In the conference room on the top floor of Fengchen.

Project manager: "Now everyone enters the e-commerce industry, and they are throwing money, fighting prices, and making trading platforms. We don't do a platform, we do a brand, and our positioning is the clothing culture industry. Any industry, now developing in depth, has higher requirements for brand value, cultural attributes and personalization. This is the new direction of future business development. ”

All the bigwigs bowed slightly.

"Personal". These four simple and powerful words appear on the screen.

"That's the name of our website and that's the main thrust of our website. First of all, the core competitiveness of the website is to bring together more than 100 outstanding designers in China. Among them, there are top international Chinese designers, as well as domestic first-line mature designers with 5-8 years of experience, as well as some cutting-edge young designers. They have signed exclusive cooperation agreements with Fengchen, and they are also willing to try and cooperate on our platform. The project manager's expression was a little proud, "These people are the most precious human resources in the domestic garment industry." Looking at the country, only Fengchen has such strength, financial resources, and reputation in the garment industry, and can attract them all. And these people are not our employees, but our partners. Even if it's just a little-known, but talented new designer. Together with Fengchen, they will create a new brand and industrial economy that is highly suitable for the Internet era. ”

This passage was inspiring, and the organizers of the e-commerce-clothing project team present also showed expressions of pride and expectation. The project manager began to show the PPT and explained:

"All members of the Fengchen physical mall, as well as owners of real estate projects, will receive a free membership to the website. This initial customer base is very large and of high quality.

After entering the website page, the customer is first faced with a simple choice, which can be single or double, his preference for clothing style. For example, some people want to be in the workplace, some people want to be trendy, some people like literary and artistic style, and some people like simplicity and generosity. ”

A series of pictures and selections pop up on the screen.

"Once you've chosen a style, you're moved on to the corresponding designer collection. This is also the main product of the 'Personal' website - all the designers will launch their own brands by style and genre. Of course, the positioning is above the middle and high-end. Once here, customers can choose and buy accordingly. At the same time, all of Fengchen's shopping malls and clothing physical stores will simultaneously launch some of the season's masterpieces. However, as mentioned earlier, what we need to do is not only brand value, but also culture. "The project manager plays the new PPT, but it is some website design, famous designer Weibo, official channels of fashion magazines, and some mainstream media pages.

"As we all know, Xiao M mobile phone has created a new type of business miracle, relying on word of mouth, relying on the creation of a new type of cultural tribe for communication and marketing. And the 'customized' website advocates quality, personality and love. First of all, among the contracted designers, there will be some people who are willing to communicate with customers, and they will be stationed in the 'community section' of the website. At the same time, we will carry out word-of-mouth communication and fermentation in celebrity Weibo, fashion magazines and major media. Perhaps a well-crafted outerwear by a famous designer will form a new trend term that will take the Internet by storm. There may also be young designers who are too cutting-edge in their designs, which will be complained by the whole people. These are all possible. The purpose is to make 'private custom' a platform with the greatest influence in the field of fashion and clothing. ”

The leaders and staff present were smiling. Lin Mochen also nodded slightly. In the current business environment, he and several core layers have already reached a consensus that only by digging deeper into value can an irreplaceable brand competitiveness be formed.

In addition, the website also offers some high-end customization services. Customers choose their own designers, carry out personalized design, and get unique products. The designer also communicates with the customer individually. The profit of this part is not much, but it is better than the trend influence and topicality. It is also a demonstration of our highest quality.

In addition to the sales revenue of the website itself, the income of high-end customization, for some classic styles with good reputation and wide dissemination, we will be mass-produced as key products, and promote and impact sales records on the website and stores at the same time. ”

……

After the project manager's report, CEO Zhou Zhisu said: "This project is aimed at mid-to-high-end customers. Fengchen is the industry leader and the domestic business leader. Since we do it, we must do it with far-reaching impact and be the leader. This will also have a significant impact on the performance of our listed stocks. ”

——

In the past few days, Mu Hanxia has been busy day and night. In between meetings, she sat in her office, closing her eyes and recuperating.

"Knock-" He Jing knocked on the door and came in, bringing her a cup of coffee. Mu Hanxia took it with a smile: "Thank you, dear." He Jing is now fully adapted to working life and dresses and behaves appropriately. She gently pressed Mu Hanxia's shoulder and whispered, "You pay attention to your body, don't stay up late." ”

Mu Hanxia smiled but did not speak.

He Jing was afraid of disturbing her, so she retreated. Not long after sitting in the assistant's seat at the door, the phone rang. She looked at the number, was slightly stunned, looked around, got up and walked to no one, and then picked it up.

"Hey, Mr. Lin."

Lin Mochen's calm voice came: "Is she busy now?" ”

"No, she's resting just after the meeting."

"Good. Thank you. ”

"You're welcome."

After hanging up the phone, Lin Mochen stared at Mu Hanxia's number for a while and called her. It was also helpless to call He Jing in advance to ask about it. In the past two days, she has made several calls to Mu Hanxia, but she has not answered. He knew she was busy and dark, just like him. I don't want to bother her, but I don't want her to stay away either.

The call was quickly connected. Mu Hanxia's soft voice came: "Hey, Jason. ”

This title alone made Lin Mochen lose his mind slightly. He looked at the low-hanging twilight outside the office and smiled, "What are you doing?" ”

The man's low and gentle voice also made Mu Hanxia's heart soft as a veil. It was as if he was instantly withdrawn from his busy work and returned to that gentle village that only the two of them knew.

"At rest. I just finished a meeting and was a little tired. She replied, "What about you." ”

"Me too."

Both of them were silent for a moment, but they didn't know that they were on the other end of the phone, and they laughed silently at the same time. Lin Mochen said, "I'll pick you up later?" ”

Mu Hanxia replied: "Okay." ”

By the time Mu Hanxia walked out of Fangyi Group, it was already dark. The lights of the high-rise buildings have been turned on, and the road is still full of traffic. Summer is coming, and this bustling city seems to be full of warmth. Lin Mochen's car was parked on the side of the road, and the window was rolled down. The man in the car is no longer like when he was younger, and he always likes to wear sunglasses. Dressed only in a simple gray shirt, he raised his deep, silent eyes as he approached.

Mu Hanxia sat in the passenger seat. Lin Mochen smiled and started the car.

She felt very tired, physically and mentally exhausted, her body curled up slightly, leaning in the passenger seat, not speaking. Lin Mochen noticed it and asked, "What's wrong?" ”

She replied, "Very tired." After a pause, he said, "I have a friend, a very good friend in the United States, who is about to die." ”

Lin Mochen didn't speak, reached over and gently touched her hair. Simple movements, Mu Hanxia felt his tolerance and comfort. Her mood was actually much calmer, she looked at him sideways and asked, "What are you busy with these days?" ”

Lin Mochen smiled slightly and looked ahead: "When it comes to trade secrets, you can't say it." Mu Hanxia didn't care too much, nodded and replied, "Understood." ”

Just like that, I drove quietly all the way. Because it was late, both of them had dinner. Soon it was downstairs at her house.

"Then I'm leaving, good night." Mu Hanxia said, glanced at him, leaned over again, and kissed him on the cheek.

Lin Mochen didn't speak.

Mu Hanxia stretched out his hand to push the car door, and there was a soft "oh" sound, and there was a sound of the car door locking from the inside, and he couldn't push it open. She turned her head to look at him, and he looked directly at her.

"You once said: When you return to people on a snowy night, you reflect the way you came. I've always remembered it all these years. In this business empire, you and I have ambitions and have been climbing up. I've almost climbed to the top, so what? The money in this world is inexhaustible, and the profits are inexhaustible. There is only the way home, and I have to walk every day, and you didn't accompany me. Cold summer, don't make me wait any longer, come back with me, okay? ”

Mu Hanxia didn't speak. Seeing this, he leaned over and kissed her, while holding her by the waist and holding her firmly in his arms. Mu Hanxia was kissed by him and was short of breath, buried his face in his arms, and whispered: "You don't have to say so much, I'll go with you." ”

He silently hugged her tighter.

The night was dark. It was a clear summer night with clear and bright moonlight. Cayenne was driving slowly on the way to his house, Mu Hanxia looked at the street lamps outside the window, and in the hazy and soft light, his heart was in a trance. And Lin Mochen drove the car, also looking at the quiet scenery of this summer night, and after a while, smiled.