He Jing nodded: "Oh......"

"Second." Mu Hanxia lowered his voice slightly, "Do you think that all the best quality and cheapest goods enter our supermarket?" Not necessarily. If the supplier wants to get the goods into the supermarket, he has to pay the entrance fee, and he has to check at all levels. Sometimes, it's not necessarily the best that comes in, but the best ......."

He Jing had heard of this kind of rule for a long time, but now that Mu Hanxia said it with such certainty, his eyes widened: "You mean, so our clothing department can't do as well as Yongzheng?" ”

Mu Hanxia nodded, she remembered the phone call she heard outside Meng Gang's office, and said, "It's not just the clothing department. How many years do you think we have been in business, many of those suppliers have been working together for seven or eight years. Some of the relationships with Mr. Meng and other managers are also intertwined. If you want to move, it's easier said than done. ”

He Jing smacked her tongue secretly when she heard this, and didn't dare to talk deeply, but sighed: "According to what you say, because of these suppliers and those intertwined relationships, aren't we sure we won't be able to win Yongzheng?" ”

Mu Hanxia replied: "I think these are only secondary. The main thing is ......"

"What is it?"

"It's a gesture."

He Jing was a little stunned: "What is that?" I said Axia, you went to the marketing department for a month, and your speech became more and more pretending to be ~ forced ......"

"Less nonsense!" Mu Hanxia said lightly, "Didn't I pretend before?" ”

He Jing sneered, Mu Hanxia also laughed, and then said seriously: "Before, I thought that Mr. Meng was doing this big promotion, which was very good and powerful. used the price war to force the other party into a difficult situation. And all along, our supermarket, other supermarkets, have done this.

I also always thought that Lin Mochen ...... That is, the current leader of Yongzheng, is a very tricky and ruthless guy. But now, he can sell clothes like this, and I'm actually quite touched. I don't think he's like everyone else.

Others either follow the routine, or stick to vested interests, or think about how to strategically calculate the opponent and trap the opponent. Even Mr. Meng, he is so experienced and a veteran of shopping malls. But he's such a person, too.

But Lin Mochen is different. He is using a newer, better, and more attentive model to do supermarket clothing. It felt like ...... We tried to be on top of our opponents, but he was at the top of the industry from the start. That's his posture. So as soon as he makes a move, we will feel unprecedented pressure. ”

——

However, in the next two weeks, Mu Hanxia realized that his "prejudice" against Lin Mochen at the beginning was actually not wrong...... He is a man who stands at the top of the industry, but at the same time, he is also a very tricky and ruthless man.

In the second week of Yongzheng's opening, the cooked food category was 50% off. And promised that within this week, if the taste is not satisfied, it will be returned unconditionally; If there is any problem with the quality, a complaint will be fined 1,000 yuan. And the master of the cooked food manufacturer was invited to demonstrate the process of cooked food production on the spot, just like a folk master, attracting countless citizens to watch......

At the same time, the price of clothing has been raised to 20% off, and it indicates that this price is only for one week, and the original price will be restored next week, so pre-order as soon as possible. As a result, the sales of clothing have declined, but they are still considerable.

This week, Yongzheng's daily sales exceeded 3 million yuan, and Leya fell to 1.2 million to 1.5 million yuan.

In the third week, Yongzheng bedding was promoted at 50% off across the board. Cooked food will be raised to 20% off.

……

Lin Mochen's insidiousness lies in the fact that the attack categories he chose are all Leya's weak parts. In the apparel category, the whole industry is weak, including Leya; The delicatessen department has always had a complex brand, the water is very deep, and Leya is not good enough; Bedding, coinciding with the change of season in spring and summer, is also a more conservative and less important subject for Leya......

And his attacks convert very quickly. The promotion of each category will only last for one week. Change the target immediately next week. This is what caught Meng Gang and even the entire Leya off guard. Before you can launch a counter-attack strategy against the delicatessen, he's already turned around and attacked your bedding...... His whole set of plans must have been arranged in advance, otherwise it would be impossible to temporarily raise and transfer goods. Mu Hanxia can almost imagine that Lin Mochen is sitting in the office with a cup of coffee these days, and he looks like a command. Wherever his hand is pointed, the righteous man will slash Leya wherever he goes......

But in the entire supermarket industry, who has done this? Who is so ruthless and fierce? It's like an opening as a siege battle. And it specializes in the enemy's weak points, playing combination punches, lightning punches, and shadowless punches......

During this period, Meng Gang also organized several counterattacks, using Leya's more dominant grain, oil, and fruit subjects to carry out strong promotions and save some sales. But Lin Mochen's momentum was too vast and too well planned to be defeated. And Meng Gang had already spent three million before, and there were all kinds of relationships involved, although he was shrewd and sophisticated, but Lin Mochen had the upper hand in all aspects, and it was difficult to reverse the situation for a while.

Yongzheng's opening battle can be regarded as completely started. Now consumers in the entire region, who do not know that Yongzheng supermarket is cheap and good, can completely compete with Leya, and even ...... Stay one step ahead of.

——

If it is said that these days, Meng Gang is not angry or depressed in his heart, it is false. People in shopping malls, connections, money, women...... These are not problems, the most feared is to encounter this kind of unconventional and difficult opponent. He undermined the original rules of light and dark in the market, and destroyed the habits and interests of many people. And it will make you feel a clear, great threat.

But if Meng Gang was to be out of proportion because of this, it wouldn't be enough. He has been up and down in this industry for many years, and his foundation in Leya and even Jiangcheng is very stable. Even if the store loses for a while, it will not have any essential effect on him.

Go back and look for opportunities to fight back.

The promotion in the supermarket continues to be done, and the confrontation with Yongzheng cannot be relaxed; Employees continue to reprimand and encourage to ensure that their hearts cannot be scattered and their morale cannot be lost. There are more dinners than ever, and Meng Gang now needs more connections and more exchanges of interests.

In the evening of this day, when the twilight was falling, Meng Gang was in the office, just took off his shirt and changed into casual clothes, and the assistant Xiao Chen came to knock on the door: "Mr. Meng, at the dinner with Director Xie tomorrow night, the marketing department will ask who you want to take?" ”

Meng Gang groaned slightly: "You can arrange it." ”

Xiao Chen said, "Okay. Director Xie's subordinates are all men, so I think I should take a girl to liven up the atmosphere and prevent them from drinking. Or maybe it's a cold summer. ”

Meng Gang turned his head to look at him, and was silent for a few seconds before saying, "Yes." ”

——

When he received a call from the marketing manager, Mu Hanxia was standing at the entrance of Yongzheng Supermarket.

These days, Leya's performance is sluggish, and she is insignificant, and she can't play a role, but is idle. So she plans to go to Yong today to have a good look, to see how people do it, and it is always beneficial to know yourself and your opponent.

The manager's phone call was in a hurry, only saying that there was a dinner party and asking her to go with her, but he didn't say that he was accompanying Meng Gang to socialize, so Mu Hanxia agreed to come down.

After hanging up the phone, she still covered up a little, took out a peaked cap and put it on, and put down her long hair, so she walked into Yongzheng Supermarket unhurriedly.