13. "Crisis in the Air" fits the bill, while "Little Sunshine Beauty" has an F-word as many as 27 times.
So while it has a low overall score and is in the PG-13 range, it doesn't actually meet the criteria for a PG-13 scale. We're going to give it an R-rating. I need to emphasize that the total score is only a reference, and we will make flexible judgments based on the specific and different circumstances of each movie.
And Ye Wei hid a little from the public, the biggest verbal problem of LMS is not those swear words, but a sexual talk involving minors, which is so bad that I am embarrassed to say it. Our parents can't stand the film instilling false ideas. β
MPAA spokesman Howard Ganttman also spoke to the media, saying:
"Recently, we have suffered a lot of unfair questioning because of the LMS rating, all of which stem from people's lack of awareness of the MPAA. Ye Wei's words are an affront to all of us and a great insult to our hard work. Someone should tell him that being young doesn't mean you can be wild. It's time for this matter to end, and we hope that the LMS studios will stop making unnecessary appeals, and they will revise it if they want to get the PG-13 level. β
Is it because the system is not transparent that people lack understanding?
scolded Ye Wei as an ignorant and naΓ―ve, arrogant, rude, sneaky and concealed MPAA, wronged and disrespectful of fairness and justice, but never mentioned the issues of leniency, violence, differential treatment, etc.?
Such arrogance, such a wicked person sues first!
For a while, the outside world blew up again!