The 120th I contain

Tencent's early half-dead game department was merged into Chunteng Games, and the newcomers in the game development department who were temporarily recruited and reorganized definitely need to run in with each other for a certain amount of time, and what works can they come up with now. Not surprisingly, the new game is full of deep references, and even the name won't change much.

"QQ Hall"!

An in-depth reference work that is almost a remake of "Bubble Hall".

In the Huaguo casual game market, as of the end of August, "Bubble Hall" ranked first, and "Dancing Forest Meng Master" ranked second. Chunteng Games has executives dispatched by Tencent, as well as employees who are in Tencent's heart, and after participating in the preparation of "Dancing Forest Cute Master" at close range, Tencent feels that it is nothing more than that, so Tencent uses casual games as a pedal to sprint to the online game industry.

In fact, as early as the beginning of July, Tencent was not angry that Spring and Autumn Software cut 35% of the sales share, and secretly launched the QQ Tang project, which deeply borrowed from "Bubble Hall". If "Dancing Forest Cute Master" is not operated by Chunteng Games, if "Dancing Forest Cute Master" is not a late public beta time, the new game developed by Tencent may be "QQ Dance Forest".

It is meaningless to ridicule Tencent for borrowing deeply from "Bubble Hall".

At this moment, Chunteng Games should consider how to face Tencent alone. The purpose of the joint venture Chunteng Games is to realize QQ traffic and speed up the circle of money. When Tencent learns how to monetize QQ users into online game consumers, it will definitely be more willing to support the exclusive operation of the "QQ Tang" series of games, and gradually regard Chunteng games as chicken ribs.

If this is the case, Wei Dongsheng will be working in vain.

How to revitalize the Chunteng game?

As early as 2002, Tencent's founding team began to discuss whether to enter the field of online games, when Zhang Zhidong made it clear that he was against it, Zeng Liqing was very hesitant, Xu Chenye and Chen Yidan were noncommittal, and only Ma Huateng insisted that online games were an opportunity that could not be missed. After the setback of "Triumph" and QQ Game Hall, Ma Huateng continued to persuade everyone to try again, but Zeng Liqing, who had persuaded Zhang Zhidong to agree to operate "Triumph" as an agent, was dejected and said: "The game business is a bit far away from QQ."

When Wei Dongsheng extended an olive branch to Tencent on behalf of Spring and Autumn, Zeng Liqing and Zhang Zhidong felt that since Tencent could not monetize QQ traffic for the time being, they might as well indirectly step into the field of online games by cooperating with Spring and Autumn; Xu Chenye and Chen Yidan did not express an opinion; Ma Huateng made it clear that he objected, saying that in this way of cooperation, Chunteng Games will become a vassal of the Spring and Autumn Network, and Tencent will also become a vassal of the Spring and Autumn Network. However, the vassalization of Chunteng games is a possible prospect in the future, and the current situation is that Tencent simply cannot gain a foothold in the network field.

Ma Huateng did not have strong self-confidence in the online game business, and then succumbed to the four partners and Wei Dongsheng's internal and external sandwiches and agreed to the VAM agreement.

The times are all dynamic, which is to say: this time and that time.

After being deeply involved in the preparation of "The Cute Master of the Dancing Forest", Tencent's founding team stripped away the mystery and awe of online games, and felt the emotion of "it turned out to be just like this". Zeng Liqing and Zhang Zhidong feel that Chunteng Games is a Chunteng game after all, and Tencent's stock price is soaring, and Tencent has sufficient cash reserves. Ma Huateng wants to be original, just be original, anyway, at most tens of millions of yuan of investment, it doesn't matter if it fails.

The above is the background of Tencent's online game strategy.

Ma Huateng has always insisted that Tencent should have its own online games.

Ma Huateng's attitude is very tough.

Chunqiu tried to negotiate with Tencent, but Ma Huateng decisively refused: "Tencent has the freedom to independently develop and operate online games. ”

Interests are interests, just like Spring and Autumn is unwilling to sell "Dancing Forest Meng" cheaply, Tencent's founder team is also unwilling to pin their hopes on Chunteng Games. In the capital market, no one is willing to give their interests to others easily, and companies that do not value their own interests will be eliminated from the market sooner or later. Wei Dongsheng soon realized that Chunqiu would not be able to convince Tencent to give up its strategic interests.

Wei Dongsheng couldn't help but sigh.

At the beginning of 2004, Tencent's game business department was half-dead, and the joint venture to establish Chunteng Games was actually to save Tencent in the snow. However, sending charcoal in the snow is not necessarily thanked, when Tencent feels that online games are nothing more than that, when Tencent becomes strong and has enough cash, Tencent's first reaction is not to thank Chunteng Games for saving the crisis, but to do everything possible to get rid of the shackles of Chunteng Games.

If you want to revitalize the Chunteng game, you can only rely on Spring and Autumn.

In fact, Wei Dongsheng is not afraid of Tencent.

What is there to be afraid of Tencent?

At present, Tencent only has one core product, QQ.

Although QQ is powerful, it can't do everything.

Knock on QQ, Tencent can no longer rely on traffic rampant.

Wei Dongsheng has many ways to knock QQ. QQ has been famous for a long time, and the launch of imitation instant messaging tools is not only difficult to compete with for users, but also hinders the brand building of Spring and Autumn. Wei Dongsheng thought about it and prepared to offer Facebook and Titter-type social networks to overtake in corners.

To be honest, Wei Dongsheng is not actually interested in Facebook and Titter, and there is no place for them in the future plan. If Tencent was willing to sit down and share the online game market with Chunqiu, Wei Dongsheng would not have bothered to develop social networking sites at all, because these products would be meaningless to Wei Dongsheng's ideals.

Wei Dongsheng actually understands Tencent's choice, Spring and Autumn is unwilling to give up the Spring and Autumn Network, so why should Tencent give up the development of online games?

However, interests are interests.

Tencent will not give up its own interests, and Wei Dongsheng will not give up his interests.

Since interests are interests, the two sides will fight in the market once.

Tencent's development of its own online game has made Chunteng Games chicken, and Chun Qiu has developed social networking sites to snipe QQ.

There are many types of social networks, and to date, there are also Facebook and Titter options. Well, Facebook went live on February 4, 2004, and Titter doesn't have a shadow yet. In other words, although Wei Dongsheng does not have the subjective will to develop Facebook and Titter, he clearly understands their value and will not ignore their existence. Wei Dongsheng actually attaches great importance to their energy, and regards them as a preparatory plan to save the scene in an emergency. At this moment, Wei Dongsheng can throw a social network bomb to curb Tencent's independence.

In order to ensure the effectiveness of the preparatory plan, Wei Dongsheng had a careful and detailed market survey before, and the way to win was as simple and convenient as a light cavalry. There is too much information on the Internet, too much and too messy, so much that people are dizzying, so miscellaneous that they can't see the information they want, and there is no chronological order, no spatial order, and no order of intimacy and distance. Tired of spending a lot of time writing, tired of reading a lot of time, and the growing user base of "too long not to read" is the basis for Titter to be generally accepted by netizens.

In 2004, especially in China, netizens were not tired of the flood of information on the Internet. A large number of users are addicted to the Internet and eager to see wonderful things that they have not seen before, and netizens not only hate long articles, but like to read long articles. It is against this background that blogs are all the rage these days.

When China's Internet users stop growing rapidly, and when netizens are tired and messy, it will be the era of Titter.

Now, the Facebook model has any hope of success.

In Huaguo's Internet products, public opinion often regards Sina as China's version of Titter, so who is Huaguo's Facebook? There is no answer to this question. Whether it is Renren or QQ space, there is a certain distance from Facebook, especially Renren, which has borrowed itself from Facebook into the deep ditch.

If you want to develop the Chinese version of Facebook, QQ Space has no way to go, because QQ Space is heavily dependent on QQ; Renren's path is also not working, and Renren has proved to people that this road is not working with its own failures. Wei Dongsheng wants to develop the Chinese version of Facebook, but he can only rely on his own strength and innovation to find a new way. After thinking about it, the development process launched a containment attack on QQ at the same time from the two breakthroughs of universities and Internet cafes.

There is a distinction between non-exclusivity and exclusivity.

Non-exclusive, such as generic online games, does not strictly adhere to the winner-takes-all rule. "Legend" and "Spring and Autumn of the Ten Kingdoms" are special cases of the times, and the more the online game market develops, the more inclusive it will become, and it is difficult for a certain game to monopolize the online game market in the world. The United States has popular online games in the United States, China has popular online games in China, South Korea has popular online games in South Korea, and the number one online game in the United States and the number one game in South Korea, and no one can guarantee that they will still rank first when they come to China.

Exclusives, such as Google, Facebook, and other products, win the first place, and the market share of the second place will become more and more miserable; In the future, Huaguo's Baidu will be the same, winning the first place will lead the entire market.

When they hear search engine keywords, netizens instantly think of only a few options in Google and Baidu; When they hear the keywords of online games, netizens think of one online game after another.

That's the difference.

Google and Facebook, each product can form a huge group with dots and faces, and forcing the two to become one will definitely do more harm than good. If the Chinese version of the social network bomb is thrown, Wei Dongsheng can't hang it under the name of Spring and Autumn, because the exclusive core business under the name of Spring and Autumn is Spring and Autumn Search.

Wei Dongsheng registered a new company called Quantum Rose, and piloted the operation of the Chinese version of Facebook, tentatively named Four-Dimensional Space.

The development of social networks takes time and is a long-term strategy to curb QQ; In terms of short-term strategy, Spring and Autumn decided to start from two places: first, when "Bubble Hall" was officially tested internally, Spring and Autumn Software immediately sold its Tencent shares to show its attitude; Second, before the internal test of "Bubble Hall", Spring and Autumn Network took the lead in releasing "The Road to Survival".

On September 18, the open beta of "Road to Survival".