120th for the earth

"The Road to Survival", some people praise it, and some people scold it.

However, as a commercial product, "Road to Survival" is undoubtedly very successful, and the highest number of simultaneous online users was recorded at 200,000 on the first day of the open beta.

The only minor flaw is that the first month of the open beta of "Road to Survival" was inferior to that of "Spring and Autumn of the Ten Kingdoms". "Spring and Autumn of the Ten Kingdoms" was in public beta on June 16, 2003, and monthly sales were 9.1818 million yuan from June 16 to June 30, 2003, and "The Road to Survival" was in public beta on September 18, 2004, with monthly sales of 6.3076 million yuan from September 18 to September 30. Considering the growth rate of the online game market in 2004, the market performance of "Road to Survival" was lower than that of "Spring and Autumn of the Ten Kingdoms".

However, no one blames Chunqiu Network and Chunqiu Software.

Looking back on 2002, "Legend of Blood" is a game that dominates 70% of the market share. When the market judges Shanda's performance, no one compares a new game to Legend of Blood, requiring it to have a 70% or 60% market share to be successful. The legendary road of "Legend of Blood" is a microcosm of the times, and the legend of "Legend of Blood" is a legend that cannot be replicated. In the same way, Huaguo's first "Spring and Autumn of the Ten Kingdoms", which sold more than 100 million yuan in a month, is a phenomenal product that has cut down the legendary series, and I am afraid it is also a miracle that cannot be replicated.

"The Road to Survival" is weaker than "Spring and Autumn of the Ten Kingdoms", which is taken for granted in everyone's eyes.

The focus of public opinion is more focused on "The Road to Survival" itself, discussing its development potential, and discussing whether its monthly sales have any hope of reaching 30 million or even more than 100 million.

Compared to "Spring and Autumn of the Ten Kingdoms", "The Road to Survival" was generally praised or ignored, and did not reproduce the picture of "Spring and Autumn of the Ten Kingdoms" collectively disdained by time-paid players. The reason is not that "The Road to Survival" has conquered the hourly payment group, but that the time-paid group has become strange to freemium online games, and has no mind or willingness to set fire on the Spring and Autumn Network.

In other words, since 2004, the market has followed the trend of Spring and Autumn Network and successively launched a number of freemium online games. Unfortunately, these freemium online games are half-finished. Original, that is, I originally wanted to make a time-paid game, but on the way, I envied the exaggerated speed of "Spring and Autumn of the Ten Kingdoms", and temporarily changed it to a freemium model. In particular, some agency operators have introduced South Korea's hourly payment model for online games, rigidly embedded them in the system mall, and pushed them to the market as freemium online games.

With such a semi-finished product, the effect can be imagined.

While online game operators may be making money, the player experience is undoubtedly terrible.

Everybody's getting worse.

Who is good and who is bad depends on the peers.

Seeing that there is no cheating father, only the most cheating father, some people have gradually begun to rehabilitate "Spring and Autumn of the Ten Kingdoms".

The perspective returns to the contradiction between Spring and Autumn and Tencent.

Thanks to the MP3 dazzling dance event cooperated by "Dancing Forest Cute Master" and Zhiyu Technology, the capital market is optimistic about Chunteng Games and then Tencent, Tencent's stock price rose steadily in September, and it sprinted to a high of HK$9.4 at the end of the month. However, since Spring and Autumn Software has decided to knock on Tencent, it doesn't care what the future trend of Tencent's equity is, and how profitable it can be. It was determined that Tencent would launch the internal beta test of "QQ Tang" on September 28, and Spring Software immediately began to sell Tencent's shares on September 27.

On September 27, Spring and Autumn Software sold 1 million shares at the middle price of HK$9.35 and realized HK$9.35 million.

On September 28, Tencent launched the internal test of "QQ Tang" for 5,000 people, and Spring and Autumn Software sold 5 million shares at the middle price of HK$9.20, realizing HK$46 million.

The daily trading volume of Tencent shares usually remains in the range of millions to more than 10 million shares, for example, on September 24, the trading volume was about 4.38 million shares; On September 23, the trading volume was about 1.61 million shares; On September 16, the trading volume was about 12.6 million shares. The sale of Tencent shares by Spring and Autumn Software is a sign of attitude rather than a complete break with Tencent, and the way of selling high and buying low on September 27 has weakened the impact to a certain extent, and has not had much impact on the stock price on that day. September 28 was different, Spring and Autumn Software was more resolute, and 5 million shares were 5 million shares after all, which made all shareholders feel the cold winter wind.

When the media interviewed Spring and Autumn Software about why it sold Tencent, Spring and Autumn Software replied: "Spring and Autumn Software needs cash." ”

On September 30, Spring and Autumn Software sold 5 million shares again.

Similar to September 28, Tencent and MIH bought back these shares in a timely manner to mitigate stock price fluctuations, and 500 shares of Spring and Autumn Software were realised at a median price of HK$9.0 for HK$45 million.

Spring and Autumn holds a total of 15% of Tencent's equity, of which 9.6% is locked in by the VAM agreement and cannot be transferred for realization, which means that Spring and Autumn will sell a maximum of 5.4% of the equity. With the background of MIH and its confidence in Tencent, it is very likely that there will be a picture of how much MIH will be sold by Spring and Autumn Software and how much MIH will absorb.

How could Wei Dongsheng allow Tencent to buy back 5.4% of its shares at a cost of HK$8 to HK$9?

On October 4, the market reopened, and Spring and Autumn Software sold 19 million shares at one time.

MIH and Tencent had just been absorbed at an average price of HK$8.5, and Spring Software suddenly held a temporary press conference. At the press conference, Spring and Autumn Software summarized the operating data of the three games "Spring and Autumn of the Ten Kingdoms", "Dancing Forest Meng" and "The Road to Survival", with monthly sales of 162.72 million yuan in September, monthly sales of 17.136 million yuan in September and monthly sales of 6.3076 million yuan in September of "The Road to Survival". The monthly sales of "Dancing Forest Meng" soared from 12.168 million yuan in August to 17.136 million yuan, which was originally very good news, and Tencent's stock price may lead to a new round of rise. However, after Spring and Autumn Software focused on "Spring and Autumn of the Ten Kingdoms" and "The Road to Survival", it simply commented on "Dancing Forest Meng Master": "Affected by some factors, "Dance Forest Meng Master" is lower than the expected income, and Spring and Autumn Software is actively solving the problem." ”

The monthly sales of "Dancing Forest Cute Master" obviously soared by 40%, but Spring and Autumn Software said that it was lower than the expected revenue; The monthly sales of "Spring and Autumn of the Ten Kingdoms" are 162.72 million, and Spring and Autumn can get 30% of the sales share, how can there be a lack of money to sell Tencent's shares. Moreover, even if you really want to monetize, you should first announce the good news of "Dancing Forest Moe Master" before realizing it.

It is clear that Spring and Autumn and Tencent have a contradiction.

When asked by the media, a spokesperson for Spring and Autumn said: "Spring and Autumn is optimistic about the cooperation with Tencent. ”

Everyone understands that the so-called optimistic attitude means that we are not optimistic now.

At noon on the same day, an urgent news spread rapidly on the Internet: "The cooperation between Chunqiu and Tencent is breaking down, where will Chunteng Games go?" ”

Considering that Shanda has said a few days ago that it will sue "QQ Tang" for plagiarizing "Bubble Tang", which means that Tencent's journey in the field of online games has just offended the first-ranked Spring and Autumn and the second-ranked Shanda. QQ game hall has been overhauled by Chunteng Games to exude vitality, and "Dancing Forest Meng Master" is the work of Spring and Autumn Software. The grand operation of "Bubble Hall" has been almost overtaken by "Dance Forest Meng Master", how big a heart can believe that Tencent's in-depth reference to "QQ Hall" can carry the beam?

Tencent's share price fell sharply to HK$7.3, barely struggling for several days, and then broke through the HK$7 defense.

On November 2, Spring and Autumn Software released a press conference again to continue to summarize the operating data of the three games of "Spring and Autumn of the Ten Kingdoms", "Dance Forest Meng Master" and "Road to Survival", with the monthly sales of "Spring and Autumn of the Ten Kingdoms" in October being 170.30 million yuan, the monthly sales of "Dance Forest Meng Master" in October being 24.79 million yuan, and the monthly sales of "The Road to Survival" being 19.152 million yuan in October. Compared with the sales of 17.136 million yuan in September, the sales in October continued to soar by 44%, not only officially dominating the casual online game market, but also making a vote of role-playing online games embarrassed. It's a pity that such good news collapsed in the Spring and Autumn Software sentence "may consider ending cooperation with Tencent".

Tencent's crisis doesn't stop there.

In September 2004, Xiong Minghua established MSN Huaguo R&D Center in Shenhai, and Luo Chuan established MSN Huaguo Market Center in Yanjing, officially announcing the arrival of MSN.

In October 2004, Huaguo Telecom announced that it would launch VIM, a carrier-grade Internet instant messaging software, in November, which allows users to connect to fixed telephones, PHS, and mobile phones without barriers.

MSN is the enemy of QQ, and Huaguo Telecom wants to cut off Tencent's roots, which is not easy to get along.

And that's not all.

In October 2004, Huaguo Mobile requested to renegotiate the revenue sharing ratio of "161 Mobile Chat" and SMS, especially the latter, with Tencent taking 85% and China Mobile taking 15%, and after the adjustment, Tencent and China Mobile each got 50%. In Tencent's financial statements for the third quarter of 2004, Tencent's total quarterly revenue was 300 million yuan, and the revenue from mobile and telecom value-added services was 173 million yuan, accounting for 57.6%. Given how much Tencent relies on mobile value-added services, you should understand how painful this knife is.

Although he said that he didn't manage money, Wei Dongsheng took advantage of his illness to beat Tencent so hard, and there was always some moral indebtedness. However, Wei Dongsheng would rather be scolded by the world for forgetting his righteousness, and would not give up the move of Chunteng Game, nor would he condone Tencent to go to the house and abolish Chunteng Game.

The reason is simple.

The online game sector is the foundation of all Wei Dongsheng's businesses, Spring and Autumn Search needs its cash flow, and Zhiyu series companies need its investment. Without the continuous flow of cash flow from the online game sector, the quantum fluctuation circle would not be able to talk about it at all. Now that benevolence has retreated, who will defend the earth in the future?

To defend the online game sector is to defend the quantum fluctuation circle, and to defend the quantum fluctuation circle is to defend the earth.

For the sake of the earth, Wei Dongsheng doesn't feel ashamed to kill Tencent.

Although it was just an idle move at first, when Tencent began to threaten the interests of Spring and Autumn, Wei Dongsheng immediately did not hesitate to kill him.

A number of bad news were deliberately superimposed, and Tencent's stock price immediately plunged, falling to about HK$4 in just a few days. Because of the bearish market value of Tencent, when Forbes released the list of the richest people in China on November 4, it valued Wei Dongsheng's 9% stake in Tencent at an average price of HK$5 at 756 million. However, because Spring and Autumn Network has tried to launch a plan to go public in the United States, Forbes is vaguely aware of Wei Dongsheng's influence in Spring Software and Spring Network, and actually valued Wei Dongsheng at 300 million US dollars.

In the 2004 Forbes China Rich List, Wei Dongsheng was worth 300 million US dollars, tied for 26th place with Liu Hanyuan and Huang Maoru. Specific to the Internet field, Chen Tianqiao ranked third with $1.276 billion, Ding Lei ranked sixth with $668 million, and Wei Dongsheng with $300 million.

The 26th place on the Huaguo Rich List and the third place on the Huaguo Internet Rich List intuitively depict Wei Dongsheng's influence in the Huaguo Internet field.