No. 040 dusty gold

Wei Dong had contact with Lu Binqi in his previous life and knew his basic information in general.

Lu Binqi is a distant relative of Jing Minqiang, and Lai Jingminqiang's political resources support him entered the political arena and was the secretary of a leader in Lutong City. Unexpectedly, Lu Binqi's official luck was not smooth, and when he encountered the leader who fell off the horse, he even carried the black pot. Lu Binqi felt that officialdom was not free, so he simply quit and helped Jing Minqiang deal with trivial matters as a secretary's assistant. Over time, in his previous life in 2016, Lu Binqi had become Jing Minqiang's right-hand man. It's a pity that Lu Binqi was really unlucky, and he was shot in the street as a diehard during the rout of the Shadow Empire, so Wei Dongsheng didn't know his true temperament.

Gossip, leave it at that.

Between tea and dinner, Jing Minqiang guided Lu Binqi and Hu Shifei to communicate with Wei Dongsheng, talking about the future development of Spring and Autumn Network Technology Company and how to operate "Spring and Autumn of the Ten Kingdoms" in the future. Lu Binqi and Hu Shifei are both executive talents, who are expected to oppose the concept of free online games, but are willing to obey Wei Dongsheng's orders.

Wei Dongsheng is taking advantage of the situation to be strong.

If there was no Jing Minqiang to endorse Wei Dongsheng, Lu Binqi and Hu Shifei would have gotten up and left when they heard the new words of free online games.

Without it, the "free-to-play model" that later conquered China's online game industry had no market at all in 2002. One is the human background factor, the game industry has just used online games to get out of the quagmire of piracy, who dares to imagine the free mode of operation; In 2002, the online recharge channels were not perfect, and the cost of physical recharge cards was relatively high, making it difficult for operators to rely on one-tenth or one-hundredth of players to make huge profits.

Jing Minqiang is also not optimistic about the free-to-play model.

However, Jing Minqiang is optimistic about Wei Dongsheng, Wei Dongsheng wants to play like this, so Wei Dongsheng has to play like this, anyway, it is Wei Dongsheng's own money that is consumed. When Wei Dongsheng hit his head and broke the bloodstream, Jing Minqiang would make his voice and put forward his own opinions. Jing Minqiang's investment idea is actually very similar to Wei Dongsheng's, both are "I will put forward my opinion, if you don't want to listen, I will shut up." The future proves that you are right and I am wrong, and I apologize to you; The future proves that you are wrong, I am right, and you apologize to me. ”

Every time you shut up, you're actually betting against you.

Wei Dongsheng won the bet, the winner should not be blamed, everything is fine; If Wei Dongsheng loses the gamble, the situation will be reversed in an instant, and he will be interfered and restricted by Jing Minqiang everywhere.

Lu Binqi and Hu Shifei looked down on the free-to-play mode, but they respected and trusted Jing Minqiang's vision, so they kept all their opinions in their hearts and carried out Wei Dongsheng's orders as qualified executors. With the competent assistance of Lu Binqi and Hu Shifei, Wei Dongsheng quickly opened up the situation in Yanjing.

On December 13, 2002, Wei Dongsheng officially registered Yanjing Chunqiu Network Co., Ltd. and Yanjing Chunqiu Software Co., Ltd.

The online game "Spring and Autumn of the Ten Kingdoms" cannot be accurately valued at present, if the valuation is too low, generously give profits to Jing Minqiang and Huo Yongshan, Wei Dongsheng is unwilling; If it is valued at 20 million or even 100 million before proving its ability to make money, Wei Dongsheng is so greedy that the 10 million shares given to Jing Minqiang will become a joke.

Instead of such a dilemma, he simply split the ownership and operation rights of "Spring and Autumn of the Ten Kingdoms".

Spring and Autumn Software (Yanjing Spring and Autumn Software Co., Ltd.) is the developer, and Wei Dongsheng is the sole proprietor of the developer, and fully owns all the copyrights of "Spring and Autumn of the Ten Kingdoms". Subsequently, Spring Software signed a contract with Spring and Autumn Network (Yanjing Spring and Autumn Network Co., Ltd.) to transfer the mainland operation rights of "Spring and Autumn of Ten Kingdoms" in China.

In this way, the valuation problem of "Spring and Autumn of the Ten Kingdoms" was avoided.

At the same time, in order to ensure its own interests, the operation right transfer agreement of "Spring and Autumn of the Ten Kingdoms" is very inclined to Spring and Autumn Software, which is wholly owned by Wei Dongsheng. The agreement stipulates that Spring and Autumn Network needs to pay 5 million yuan in advance in copyright tax for the research and development of "Spring and Autumn of the Ten Kingdoms"; After the official operation, the 30% sales share must be paid on time every month.

A brief example.

After the official operation of "Spring and Autumn of the Ten Kingdoms", if the total sales amount is 10,000 yuan, 3,000 yuan will be transferred to the Spring and Autumn Software account. The remaining 7,000 yuan was divided by the Spring and Autumn Kingdom, and regardless of various operating expenses and taxes, Wei Dongsheng accounted for 62.7%, of which 4,389 yuan was Wei Dongsheng's income. In this way, Wei Dongsheng can get 7,389 yuan of the total sales of 10,000 yuan, which is equivalent to quietly raising the proportion of shares to 73.89%.

These little tricks, of course, can't hide from Lu Binqi and Hu Shifei, let alone Jing Minqiang.

But they didn't care.

Except for Wei Dongsheng, no one is optimistic about the free-to-play model, let alone "Spring and Autumn of the Ten Kingdoms".

Who's going to peek into worthless stuff?

Fortunately, Lu Binqi and Hu Shifei are quite competent, and Chunqiu Network and Chunqiu Software are recruiting new employees in an orderly manner. At the same time, Wei Dongsheng deeply understands that his strong fight is really strong, and he took advantage of Jing Minqiang to quickly stand firm in Yanjing, but he will not rely on Jing Minqiang forever. During the establishment of Spring and Autumn Network and Spring and Autumn Software, Wei Dongsheng made full use of the vision of his previous life to tap those elites who had not yet risen.

As mentioned earlier, the head of Tencent was not Ma Huateng, the head of Alibaba was not Ma Yun, and the head of Baidu was not Robin Li. The head of the company has changed, its important elders have also changed, and many famous figures in their previous lives have fallen silent at the bottom of the Internet.

This is Wei Dongsheng's chance.

Wei Dongsheng believes that these elites who have been buried deep because of inexplicable variables will surely shine brightly in his hands, because they have proven their potential in their previous lives.

Kang Yonghe, in his previous life, was one of the eighteen tiger generals of Tencent, and he was called an old dog in the goose factory.

Chang Mingxia, in her previous life, was one of the eighteen tiger generals of Tencent, known as the elegant white swan.

Ye Youhang, in his previous life, was one of the seven Arhats of Alibaba, and his French name was Arhat across the river.

Sun Mingxue, in his previous life, was one of the five swordsmen of Baidu, nicknamed Qinglian Sword Immortal.

Lei Jiafei, in his previous life, was one of the five swordsmen of Baidu, nicknamed Fast Sword Ah Fei.

In their previous lives, these five people were all famous bosses, but perhaps because of the butterfly effect, or because of other factors, they were all buried deep in the soil. For example, Kang Yonghe, in his previous life, he was a benchmark among cross-platform software architects, but at this time, he became a customer service lonely. Another example is Chang Mingxia, in her previous life, she single-handedly revitalized Tencent's game department, and in just three years, she brought Tencent to China's No. 1 online game operator, known as Tencent's savior.

These buried elites, Wei Dongsheng is all in his pocket.

Considering that they are not familiar with their advantages at present, Kang Yonghe is not familiar with software architecture, and Chang Mingxia does not understand game operations, Wei Dongsheng deliberately set up an assistant team and appointed them all as assistants to guide them to the fields they are good at.

And so on, two new companies took shape quickly.

Free-to-play online games and paid online games have completely different gameplay, and World of Warcraft certainly doesn't have to think about riding a thousand, and vice versa, Journey will never allow five free-to-play players to beat a star player who recharges 100,000 yuan.

These are the differences that must be clearly conceptualized when planning a game.

Therefore, the concept of free online games cannot be hidden until the last moment, and must be spoken out loud in advance, so that a group of employees can clearly understand Wei Dongsheng's thinking and know the necessity of the existence of certain mechanisms, so that they can optimize the effect that Wei Dongsheng wants.

In order to unify ideas, Wei Dongsheng gathered dozens of employees of the two companies to give a speech on the prospects of free online games. Wei Dongsheng stood on the podium and looked around at Lu Binqi, Hu Shifei and other employees: "Many employees are questioning the prospect of free online games, or concluding that it has no future at all, or being passive and conservative and saying that it is the most secure like other manufacturers." Today, I won't go into a long story about the benefits of the free-to-play online game model, but I'll tell you a little story. ”

Wei Dongsheng looked around at the group of programmers and named one of them: "Lan Xiaoquan, I remember that your last company was NetEase?" ”

Lan Xiaoquan: "Yes. I left Eagle Xiang to go to NetEase, and soon transferred to the 3D project, NetEase's 3D project was in a mess, and I never decided what to do, and I was not even sure about the technical solution. I was a little aimless, and I didn't want to waste my time and life there, so I resigned and returned to Yanjing, which coincided with the expansion of our company. ”

Wei Dongsheng: "Are you familiar with NetEase's Westward Journey project?" ”

Lan Xiaoquan replied: "I stayed in Journey to the West for a short time, and I was transferred to the 3D project before I got acquainted with my colleagues. ”

Wei Dongsheng motioned for Lan Xiaoquan to sit down: "Since Comrade Lan Xiaoquan is not familiar with the black history of NetEase's Journey to the West project, let me say it." When Dahua Westward Journey was listed, it cooperated with the agent Zhiguan, and Zhiguan helped NetEase promote the Dahua Westward Journey client, and actually needed to pay NetEase a part of the copyright fee. Look, someone else helps you promote, but instead charges him copyright fees. We can't say NetEase is stupid. This was in 2001, the last year that had just passed, and everyone should still remember the rules of the market at that time. In fact, in addition to other online games such as "Journey to the West" and "The Legend of Jin Yong's Heroes Online", the client is also charged, maybe not much, but the charge is the charge. Each client is paired with a cd-key, without a cd-key, the game is not allowed to be activated, is this selling stand-alone games, or selling online games? ”

"Online games are sold as stand-alone games, and we can't say that this model is stupid. Because, this mechanism works well in Europe and the United States, where some games not only cost money on the client, but also every time the online game is updated, players must pay again to buy new versions of the content. However, Europe and the United States are Europe and the United States, China is China, Europe and the United States have the environment of Europe and the United States, and China has the characteristics of China, and it is absolutely impossible to copy the successful experience of the European and American online game industries. ”

"Why is Legend so popular?"

"The core factor is that Shengxing Network has broken the mindset and no longer regards online games as software trading. Promote online games such as "Dahua Game", and the agent pays the copyright fee; To promote "Legend", Shengxing Network pays the promotion fee. Ask yourself, from the perspective of channel providers, who are you willing to cooperate with? ”