55. Old Chinese medicine practitioners

Remember [58] in one second, and provide you with wonderful reading.

Fu Meiyan is an eight-sided exquisite person, and she grabbed An Xi's arm very affectionately, and pulled her to sit down at the tea table: "The person recommended by Brother Yi must not be wrong, uncle, you can rest assured." People are Fortune 500 companies, I don't know how many tricky things have been solved, right? ”

Cheng Yifei crossed Erlang's legs and said nonchalantly: "You ask her, I don't know." ”

An Xi stepped forward and handed over his business card: "Hello Mr. Li, we have a lot of experience in the field of public relations, especially in dealing with crisis events. ”

As soon as Mr. Li spoke, Anxi was startled, I don't know where the accent is, every sentence has its own sound effect: "Dwarf duck (oops), Mo (don't) call me Pear Zhong (Mr. Li), Foot Grip Mouse (call me uncle)!" ”

Anxi's former customers were either high-end hotels like the Ritz or exquisite consumer goods manufacturers, and they really hadn't dealt with people like Uncle Li, so they did a psychological construction for themselves, and said in a different tone: "Uncle Li, how about we understand the basic situation first?" What are the main products in your company? ”

"Oh, don't talk about the product first," Li Defu looked distressed, "I beat me to get my trademark back, I can't swallow this breath!" ”

Under Fu Meiyan's constantly interspersed translations and explanations, Li Defu finally roughly understood that Anxi, a public relations company, was not an illegal liar, and Anxi probably knew about Li Defu's situation.

The Li family is an ancestral old Chinese medicine doctor, it is said that the ancestors used to be imperial doctors in the palace, the family is decent, there are a few ancestral old recipes, the most precious and rare, is a recipe to ward off the cold and replenish qi. Starting from Grandpa Li Defu's generation, it was boiled into tea soup and sold according to this recipe.

Because this recipe really works, the Li family's fame has gradually grown, and when it comes to Li Defu's generation, he finally caught up with the good time and made the things handed down by his ancestors completely bigger. He specially registered a company to use the registered trademark "Zhen Ming" to produce Defu soup. Defu naturally took his own name, and Zhen Ming, from the decoction recipe compiled by Li Defu's father in his early years, was named Zhen Ming Ji.

A few years ago, someone introduced Li Defu to a beverage company and was willing to talk to him about cooperation.

At the beginning of the period, both sides took what they needed, and they were quite friendly. Li Jia's recipe and trademark, the other party provided a more advanced production line, the output of Defu soup directly increased several times, and improved the packaging, more suitable for long-distance transportation and sold to distant cities.

Perhaps because the name was also good, it hit the good wishes of the people of the country for virtue and good fortune, and the sales of the drink increased year by year, and soon it became a truly well-known brand, which can often be seen in supermarkets everywhere.

When the business grows, the contradiction comes. The other side is constantly asking to improve the taste of the drink, increase the sweetness, and even consider launching a fruity version and a bubble version. From the perspective of the old Chinese medicine, the ingredients of this recipe are all exquisite, how can they be increased or decreased at will?

Li Defu is also a temper, and immediately decided to break up, the trademark and formula were originally authorized to the company jointly funded by both parties, and when the license expired, Li Defu was about to take it back. Unexpectedly, the other party was an old fritter, and before the contract expired, he deceived Li Defu's son and renewed the authorization for another ten years.

The Li family's company was originally a father-son store, Li Defu is the chairman, and his son Li Chuanqing is the general manager.

An Xi understood, but felt that this matter was not so simple.

"Uncle Li, I can see that you are a cheerful person, since you asked me to call you Uncle Li, I have taken you seriously as an uncle," An Xi pondered for a while and said, "I want to ask a side question first, how do you cooperate with this co-funded company?" ”

Fu Meiyan glanced at Li Defu and answered this question for him: "Uncle supplies raw materials here and produces them on the company's production line. Miss An, I know what you mean, this recipe is what my uncle values the most, and I have considered it from the very beginning, and I can't just let them take it for myself. The raw materials are all purchased by my uncle's employees and provided after grinding the powder, unless it is an experienced old Chinese medicine doctor like my grandfather, it is absolutely impossible to distinguish the ingredients and dosage inside. ”

An Xi nodded: "Everything is naturally reliable, and unreliable is always people." If they contact the procurement staff on Uncle Li's side and record the amount of medicinal materials purchased for one or two years in a row, they can also deduce the approximate composition of the formula. The formula of Coca-Cola is still a trade secret, but you see, there are still few kinds of Coke on the market? ”

On her mobile phone browser, she casually typed the word Zhen Ming, and there were already a lot of advertorials, touting Zhen Ming Ji as a health secret book that was almost lost.

An Xi sent the mobile phone screen to Li Defu and Fu Meiyan: "I believe that these things were not sent by Uncle Li, and there should be no other people who are so enthusiastic, so the biggest possibility is that it comes from Uncle Li's partner." In my opinion, this is already a very dangerous signal, there is a preconceived impression of Zhen Mingji, plus he has the trademark Zhen Ming in his hand, he can produce anything, put on the brand of Zhen Ming, it can be medicinal food, it can be cosmetics, it can be health products. After all, except for the Li family, no one knows what is and what is in the Zhen Ming Collection. ”

Li Defu and Fu Meiyan are both businessmen, but in terms of public relations, they don't see as many as Anxi, and when they woke up a little by her, their faces immediately looked bad.

Anxi took back his mobile phone: "But it doesn't matter, when the company grows bigger, it will always encounter such and such problems, and this problem can be handed over to us to solve." ”

Although it was the first time they met, Li Defu had almost made up his mind to cooperate with Anxi.

When she got up to leave, Fu Meiyan looked at An Xi, who bowed her head to pack her things, and walked to Cheng Yifei's side: "This little girl you called, is she quite clever?" ”

Since Anxi came, Cheng Yifei has always been absent-minded, and he is even less in the mood to deal with her at this time: "You go first, I'll say a few words to her." ”

An Xi packed her things, and saw Cheng Yifei tilting his head to look at her, not knowing what he meant.

She muttered in a low voice, but Cheng Yifei didn't hear clearly, so she leaned closer and asked, "What did you say?" ”

An Xi raised his voice boldly: "I said Brother Yi, I gave you the idea to chase your girlfriend's money last time, and it hasn't been settled yet." ”

"I'm chasing my girlfriend......" Cheng Yifei suddenly came back to his senses, "Hey, have you received any special couriers from your family recently?" ”

An Xi pouted: "Didn't you give me the iron tree?" Your old man's girlfriend is worthy of harvesting flowers, and I am worthy of harvesting an iron tree together? It's dead, and you can't throw it if you want to. ”

"I gave you an iron tree?" Cheng Yifei's expression couldn't hold back, and his eyes lit up with a smile, "What did I say...... Well, tomorrow I'll call a few workers over and throw them away if I don't want them. ”

An Xi didn't expect him to be so happy, it seems that he is really in a good mood today, remembering that since she has the iron tree at home, it seems that she has been in contact with Lu Zhongze more and more, and twisted it slightly: "Forget it, the iron tree blooms, it is also a good meaning, I will raise it until it blooms first." ”

"It's all right, whatever you want." Raised his hand and slapped her on the back of the head, "Let's go first, send you back." ”

"Don't shoot Brother Yi, I rely on this head to eat, and if I shoot stupidly, I'll be finished."

"I'll raise you stupidly, let's go."

When he went to work the next day, Anxi briefly told Lu Zhongze about the situation of Zhenming and Li Defu: "The promotion of traditional Chinese medicine should be a good entry point, and, according to my observation, the two of them will have to fight a lawsuit sooner or later for this trademark, and it will be a sensational news at that time." ”

Lu Zhongze leaned back in the office chair: "Cheng Yifei has an investment in the Li family's company?" ”

An Xi thought about it for a while: "Fu Meiyan mentioned before that she wanted Cheng Yifei to invest in her uncle's company, but even if she went through the formalities, it shouldn't be so fast." Yesterday, I saw that he was not enthusiastic at all, and it is estimated that he took the introduction of Hyde as a personal favor, and the investment matter was forgotten. ”

"And before?" Lu Zhongze narrowed his eyes, "Anxi, you only have one customer now, Lisi, and you have been out three times in the last two weeks, Lisi has so many things to deal with?" ”

An Xi didn't expect him to suddenly turn to this topic, among the three times, two were to see Lisi's set-up, and one was to meet Cheng Yifei.

Lu Zhongze tapped his finger on the table: "From now on, when you go out during working hours, you have to get my permission." ”

In fact, Hyde never clocks in, and does not pay much attention to the working hours of employees, because customers are generally urgent, as long as they can complete the task, where the person is is not so important. An Xi didn't know which muzzle he hit Lu Zhongze, and silently recited the three fires of the new official a few times, just endure it, and nodded obediently.

Lu Zhongze naturally turned to the following matter: "Zhenming's matter, where are you going to start?" ”

An Xi had thought about this problem for a long time: "Looking at it now, I can only try my best to create the image of Li Defu's old expert in traditional Chinese medicine, improve his recognition, no matter what disputes occur in the future, at least in the hearts of the public, there will always be more old experts." ”

Lu Zhongze nodded lightly: "What about the method?" ”

When An Xi used his brain to think about things, his hand subconsciously rubbed his hair: "This is where I hesitate now, the old Chinese medicine is not a commodity, and I can't rely on a few large advertisements to increase my popularity." The more frequently TCM appears on TV and magazines, the more likely it is to be regarded as a scammer for fame and reputation, and it will have the opposite effect. ”

Lu Zhongze's expression was as usual: "Everyone knows something, use you to say?" Say specific. ”

"Mr. Lu, in fact, I have thought of a way," An Xi quickly kneaded himself into a sheep, "I'm afraid that you think it's not tall enough." ”