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Lu Zhongze said succinctly: "Let's talk first." ”

"I studied the basic situation of the Li family's father and son, Li Chuanqing studied business administration in college and has nothing to do with traditional Chinese medicine," An Xi opened the notepad on his mobile phone and tried his best to hold it up to Lu Zhongze across the table, "Li Defu actually hasn't studied much, his education is only junior high school, and he has no real medical experience, so he can only try to make a fuss about his ancestors." ”

Lu Zhongze frowned: "Doesn't the company send pens and notebooks to you?" "He doesn't have to record it himself, because his memory is super good, like Anxi's daily office, even the pen and notebook are streamlined, and it's the first time he's seen it.

But Anxi also has his own reason, showing a surprised expression: "What do you want a pen and a notebook for, you have to take up space on a business trip, in case you forget to bring it to a meeting, and it is embarrassing, you will never forget to bring your mobile phone." This handwriting app is easy to use, I still know the developer, and I was asked for research in the research and development stage. ”

Lu Zhongze waved her hand to continue.

"I want Li Defu to come forward, choose a suitable location, do some health lectures, sell some ancient health prescriptions and medicinal materials at a low cost, and first earn a reputation with visible effects. But the things that are imported are too cheap, I'm afraid no one dares to try them, and drinking Chinese medicine without illness is also a psychological taboo for Chinese people. So the method I came up with was to have a blood-invigorating and soothing one, uh...... The target group is first positioned in the retired middle-aged and elderly people, that is, the group of square dancers, these people are the easiest to pass on to ten, ten to hundred. ”

When Lu Zhongze didn't want to speak, there was no expression on his face, and An Xi couldn't see what kind of attitude he had: "I did a preliminary research, and the sales of foot baths have been rising steadily in recent years. ”

In fact, among the four generations of the Li family, the highest level should be Li Defu's father, that is, the person who sorted out the collection of Zhen Ming. Although the current dispute over the trademark is mainly focused on Zhen Ming, I would like to mainly create the invisible brand of Defu, and it is best to give it a special meaning, and promote it together with the foot soup this time. In this way, no matter how far the dispute gets in the future, ordinary people will think that this is based on the name of Li Defu, the real owner of Zhen Mingji, and the name given to his son. ”

In the past few years in Hyde, Anxi has had trouble with her top boss, and she is unwilling to succumb to the unspoken rules of the office, but she still mixes quite well, and a large part of the reason is due to the fact that she dares to think and do. Any kind of customer dares to take it, stay up all night, and always have an ingenious idea.

Lu Zhongze showed a subtle smile, and he was still asking in his words: "What kind of meaning?" ”

An Xi sighed in his heart, if he had been hired as Lu Zhongze's assistant as he wished, it is estimated that most of them would have been disabled due to work: "I haven't thought about it yet, it must be a beautiful meaning, it is best to have two short phrases, including the word Defu, which are printed on various packaging." ”

In terms of direction, Lu Zhongze acquiesced and communicated with Li Defu, and he also agreed that the next step is to implement it.

In the past, when I did projects, I was as tall as possible, and the budget could lay a 100x100 advertising screen, so I definitely didn't consider 50x50, but this time it was different, everything had to be how to be down-to-earth. The location of the first step of promotion, first of all, does not consider first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, Anxi listed a second-tier city with better consumption power, and together with Lu Zhongze, finalized the starting city.

Other matters are arranged step by step, but the connotation of Defu has not been thought about for a while. Lu Zhongze left Anxi directly in the company and told her that she could get off work if she figured it out.

Anxi originally asked He Minli to meet for dinner after work that day, but it couldn't be done. He Minli exaggerated on WeChat: I'm so happy, I work overtime alone with the male god, or I work at night! was directly reprimanded by Anxi for being inhumane.

I searched for countless classic advertising words in the office for reference, and I saw a mess in my head. Lu Zhongze suddenly raised his head and asked, "What does your name mean?" ”

"Don't mention it," An Xi said this and gushed endlessly, "Actually, when I was a child, I was originally called An Zhi, and if I came, I would be Anzhi." ”

Lu Zhongze commented coldly: "It sounds like an accidental product. ”

"Not really!" An Xi immediately replied, "My father sees me as a girl, and hopes that I will be safe with what I encounter." But my mom didn't agree, so she changed it for me halfway through elementary school. After that, every time I took the exam, I had to set aside a minute to write my name. Every semester, I send a new name, and I feel that life is worse than death. It wasn't until I was in high school that I saw a classmate named Lei Jiaxin in my class that I felt that the world was fair. What about you, Mr. Lu, what does your name mean? ”

Lu Zhongze slowly spit out a few words: "Yun Zhi Quezhong, Zhi Ze is inside." ”

An Xi felt that she was not the kind of person who did not understand literature and ink, but these eight words just made her not know what to say, and she would not even praise it: "Well, I can't refer to you, I still have to think of an easy-to-understand one." ”

Her eyes suddenly lit up: "Why don't you go back to the basics and use the simplest, virtuous and blessed, how about it?" ”

Lu Zhongze knocked on the table with his hand, closed his eyes and meditated for a few seconds: "Mingde, Huifu." ”

Anxi's mouth was folded into a small O-shape, which still meant the same thing, but it was changed by two words, and it felt completely different. If someone told her that this was a family motto that had been passed down for hundreds of years in the Yaoxiang Sect, she would probably believe it.

The preliminary preparations have been made, and some of the follow-up matters can be handed over to the employees of Leadford to implement. At this critical moment, an incident occurred within Haide that the headquarters assigned a senior employee to the Beijing office as a supervisor.

The news was communicated directly to Yang Kaicheng, about the situation of the candidate, there is only one name, or pinyin, DengLi, I can't even tell if it's a man or a woman. The statement from the headquarters is that it is just an ordinary internal transfer, and after the candidate is in place, he will introduce himself in detail.

An Xi knew the news a little earlier than the others, because Yang Kaicheng designated her to pick her up at the airport.

In the past, she was just buried in her work, and she rarely came into contact with this kind of ushering in and sending things apart from normal customer entertainment. Sitting in the company's black Audi car, An Xi was still thinking about how to ask which surname was Deng or Li, so as not to be embarrassed. In the English working environment, using Chinese names, is this small problem, some people are used to their own name, directly written in pinyin, some people will adjust according to Western conventions, write the surname behind, encounter this two words can be used as a surname, will not be clear.

But this question didn't bother her for long, and when she saw this slightly chubby lady at the airport, she immediately introduced herself: "Deng Li, surnamed Deng, Jasmine's Li." ”

Deng Li is not tall, she always looks smiling, and because of her figure, she doesn't look so strong. But An Xi didn't dare to take it lightly, maintained just the right amount of politeness, sent her to the back seat, and sat in the co-pilot's seat by herself.

Along the way, Deng Li was chatting with Anxi, asking about some facts, Anxi couldn't avoid it, and when the car stopped downstairs in the company, Deng Li had already figured out which department of the company was the most profitable and which executive was the most idle.

Because of the identity of the supervisor, Anxi was not good at taking people directly to Yang Kaicheng's office, which was too similar to reporting to the boss when his subordinates joined the company, so he had to take her to the conference room first, and then inform Yang Kai that the adult had arrived.

Yang Kaicheng took the glasses from the table and put them on, and said gently: "Yes, I know to consider the issue of identity." ”

Although it was a compliment, it made An Xi feel embarrassed all of a sudden: "Thank you, Mr. Yang, I will continue to learn." ”

Not long after An Xi returned to her seat, Yang Kaicheng took Deng Li around and introduced her to people one by one along the seat. An Xi walked out of the office and saw Gu Haibo and Lu Zhongze coming out, Gu Haibo's voice talking about the weather and the subway in New York was so loud that half of the office could hear it. And Lu Zhongze just shook hands with a simple smile and didn't say anything more.

Although Deng Li's position does not directly interfere in business, her arrival still makes the office a little more unquiet. Usually in the afternoon, the girls will occasionally gather in the pantry to share snacks and coffee, chat and complain about difficult customers. But on this day, the whole afternoon pantry was so quiet that only the sound of the water dispenser "clattering" could be heard.

Deng Li has the right to attend all important decision-making meetings in the company, and the first question she raised at the meeting was about the project that Anxi is implementing: compared with other customers of Hyde, Li Defu's company is not big or famous, and the estimated cost of this project is not high, why did you decide to do this project?

Yang Kaicheng will not explain this problem to her in person, the reason is the same as when Deng Li came to the company, she would not go directly to Yang Kaicheng's office, which is much the same. Going around and around, it was Anxi's turn to answer this question.

"That's the case, Mr. Deng," Anxi explained to her officially, "this market is actually a little saturated, but with the development of the Internet and new media, the forms of public relations communication will become more and more diversified." In fact, we want to do a few distinctive customers and tailor targeted public relations services. If this project is successful, it will be a good word-of-mouth publicity for Hyde. ”

Deng Li has lived abroad for a long time, and her Chinese is a little slow, sounding like chewing words: "To be honest, I shouldn't interfere with what kind of customers you choose, but the quality of managers in this kind of family business is generally not high, and I am more worried that the reputation has not been shaped, but it has been involved in other scandals." In other regions, there was a situation last year when employees helped customers spend money on fake news, but fortunately they caught it early and terminated the customer relationship. ”