"The trailer is fantastic! Can't wait to see it in theaters on November 11th. "Meryl Streep looks like a badass, which is really exciting. ”

"Does anyone know what's going on? What did Bryslin do on stage?" asked Sheatonson, and many fans speculated along with the post: "She must have been dragged over." "Could it be a fight with another girl?", "Did she do something strange?"

dool26 said: "I still can't believe that Tom Hanks and Julia Roberts are in the same movie, but they seem to be fantastic, very special feeling. Randal 01 said, "There's a scene of the family in the hospital, who has an accident?" said Kzaatar, "I guess it's the old man, I can't see him." ”

"Stanley Tucci laughs to death! His laughter is a classic, but unfortunately he is only a cameo, so there shouldn't be much drama. "So many of my favorite actors!

"I'm curious, does Viy make a cameo in the film? I want to see him......!"

On Ye Wei's blog, YouTube, LoveViy and other websites' comment message boards, comments full of anticipation emerged, except for the obvious voices of various sunspots, few positive viewers said they were disappointed with the trailer.

Most of the media commented that it was a high-quality trailer: "a lot of conflict and suspense", "visible comedy, exciting scenes one after another", "six very distinctive characters successfully appeared", "a strong cast of shining trailers", ......

There are also a lot of doubts, the powerful cast is said to be a pile of stars, "it seems that every face is a celebrity, it's really bad", the wonderful trailer is said to be a trailer movie, and all the Huacai* is put in this 2. In 5 minutes, "can there be anything else?", the selling point is full of sales, and it is said that it lacks literature and art, "beautifully packaged Hollywood stories"

Overall, the official trailer of LMS has been widely praised, and there is no doubt that it is DreamWorks' most anticipated live-action film of the year, and one of the most anticipated films at the end of the year, superstars + prodigies, literature + business, and there is no reason why it should not be hotly discussed.

As the propaganda unfolded, the long-dormant viy began to recover, and the Armada became stronger, as if people were suddenly surprised to remember that this behemoth called an independent literary film.

Incredible!

LMS is moving in a good direction, DreamWorks is finally relieved, and the distribution department is most excited, counting on it to fight a turnaround.

They have reasons to be excited, in addition to the overwhelming external praise of the trailer, private market research also shows that the audience's interest in LMS is very high, and the most important family audience is no exception, the number of big sellers is "fun", "good for the mind", "suitable for the family" are the main reasons, and Hanks these familiar good image superstars give people confidence.

However, this is the side of the families of teenagers, and the families of children and children have expressed some concerns, the film seems to involve content that is not suitable for children, such as homosexuality, which requires film critics to help them make a decision, and of course, ratings.

As long as LMS wins the PG-13 level, these viewers will be much more relieved, and the probability of watching the movie will be greatly improved.

LMS is different from the low-budget, ultra-low-budget films of "Exorcism Video", and its 6 million production fee is actually a fake cost - Hanks and Roberts co-starring alone is worth 50 million. So it doesn't have to play tricks, it does it step by step according to the rhythm of distribution, as long as the film is good enough and lucky enough (don't catch up with Hurricane Katrina and the like), success is eight, failure is two.

But all the investors in the project are not just about success, they are about business miracles! PG-13 is so crucial.

It has been a few days since the LMS was submitted, and in a tight wait, on September 28, the MPAA announced the rating results of another batch of films, among which the much-anticipated LMS was rated as ...... R rating.

R-rate!?

Viewers under the age of 17 must be accompanied by a parent or guardian.

It was also labeled: This movie is not suitable for children or even teenagers! It is not suitable for a family to laugh and laugh together.

How much of an impact does this have at the box office? It's immeasurable! Think about what would happen if Forrest Gump was R-rated......

For a while, the media was in an uproar, and the LMS had already indicated its pursuit of the PG-13 level, and it was going to be lively.

This news appeared in the movie news section of various websites as quickly as possible, and it was reported on Sina.com, Sohu.com, etc., and the world's informed movie fans were also dumbfounded, watching the trailer, which looks like an R-rated movie? What's going on?

It's weird that a 17-year-old and 7-month-old boy made an R-rated movie, and he started producing it when he was 15 years and 9 months old.

If someone goes to the official website of MPAA, or goes to other professional websites such as IMDB, they can find the detailed rating report of LMS, which even contains spoilers:

[sex-and-nudity:

5/10, some modest sex talk

violence-and-gore:

1/10, a man dies of a drug overdose (which happens outside the viewer's sight)

Profanity:

6/10, with 27 F-bombs, one B-TCH, one B-Stard, about 5 SH-Ts, a small religious sigh

alcohol/drugs/smoking:

On 4/10, a character died of heroin-in-overdose. Occasional drug use, and three demonstrations of smoking

frightening/intense-scenes:

3/10, a death, the body was hidden in the trunk of a bus. There was no obvious video display, and it was filmed as a comical scene.

Overall assessment: 19/50

A very lightweight R-rated film, words are the only thing that prevents it from rating PG-13]

The-language includes "some moderate sexual talk" and foul language, and the rating report surprised DreamWorks Release, as the biggest concern had been "alcohol/drugs/smoking", the secondary concern was "sex and *", but the concern was whether Oliver was sexually involved in striptease.

Unexpectedly, the problem now is in words. Seriously? Just a little bit of an F-bomb that isn't vulgar in the context of the story?

If there is a problem with the drug scene, the relevant scenes can be deleted, and the words can be modified and re-dubbed, but there is another layer of trouble, involving the impact of the story atmosphere, character building, film style, etc.

Even the office administrators know that grandpa doesn't have much charm if he doesn't speak profane language, and how important it is for Dewyn to finally speak after his dreams are shattered, those F-bombs bombard the hearts of the audience, and there is no such power in the usual words, and the literary style is gone, which can't be deleted at all.

But for the sake of PG-13, for the sake of the box office, nothing can not be changed.

While DreamWorks is responding urgently, of course, there are many people inside and outside the industry who are secretly happy about it, and they are jealous, jealous, hateful, and have conflicts of interest......

And several companies such as Sony, Focus, and Miramax, which competed with LMS at the same time, can also laugh.

......

Terry Price's head is starting to hurt again, how did he get a damn R-rate?

The MPAA is not the final say of the Big Six, there is also fierce competition between the Big Six, the rating committee also has members of multiple organizations, a bunch of company members, no one has the absolute power to break the rules at will, each film has a detailed rating report, once it goes too far, it will be complained and pushed into the mouth of public opinion.

Therefore, under this delicate check and balance, either the six major issuances will have anything, and the non-six major issuances will have nothing, and such ratings will have no credibility.

The problem is often that a film's overall score is on the verge of two levels, and this or that can happen from time to time unsatisfactory situations occur. Whether it is the Big Six or independent film companies, they will all suffer this kind of hardship, only how much.

It is also the result of the appeal, sometimes independent companies really have nowhere to complain, such as the sensational "Exorcism Video" was revised.

In fact, DreamWorks is different from Lionsgate, the SKG Big Three are well-connected and hard-faced, and the company also has a good cooperative relationship with Universal and Paramount, which began when Spielberg was young. DreamWorks rarely has rating distress, and no one can say what is going on with the LMS this time.

Maybe it's a secret fight, or maybe it's a momentary decision of the group of members who reviewed the LMS.

It is Price's job to get the PG-13 level, and after he learned the news, he immediately called the MPAA to understand the situation, did some communication, and finally had to go through the normal channels and appeal.

Appeal, some films will be rerated and some will not.

Price knows why, just like to change the jury's decision, in addition to private talking, the most important thing is the pressure of public opinion. Therefore, the appeal usually requires someone to come forward and make the matter bigger, so that the MPAA just wants to settle down quickly, and it is more than half successful.

Price's appearance is definitely not paid attention to, actors and stars generally don't get involved in this kind of thing, let alone superstars, the most suitable person to come forward this time is the producer and director Ye Wei.

But do you really want to make a big deal about it, or do some changes and re-rate, the latter is easier to get the PG-13 rating.

After asking the opinions of the high-level officials, and then asking Ye Wei's opinion, he was very angry, and only had one sentence: "Of course we have to appeal, the mpaa raised by the bitch!"

The top brass also agreed that all news is good news in a situation where "very light weight and words are the only hindrance". It's a big deal to modify all the foul language in the end, so that the MPAA, which has already said "the only", can't help but give PG-13 ratings. As long as it is justified and supported by the public, the disturbance should be publicized.

"Leave it to me, they've messed with the wrong person. ”

Ye Wei took over this task, and TET was modified to R grade, and he was not so angry, because it did have some scenes that were very scary, so it was reasonable to prevent frightening children, and LMS was rated R?

Let's just say that the recently released "Air Crisis" has a total score of 19. 5 points, PG-13 level, LMS is 19 points, but it becomes R level!?

Because "Air Crisis" is a film released by Bowei (Disney), it sounds more harmless?

He wants to appeal, either to make trouble and make publicity, or to seek justice, and to sue the world with a clear conscience, which is not right!

※※

The news of LMS's R-rated rating has not yet fully spread, and on the afternoon of September 29, the next day, there was a new development in this matter, which made online media follow up and report:

"VIY Dissatisfied with MPAA's R-rated Rating of 'Little Sunshine Beauty' and Formally Appealed" - Yahoo Films, "Ye Wei Appealed to MPAA on 'Little Sunshine Beauty' R-rated Rating" - Hollywood Online, "Treated Unfair Ratings? Movie Prodigy VIY Bombarded MPAA" - Variety ......

This time, more fans and fans know, not only from media reports, but also from Ye Wei's blog, which is also one of the news sources of the media.

He made a public statement on the complaint, saying nothing but simply and calmly:

"I don't think that's a reasonable rating behavior, my film is a 100% PG-13 family film, with an overall score of 19 that's lower than some films that have received a PG-13 rating, and it can't be an R rating by MPAA ratings. I have filed a complaint in the hope of a fair outcome. ”

The comments on the blog were pages of support from fans and a number of allies who publicly expressed their support, with Gia Coppola telling the media: "I vouch for it with my head, PG-13 is the rating that the LMS should receive. ”

Gary Gozman, the head and face of the project, also said that he was puzzled why he couldn't get the PG-13 rating, and it was clear that every one of the films met the standards. DreamWorks also spoke out, with Terry Price, head of distribution, complaining to the media: "This has done a great deal of damage to our distribution, and there is no reasonable explanation, and we can't accept it." ”

In the midst of the hustle and bustle, on October 3, MPAA spokesman Howard Ganttman announced the results of the LMS appeal to the outside world, upholding the original verdict, R-rated!

He also explained about the incident: "The committee has done careful and repeated research, and ruled that there is no problem with the R rating, and the problem is the language of "Little Sunshine Beauty". The MPAA has always done things fairly, and no movie will be treated specially, and "Little Miss Sunshine" is rated R for the same reason as all movies rated R, it is an R rated movie. We understand the feeling of not getting the ratings they want, which makes them have to accept or revise them, but that's what the ratings are all about. ”

Depressed!! this is the mood of viy's movie fans, whether it is an ordinary fan like Kelsey Chow, or a celebrity fan like Bethany Hamilton, they are very depressed, angry, looking forward to Ye Wei's counterattack, and a little doubtful, according to the rating regulations, where is the truth?

No one knows what kind of mood Ye Wei is in now, will he compromise? Accept the appeal result and then revise it?

Regardless of what the media did to speculate, on the night of the 3rd, Ye Wei respond!!ed!

His public statement was once again published on his blog, but this time it was different, and everyone outside the world was surprised to see that it was completely different from the mild words that had been used before...... That humorous, venomous, talented, knowledgeable, and exciting viy appeared.

One use of bastard - Ye Wei

“pg-13-for-some-violence，mild-language-and-intense-thematic-material。 ”

(Rated PG-13 for some violence, gentle speech, and strong subject material.) ）

That's a summary of the MPAA rating report for Air Crisis, which just released on September 23, and it got 19. 5/50 overall, PG-13 scale.

“a-very-low-rated-r-film，the-language-is-the-only-thing-stopping-the-pg-13-rating。 ”

(A very lightweight R-rated film, words are the only thing that prevents it from rating PG-13.) ）

This is a summary of the MPAA rating report for my movie "Little Miss Sunshine", which got an overall score of 19/50, with an R rating.

Folks, I'm really confused, can anyone tell me what the rating criteria for the MPAA are? 5 can be PG-13, but 19 is R? What's the point of this total score? Are we misunderstanding something, and the higher the total score, the safer we are? God, we're getting one thing wrong:

crash，1996，39/50，nc-17

crash，2004，29/50，r

A 29-point "Crash" should be NC-17, and a 39-point "* Express" should be R-...... They really crashed together, completely, we didn't distinguish them clearly, and almost forgot that the higher the overall score, the safer (then I don't understand why they all crashed), crash should be G-rated, and crash should be pg-rated......

Please, I'm confused, folks, not every Asian is a math genius.

I can't figure it out, 19. 5 points OK, 19 points not OK, why?

In terms of profanity, "Crisis in the Air" is 4/10, note that there are 4 times of lewd humor and 5 times of mild indecency. "Little Beauty in the Sunshine" is 6/10, 27 times the most direct expression of the real world situation. Do you think it's a bad squirting word for love, or is it a deliberate obscenity?

Violence?In the field of violence and gore, "Crisis in the Air" is 6. 5/10, according to the rating report, those women, men, adults, and children were all beaten and scolded, and I can't even count how many people beat how many people, and many of them had broken blood. "Little Sunshine Beauty" is 1/10, basically shooting a bee to death, and not even writing a report.

Finally knowing the reason why violent crime is rampant in this country, we don't encourage it to say, we encourage it to do.

Is that the same in law? I asked my lawyer, no. We said foul language, we don't need to go to jail, we killed someone, we had to sit in the electric chair.

The MPAA seems to have its own set of laws, and is always open to change it, trample on it, and make it a joke.

If you give "Air Crisis" a PG-13 rating, what is the legitimate reason to give "Little Sunshine Beauty" an R rating?

You don't, and then you say, 'This is the standard, this is a shame!

I never wanted things to turn out like this, I wanted it to be just a little math error, because this thing is so hard, maybe some guy is just fooling himself like I did. I wish I had left the phrase "bastard" in the film and not cut it out as a nickname for some fool.

Folks, I'm excited, I'm sorry. But you say, 'Is that fair?'

I will not give up my appeal, the second appeal has been submitted, and I hope there will be a good outcome.

p。 s。 I think it's reasonable for you to get a PG-13 grade, because "Air Crisis" doesn't teach people what to do, just as "Little Sunshine Beauty" doesn't teach people what to say.

Finally, Jodie Foster, I'm a big fan of yours, love your blue eyes, love your talent!

Attached are detailed rating reports for two films:

......

Movie fans are excited, many people are excited, and the media are surprised, and there is news! Those gossip tabloids will not care about these things, but the mainstream media, professional movie magazines, etc., are extremely excited!

This matter is destined to explode, and without waiting for the MPAA to respond, VIY has a strong ally - Yunik Kuller!

The mysterious genius who has never appeared and has been missing on the Internet for a period of time, more than two hours after Ye Wei published his diary, close to zero o'clock on the 4th, suddenly updated a blog log, the fifth!

The consistent style, a classic line of the originator of the road movie "Easy Rider", with an obvious meaning, immediately makes people associate with the rating turmoil of TET and LMS.

Kuler and Ye Wei are really like two free riders who drive motorcycles together, spurning hypocrisy and chasing freedom!

※※

Yunik Kuller:

"The country used to be a good country. I don't understand what's going wrong now. ”