"Wardrobe, e-sho."

When Mu Hanxia said the name, Lu Zhang, who was sitting at the conference table, raised his eyebrows slightly.

The lights in the conference room were all turned off, only the projector was on. At this moment, all the people sitting here are Lu Zhang's and Mu Hanxia's henchmen. And Mu Hanxia stood beside the only pillar of light, with a hazy glimmer on his face. At this moment, Lu Zhang's heart was unexpected. He thought she was beautiful. It was dark around him, but there was a faint confident smile in her eyes, which made him feel radiant.

Where did Mu Hanxia notice his thoughts. She first looked at him, then looked around at the crowd and said, "This is a real online store." I say really, can you guess what that means? ”

Everyone shook their heads. After all, there are so many online shopping malls out there. Aren't those "real" yet?

Mu Hanxia smiled slightly, and at the same time displayed the slides, focusing on the words "real" and "mall". She said: "The so-called 'online mall' is mainly to provide a trading platform for major brands to settle in. There are self-delivered, and third-party deliveries. And their main battlefield is to fight for price, right? Obviously, there is still a gap between Fang Yi and those e-commerce giants. If we make the same trading platform and compete with them for the price and delivery speed, we will definitely not be able to fight. Of course, now there are some companies that don't know the height of the sky and the thickness of the sky, and they are ambitious to attack the point on a large scale, stepping on Tao B and punching Jing D or something. ”

Everyone smiled and nodded. Lu Zhang also supported his chin with his hand and smiled. A pair of dark eyes, always staring at her. I thought to myself, what is pleasing to the eye. This kind of woman is pleasing to the eye. The girlfriends I had before were all weak.

"Then where do we break through?" Mu Hanxia said that the slide also jumped to the page of the "Wardrobe e-sho" website, which immediately attracted everyone's attention.

She changed her words: "Let me ask a question, have you tried to buy some brands of clothes online?" Especially mid-to-high-end brands. What was the biggest obstacle encountered? ”

Someone replied: "I still buy branded clothes in physical stores, and I haven't thought about it online." ”

Someone else replied, "I bought it." But the biggest problem is that you can't try on clothes, brand clothes are more expensive, it is not suitable to buy, and it is troublesome to return and exchange. ”

Another person said: "I was smart, tried on clothes in the mall, and then went online to find the same model." However, one is that it is difficult to guarantee authenticity, and the other is that there are many models, which are available in shopping malls but not online. So in the end, I have to go to the mall to buy it. In addition, this is quite troublesome, and it takes two trips to buy a dress. ”

Mu Hanxia nodded.

Lu Zhang smiled: "My clothes are all individually customized, and I can't understand the distress you said." Everyone laughed, and someone said: "Xiao Lu always shows off his wealth, it's too exciting!" Mu Hanxia also smiled and said directly: "You don't need to speak, skip." Lu Zhang glanced at her, such a simple job of bickering, he actually felt a little beautiful in his heart.

After everyone finished speaking, Mu Hanxia was silent for a while and said, "So, e-sho is a technology platform, not just a trade platform. ”

Everyone was slightly stunned.

Mu Hanxia played the slides, and at the same time laid out the overall plan: "This is a business plan that needs to be kept absolutely confidential. The core technology of the wardrobe mall is to shoot and scan the user's body shape data through the computer and mobile phone camera to form a dynamic three-dimensional simulation map, and directly generate a real try-on effect on the computer. So as to solve the problem of personalized adaptation of clothing in one fell swoop. Of course, it is also a problem that has restricted the development of the clothing e-commerce industry for many years. Come on, He Jing, you can give it a try. ”

"Ah, okay." He Jingzheng, who was sitting in the corner, heard it attentively, hurriedly stood up, and walked in front of Mu Hanxia. Mu Hanxia used her mobile phone to take photos of her from six angles: front, back, left, right, up, and down. Then transfer it to your computer.

Everyone watched intently. Soon, a three-dimensional simulation of the human body was formed, and even the physiognomy was consistent.

"I'll tell you nothing." Mu Hanxia smiled, "This is a friend of mine, who spent several months doing it in order to please his fiancée. His casual work contains great business opportunities for us. This technology has been patented, and he has also used this patent to stake in our store. That's all for later. However, this technology looks magical, in fact, the principle is also very simple, for computer experts, it is just a matter of program, and no one has been doing it. ”

She switches to the computer page, and the screen is full of calculations and equations. "A set of images obtained by taking a photograph is accurately calculated by a computer program, and the customer's body data is solved to generate a three-dimensional simulation," she said. Enable online try-on. He Jing, you choose clothes. ”

At present, there are several European and American brands that Mu Hanxia has negotiated in the United States on e-sho, He Jing chose a dress curiously, Mu Hanxia pressed the "Try it" button, and a few seconds later, a photo of He Jing wearing this dress appeared on the screen.

"It's amazing!" He Jing sighed. The crowd's eyes widened and they all nodded. Someone said: "This is a revolutionary innovation in the clothing industry!" ”

Lu Zhang was also convinced. Thinking about it, no wonder this woman said before that she would take him into the e-commerce business. It turns out that there is such a big move hidden. At this moment, he put away all those messy thoughts about her, and he really felt the prospect of great, unlimited potential. He was faintly excited, it was a feeling of eagerness to try. He looked at Mu Hanxia, and she was also at this time, looking at him, there seemed to be an infinite smile in her eyes, and she nodded invisibly. Lu Zhang's heart pounded, and he didn't know if it was for this amazing business opportunity, or for her.

Mu Hanxia finally looked around and said, "E-sho's profit model is to cooperate with major brands and take a cut of profits. And in the first six months of the year, e-sho had to lose money, a lot of money. ”

Everyone was stunned. Mu Hanxia smiled and said: "Because all the commission income will be returned to the customer's account in the form of cash." What the brand gives us is the price of the online channel, and with the rebate, we can approach or reach the lowest price on the whole network. With exclusive technical means as the core competitiveness, we will be able to achieve a large-scale rapid harvest of customers in the subdivision of 'e-commerce-clothing-medium and high-end', and win the highest market share in one fell swoop! ”

——

In the conference room on the top floor of Fengchen, the group bigwigs sat around the table. Lin Mochen was in the middle position.

One of the managers in charge of the e-commerce project is also methodically reporting on the overall business plan.